Company Profile Presentation prepared by Yan Jin Contents Vocabulary Business brief Describing a working day Company culture Company history The internet Learning Objectives Understand some important definitions in company. Some points to remember when making business introductions in English-speaking western countries. Introduce yourself and others in business situation. Receive your client in business situation. Make a business card. Describe career, working department and company (esp. company history, the development of the company and company culture) Introduce your company, and make a PPT. Vocabulary Vocabulary 1: Job titles accountant, manager, technician, engineer, cashier, director, telephone operator, receptionist, lawyer, sales assistant, personal assistant Vocabulary Vocabulary 2: Department finance, marketing, production, human resources, payroll, public relations, research and development, sales, administration, advertising, customer services Business brief: Some points to remember when making business introductions in English-speaking western countries Introduce business people in order of professional rank. Stand up when introductions are made. The clients should be introduced first. Treat business cards with respect. Address people by their first name only if they indicate that they want you to. Gender does not effect the order of introduction. Describing a working day Match the correct job titles 1. I’m Kevin. I have general responsibility for the entire company. I represent the company in the financial community and the business world. 2.My name is Diane. I do the bookkeeping and the payroll 3.I’m Bernard. I’m in charge of the people who sell our products. 4.I’m Gamal. I ‘m responsible for money planning. Finance Director Managing Director Accountant Sales Director Describing a working day Match the correct job titles 5.My name’s Leila. My job is to make sure that the company is producing what people want to buy. Human Resource Manager 6.My name’s Chris. My area of responsibility is finding and testing our new product. Production Manager 7.I’m Jenny. I’m responsible for recruitment and issues to do with staff welfare. Marketing Director 8.I’m Guy. I lead the team which makes our products Research & Development Manager Describing a working day Scan the text to see if the following statements are true or false. Donald Eisner 1. He comes from a rich family. 2. He can cook pancakes. 3. In the programme, he successfully cleans rooms up to his company’s required standards. Alex Jennings 4. He believes quality is important in his restaurants. 5. He has good skills as a writer. 6. He is making changes to the uniforms that staff wear. Company Cultures Company Cultures Company culture is the distinctive personality of the organization. It determines how members act, how energetically they contribute to teamwork, problem solving, innovation, customer service, productivity, & quality. As we matured from infancy to adulthood, it was our culture, in & outside of the home, that told us how to act. As human beings we are highly skilled at learning from social settings, recognizing almost immediately how we should behave. We know how to fit in, how to do what is needed. Company Cultures Company Cultures Company cultures, like any other culture, tell members how to behave — what to do & what not to do. The work culture is the stage or context for what people do, for all that happens. A company with a well-developed culture, easily outperforms its competitors. If you want to understand why people do what they do, look to the culture. Or said another way; if you want to understand a company's culture, look at what people do. Company Cultures Starting up A Look at the following tips for visiting a different country or doing business there. Use the words from the box to complete the tips. date clothes hours book customs money cards food sport language 1. Find out about the most popular ________ sport in the country. money in US dollars. 2. Always take __________ hours 3. Find out about the normal working _________. 4. Be careful how you write the _________. date customs 5. Find out about the most important ___________ and festivals. language 6. Learn how to speak a little of the local __________. Company Cultures Vocabulary A Different companies have different cultures and ways of working. Complete these sentences with the words in brackets. Dress (uniforms / casual Fridays / weekend clothes) 1.We don’t have to wear business suits at the end of the week. My casual Fridays company has a system of ______________. 