INFINIUM Spirits
Brand Information
Brand History
Seagram’s Extra Smooth vodka:
The Smoothest Name in Vodka
• Seagram’s Vodka was launched
nationally in January 2003
• In June 2003, 4 flavors (Apple,
Raspberry, Citrus and Vanilla) were
introduced into the US market. Black
Cherry and Orange were launched in
2005.
• Seagram’s Vodka won the Double
Gold Award at the 2003 San Francisco
World Spirit Competition
INFINIUM Spirits
INFINIUM Spirits
Brand Vision
To become a major player in the Standard Vodka
segment achieving 1 Million cases by 2007
2005 Brand Objective
• Build awareness and trial
• Gain additional distribution / display activity
• Increase focus on small size business
Brand Target Consumer
INFINIUM Spirits
Who is the Seagram’s Vodka primary drinker?
• SV Base: 21-39, M/F, 60/40
• SV Flavors: 21-29, M/F, 40/60
• Any Smirnoff consumer
Seagram’s Vodka: Quality
Statement
INFINIUM Spirits
• Seagram’s vodka is extremely neutral in flavor, clean, crisp and
of course extra smooth
• Seagram’s Vodka is made from the finest American grain. It
does not contain any additives
• To achieve its “extra smooth” quality, Seagram’s Vodka is
distilled using a state of the art continuous five-column process.
Additionally, it is distilled at a higher proof using a cleaner end
product so no charcoal filtering is required
• Seagram’s Vodka’s award winning premium smoothness is
ideally enjoyed straight in Martinis or other neat recipes. It is
also suited to be mixed with juices, tonic and other spirits
normally mixed with vodka
Seagram’s Vodka Flavor Line –
Quality Statement
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• The award winning Seagram’s Flavored Vodka line
is made with exceptionally smooth vodka distilled
through a state-of-the-art five-column process and
infused with natural flavor, offering a distinctive
sensory experience that only the renowned quality
of Seagram’s Vodka can deliver
• All Seagram’s Vodka flavors (Apple, Raspberry,
Citrus, and Vanilla) are made from the finest
American grain. They does not contain any
additives, only natural flavors
• Best enjoyed as a martini, with club soda or a
variety of other mixers
Quality Statement
Seagram’s Platinum Select Vodka –
100 Proof
INFINIUM Spirits
Seagram’s Extra Smooth Vodka 750ml PET
• Platinum Select, a five
column distilled 100 proof
vodka with a smoothness
that offers the ultimate
The award winning
vodka experience
Seagram’s Extra
• Made with the most
Smooth Vodka can
discerning consumers in
also be enjoyed in a
mind, Platinum Select is
convenient travel size
ideally enjoyed straight in
750ml PET bottle
Martinis or other neat
designed to meet the
recipes. It is also suited to
needs of the on-the-
be mixed with juices, tonic
go consumer
and other spirits normally
mixed with vodka
INFINIUM Spirits
Awards 2003-2005
2004 & 2005 IMPACT “Hot
Brand” Award
2003 Double Gold Award, San
Francisco White Spirits
Competition
2004 Wine
Enthusiast
Rated as a Very
Good /
Recommended
Brand
2005 American Culinary
Institute Chef’s Best Award
Adams Growth Brands –
2004 & 2005 #1 Rising
Star