Broadsheet or Tabloid?
Meatballs neigh more
Ikea has been stopped selling meatballs a
t UK stores. Unfortunately, It seems that
the Swedish giant has sold meat that
contains horse DNA. It is on of many big
companies that have now admitted they
have been selling horse instead of beef!
The popular shop has recalled a batch of
meatballs from UK stores. Eating at Ikea
isn’t going to be so pleasant now! This
shock admission has left customers
stunned. Mary Phelps of Manchester is
utterly disgusted, “I always eat here on a
Saturday, so I am very angry that I might
have eaten horse!”
Ikea Stop Selling Meatballs
Multi-national Swedish corporation, Ikea, have
today announced they are withdrawing a
consignment of Kottbullar Meatballs from all
UK stores. The Scandinavian flat pack
furniture store is the latest to be caught up in
the Europe wide horsemeat scandal.
Ikea was told by authorities in the Czech
Republic last week and refilled its UK shelves
with new stock on Friday, although the
country's State Veterinary Administration only
announced on Monday that it had found
evidence of horse during DNA tests on
products labelled as beef and pork meatballs
from Ikea in the city of Brno. Professor Vale
stated that "To validate the test results, we
are now initiating further tests on the same
production batch in which the Czech Republic
authorities found indications of horsemeat.
Results will be forthcoming”
Features of Tabloid vs Broadsheet
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Tabloid
Short sentences
Features celebrities
Uses biased or
emotional language
• Aims to entertain
• Sensationalist
• Lots of pictures
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Broadsheet
Longer sentences
Features serious stories
Uses formal language
Aims to inform
Detailed stories
Focus on major world
events and politics
• Assumes well educated
readers