2.In many banks, staff can’t wear what they like. They have to wear ____________. uniforms Timekeeping ( flexible hours / part-time / shift work) 3. For two weeks each month, I work at night. I can’t sleep during the day. I hate _____________. shift work 4.We have a ____________ flexible hours system in our office. Some people work from 9 a.m. to 5 p.m.; others work from 10 a.m. to 6 p.m. Company Cultures Vocabulary Different companies have different cultures and ways of working. Complete these sentences with the words in brackets. Time off (childcare / annual leave / public holiday) 5.I am so busy at the moment that I worked on New Year’s Day, public holiday which is a(n) ___________. annual leave do you get in your company? 6.How many days ___________ Reporting procedures ( written report / face-to-face / e-mail) face-to-face 7.We often speak on the phone but never __________. written report in the post each month. 8.He sends us a(n) __________ Company Cultures Different companies have different cultures and ways of working. Complete these sentences with the words in brackets. Types of meeting ( informal / formal / social) informal meeting. It is 9.Our department starts everyday with a(n) ___________ very relaxed. 10.Companies have an Annual General Meeting (AGM) once a year. It is formal meeting, with a lot of people. a very _________ Names ( job title / first name / family names) 11.In some countries, the company culture is formal. Staff use family names when they speak to each other. ______________ job title now? Are you ‘Chief Executive’ ? 12.What’s your __________ Company Cultures Would you like to work for an organization which has: Uniforms? Casual Fridays? A lot of formal meetings? Flexible hours? Why ? Why not? Case study Work in groups of four. 1. Introduce yourself to others. 2. Make notes about others’ personal information. 3. Introduce the people you know to others. 4. Write a short e-mail about some people you met to your boss. Sample dialogue: Ivy: Hello, my name’s Ivy. Nice to meet you. Susan: You, too. I’m Susan. I’m an accountant in ** company and I’m from America. What’s your job and where are you from? Ivy: I’m a sales manager in *** company, and I’m from China. Let me introduce Linda to you. This is Linda, she work in **** company. Linda: Hi, nice to meet you. Susan: Nice to meet you, too. Where are you from? Linda: I’m from Germany and my office is in Berlin. Here is my business card. Susan: Oh, thank you. Here is mine. And Ivy, may I have your card? Ivy: Of course. Here you are. Oh, is that the CEO of * company? Linda: Yes. Haven’t you met him yet? I’ll introduce you to him. John: Hi, Linda. Please to meet you here. Linda: You too. Let me introduce Ivy and Susan to you. This is Ivy, a sales manager in *** company and this is Susan, an accountant in ** company. And Ivy, Susan, this is John, CEO of * company. John: Nice to meet you. …… Company history Introduction Business cards Company history Business cards Company history Questions 1. How important are business cards to people? 2. What information can you get in the business cards? Company history Suggested answers 1. Answers to Q1 Help people communicate with others; build relations Help people know you well; Help people do business . 2. Answers to Q2 Your name? Your job / title /position? Who do you work for? Company address? Your tel., fax, email, website, Company history Company history Introduction: Companies are involved in many activities, for example, buying, selling, marketing and production, in a range of different industries, such as information technology, telecommunications, film and car manufacture. Many wellknown companies are multinationals, these are companies which operate in a number of countries. Multinationals often have a complicated structure. There is usually a parent or holding company. This company owns other companies or parts of other companies. These other companies are called subsidiaries. Company history Starting up A. Which of the these companies would you like to work for? Why? 1 a family owned company 2 a multinational company 3 your own company (be self-employed) B. Which business sectors would you like to work in? ◆ Telecommunications/Media ◆ Transport ◆ Vehicle manufacturing ◆ Engineering ◆ IT /Electronics ◆ Retailing ◆ Food and drink ◆ Construction ◆ Pharmaceutical ◆ Tourism ◆ Banking and finance ◆ Other Company history Describing companies Vocabulary: Describing company A. Complete the sentences with words and phrases from the box. share price profit turnover market share workforce subsidiary head office Company history 1. 2. 3. 4. 5. 6. 