Guidelines for Questionnaire Design Guidelines for QD

Guidelines for Questionnaire
Guidelines for QD
• A questionnaire is pre-formulated written
set of questions to which respondents
record their answers, usually within rather
closely defined alternatives.
Guidelines for QD contd.
 General Appearance or Getup:
 A good introduction;
 Organizing questions, giving instructions &
Guidance, & Good Alignment;
 Open ended questions at the end;
 Concluding the questionnaire: I sincerely
appreciate your time and cooperation. Please
check to make sure that you have not skipped
any questions.
Guidelines for QD contd.
 Principles of Wording:
 The appropriateness of the questions;
 How questions are worded and the level of
sophistication of the language used;
 The type and form of questions asked;
 The sequencing of the questions;
 The personal data sought from respondents;
 Length of question: should not exceed 20
words, or exceed one full line in print.
Guidelines for QD contd.
 Sound Questionnaire design should
focus on Three Areas:
 wording of the questions;
 How variables will be categorized, scaled and
coded after receipt of the responses;
 The general appearance of the questionnaire.
Determine the Information wanted &
Types of Questions Required
• Close ended questions. The question uses
an EITHER / OR or YES / NO response:
I have good communication with my
O Yes
O No
The Color scheme in our new store is
O Attractive
O Not Attractive
Questionnaire Design & Survey
• Multiple Choice Questions:
• This type of question offers several choices and
the respondent is asked to select the most
correct one.
• Example
– About how often do you purchase items from the
company vending machines?
– Once a day or less
– Two-Three times a day
– Three-Five times a day
– Six or more times a day
Questionnaire Design & Survey
Administration contd.
 To be effective, the choices presented
must cover all possible options.
 Respondents get irritated when their
selection isn’t one of the options, (You can
add a “None of the above” easily enough,
although it won’t tell you much).
Questionnaire Design & Survey
Administration contd.
 Open Ended Questions
 This type of questions allows the respondent
to give an unlimited answer. This question
should e followed by sufficient space for the
 Examples:
 What problems are you having
communicating with your supervisor (followed
by space to respond)?
Questionnaire Design & Survey
Administration contd.
 Please describe how you most often use your
new mobile phone (followed by space to
 Open ended responses are difficult to quantify.
They can be used in surveys to get ideas,
examples and general feelings, but typically an
interview is a better medium for this, since it allows
the researcher to probe and clarify responses.
• This type of question presents a list of items
where participants are asked to check those
that apply to their particular situation:
Informal Meetings
After-Hrs Discussions
Formal Meetings
Written Report
Social Gathering
Committee Meetings
Checklist contd.
• Please check bank services that you have
asked (Check as many as apply):
Master card
Certificates of Deposit
Financial Planning
Personal Loans
saving Accounts
Home Mortgages
Safe deposit box
Related flashcards


21 cards

Payment systems

18 cards


30 cards


16 cards

Banks of Germany

43 cards

Create Flashcards