7. The amount of money a company receives from sales in a turnover companies Describing particular period is called its ____________ . The money a company makes after taking away its cost is its profit ___________ . A company which is more than 50% owned by a parent company is called ___________. subsidiary The employees in a particular country or business are called the _____________ workforce . The percentage of sales a company has in a particular market market share . is its _____________ The main building or location of a large organisation is its _______________ . head office price . The cost of a company’s shares is its share ____________ Company history Describing companies B. Complete the extract from a company report with appropriate words or phrases from the box in Exercise A. Financial Performance I am pleased to say the company has continued its excellent performance. We are changing, growing and doing well at a difficult time for the industry. __________ Turnover was €57.2 million, an increase of 15% on last year, and __________ profit rose by 5% to €6.4 million. We are a highly competitive business. We have market share to 20%. increased our ______________ Consequently our ____________ share price has risen and is now at an all-time high of €9.6. Financial Performance Increased production and strong demand have had a positive effect on our cash flow, so we are able to finance a number of new projects. We have head office in successfully moved to our new ___________ central London. We are now planning to start full production at the recently opened Spanish subsidiary in October. __________ Finally, thanks once again to our loyal and dedicated ___________. workforce Our employees will always be our most valuable asset. Vocabulary: Describing company Company Main activity Nationality Cisco Systems Internet equipment supplier American Car manufacturer French Drinks supplier Spanish Peugeot Bacardi Martini American Express Travel and financial services provider American Bayer Drug and chemical maker German Benetton Clothing manufacturer Italian Sony Electronic goods maker Japanese Container ship operator Danish Maersk Cisco Systems, Inc. It is a multinational corporation with more than 66,000 employees and annual revenue of US$39 billion as of 2008. Headquartered in San Jose, California, it designs and sells networking and communications technology and services under five brands, namely Cisco, Linksys, WebEx, IronPort, and Scientific Atlanta. Peugeot Peugeot is a major French car brand, part of PSA Peugeot Citroën. It is the second largest automaker in Europe, behind Volkswagen. Peugeot's roots go back to pepper, salt and coffee mill manufacturing in 1842 and later bicycle manufacturing at the end of the 19th century. Its world headquarters are in Paris, Avenue de la Grande Armée, close to Porte Maillot and the Concorde Lafayette Hotel but the Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant in Sochaux which is also home to the Peugeot Museum. The company also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family: the club' s arms contain a lion logo similar to Peugeot‘s. Bacardi Martini Bacardi-Martini, Ltd. engages in bottling and distributing alcohol beverages. It also distributes liquors. The company is headquartered in Southampton, the United Kingdom. Bacardi-Martini, Ltd. operates as a subsidiary of Bacardi International Limited. American Express American Express, sometimes known as “AmEx” or “Amex”, is a diversified global financial services company, headquartered in New York City. American Express makes money even if you do leave home without it. The company is one of the world's largest travel agencies, but it is equally as well known for its charge cards and revolving credit cards. And yes, the company still issues traveler's checks and publishes such magazines as Food & Wine and Travel & Leisure through its American Express Publishing unit. Its travel agency operations have more than 2,200 locations worldwide and its Travelers Cheque Group is the world’s largest issuer of traveler's checks (it also issues gift cards). But the company's charge and credit cards are its bread and butter; American Express has issued more than 86 million cards worldwide. Bayer AG Bayer AG is a German chemical and pharmaceutical company founded in Barmen, Germany in 1863. Today it is headquartered in Leverkusen, North Rhine-Westphalia, Germany. It is well-known for its original brand of aspirin. Bayer is currently the third largest pharmaceutical company in the world. Benetton Benetton Group S.p.A. is a global clothing brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan and the Frankfurt. If Benetton had a theme song, it could be “We Are the World.” Italy‘s largest clothing maker, The Benetton Group pushes a global attitude in its ads while dressing customers in about 120 countries through some 5,500 franchised Benetton stores, department stores, and megastores. Benetton’s clothing -- primarily casual knitwear and sportswear for men, women, and children -- bears labels such as United Colors of Benetton (about 75% of sales) and Sisley. Sony Sony Corporation is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates with revenue of US$88.7 billion (as of 2008). Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets. Its name is derived from Sonus, the Greek goddess of sound. Maersk (马士基航运公司) The A. P. Moller-Maersk Group is an international business conglomerate more commonly known simply as Maersk. Maersk has activities in a variety of business sectors, primarily transportation (container shipping fleet) and energy (offshore oil exploration and transportation). It is the largest container ship operator and supply vessel operator in the world. Maersk is based in Copenhagen, Denmark, and has subsidiaries and offices in more than 130 countries worldwide. The group has around 110,000 employees. It stood as number 131 on the Fortune Global 500 list for 2008. Up from 138 in 2007. Maersk is the second largest company in Scandinavia by revenue. Company history Listening Reasons for success A. Bruno Tagliaferri is UK Sales Manager at Triumph, the British motorcycle manufacturer. Listen to the first part of the interview. What three reasons does he give for triumph’s success? 1. Triumph has a very strong brand name. 2. It has invested in and developed new models. 3. It has given the bike a very up-to-date look: it has focused on styling and on the quality of the product. Company history Listening Reasons for success B. Complete this extract from the first part of the interview. styling 1 and also on the We’ve focused on _____ quality _____2 of our product. It’s taken a bit of time to build up _____ sales 3, but we’ve done well in the first nine years, and we are now aserious _____4 alternative manufacturers ______5. Company history Listening C. Discuss these questions. 1. Which brands of motorcycle are most popular in your country? 2. What kinds of people buy motorcycles? 3. Should your government encourage people to use motorcycles in large cities? Reading What clothing companies do you like? Why do you like them? What are the most successful clothing companies in your country? C. Read this text about Zodiac, a highly successful clothing company, and complete the chart. The information is from its company website. Reading Brands Zodiac, Gemini, Capricon Revenues More than $8 billion Headquarters Seattle Number of employees More than 100,000 Main aim Long-term, quality growth Skills: Presenting your company Presenting your company A. Which of these suggestions do you agree with? To make an effective presentation, you should: 1. find out as much as possible about your audience. 2. introduce yourself (name, position, company) 3. start with a joke. 4. outline the structure of your talk. 5. vary the tone of your voice. 6. refer to your notes as often as possible. 7. use clear visual aids 8. summarize your main points. Skills: Presenting your company B. Listen and complete the chart. Tara Fashions Where is the head office? Cordoba, Spain What does it sell? Clothes Fashion-conscious men and women aged 20—35 Who are its customers? Annual turnover? € 260 million Annual net profits? € 16 million Number of stores: in Spain? in other European cities? Strengths Future plans? 15 14 (5 new stores next year) Can bring out new designs very quickly Designs sold at right price New store in New York next year Tara Fashions Good morning, everyone. Thanks for coming to my presentation. My name’s Marta Rodriguez. I’m Personnel Director of Tara Fashions. I’m going to talk to you today about our company. First, I’ll give you some basic information about Tara Fashions. Then I’ll talk about our overseas stores. After that I’ll outline the strengths of the company. Next I’ll talk about career opportunities with Tara. And finally I’ll mention our future plans. I’ll be pleased to answer any questions at the end of my talk. Let me start with some basic facts about Tara. The company started in 1978. We are a family-owned business and our head office is in Cordoba, Spain. We sell clothes for men and women, and our customers are mainly fashion-conscious people aged 20 to 35. We have 15 stores in Spain. All of the stores are very profitable. Right, those are the basic facts. Tara Fashions Let me add a few figures. We have an annual turnover of about E260 million. Our net profits last year were approximately E16 million. We have a workforce of just over 2,000 employees. So those are the numbers. Now about our overseas stores. We have 4 large stores in France and another 10 in other European countries. We are planning to open 5 new stores next year. What are our strengths? We keep up with fashion trends. If we spot a trend, we can bring out a new design in 15 days. And we get it to the stores very quickly. We deliver to stores twice a week. And we sell our designs at the right price. Tara Fashions OK, now what about career opportunities? It’s quite simple. If you are ambitious and fashion-conscious, we have opportunities in all areas of our business. We will welcome you with open arms. Finally, a few words about our new project. We are planning to open a new store in New York next year - on Fifth Avenue. This will give us a foothold in the US market. We’re very excited about this new development. Well, thanks very much for listening to my talk. Are there any questions? Skills: Presenting your company Outlining the presentation First, I’ll give you some basic information. √ Secondly, I’ll talk about our stores in other countries. Next, I’ll talk about career opportunities. √ Last of all, I want to look at our future plans. Introducing new information Here’s some basic information. Let me add a few figures. √ Let’s have a look at some statistics. What are our strengths? √ Ending the presentation To conclude, I want to tell you about our future plans. Finally, a few words about our new project. √ Thanks very much for listening to my talk. √ Thanks for coming to my presentation. Practice: Presenting your company Make a presentation about a company you invent. Use the headings in Exercise B to help you prepare a presentation for it. Try to use Useful language as much as possible. The Internet: Warm-up activity 1 What words occur to you when thinking about Internet? Hardware/software E-commerce crash website Internet cyberspace spam Vocabulary: internet terms Enter information to start using a computer or website. log on A website which finds information about other websites. search engine The word which tells the search engine what you are looking for keyword Places on the internet containing information website People who spend a lot of time using the internet surfer Take information from the internet and copy it to your computer download Your computer stops working because of a problem. crash Warm-up activity 2 What do people use Internet for? booking _______airline tickets buying _______ books and CDs shopping for food _______ using chat rooms _______ keeping in touch with family and friends _______ _______ getting news and sports results _________ researching a project _______ doing a course Further study: reading and translating 12 steps for E-mail Addicts Lead-in question: How often do you check your E-mail? or message? Can’t stop working your messages? Experts say it may be as addictive as gambling. Here is how to quit by Chris Taylor: Step 1: admit your have a problem Mark Ellwood, author of Cut the glut of E-mail, calculates that 白领阶层仅仅检出垃圾邮件一 周就要浪费3小时. If you spend any more than that, you had better read on. White-collar workers waste an average of three hours a week just on sorting through junk mail Step 2: recognize the symptoms 眼睛干涩、背痛、手腕痉挛以及手指麻木 是你在键盘上呆得过久的症候。 Dry eyes, backaches, wrist cramping and numb fingers are signs you are spending too much time at the key board. Step 3: take responsibility If you didn’t send so much e-mail, maybe you wouldn’t get so much. Step 4: practice the rule of three If an e-mail thread has gone back and forth three times, it is time to pick up the phone. 事不过三 思路 来来回回 Step 5: don’t copy the world 仔细考虑 about the people you put on your cc: list. If they all respond. The where will you be? Think twice 三思而后行 Think twice before you act Look before you leap cc: list: carbon copy (to) 转发 Step 6: turn off the chime Nothing triggers a Pavlovian response （巴甫洛 夫氏反映，条件反射） faster than a ringing bell, but a flashing icon in the task bar comes close. Turn both off, and your urge to check will diminish over time. Trigger His action has triggered off a crisis. A spark triggered the explosion. Step 7: slow down 一收到信息就回复给人造成一种预期：that you will always respond as quickly. Let it be known that you won’t, train people to call if it’s really urgent. Answering messages the moment you get them creates an expectation Step 8: touch each message only once If it isn’t relevant, hit the delete key. If it is, set it aside, and plan to spend some time at the end of the day to replay. set aside 留出,拨出 He set aside a little money each week. 他每周都留出一些钱备用。 Step 9: let your software do the work The more you filter out spam and divert e-mail lists to their own folders, the more manageable your In box becomes. filter out 滤除 We must filter out the dirt. 我们必须滤除尘垢。 divert 使转向;使改道[(+from/to)] They diverted the river while they were building the dam. Step 10: get help from humans And I don’t mean your therapist. Senior managers: let your assistant wade through your In box for you. Ordinary mortals: ask friends to stop by or phone in from time to time to interrupt your e-mail reveries. wade through 费力地进行 I waded through that long report at last. 我终于看完了那篇长报告。 Ordinary mortal: 普通大众，凡人 revery： 空想， 幻想曲 Step 11: don’t check your E-mail at home. This may seem extreme, but forcing yourself to go to a library or internet café will at least allow the possibility of some face-to-face human interaction in your life. Step 12: time off Designate one day a week that is utterly e-mail free. That goes double for cruise-ship vacations.