Instructions
MARKETING
OCT 4
•
Delete this slide and the next one from your final
presentation.
•
Delete instructions from the remaining slides.
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If you need more than one slide for a topic, that is OK.
•
We strongly suggest no more than 10 total slides
(excluding title slide)
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You will have 10 minutes to present your marketing plan and
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Use pictures and charts to explain wherever possible
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Instructions
MARKETING
OCT 4
•
Feel free to change the font, but make sure it is legible.
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Don’t use a font size less than 20 points—your audience will
not be able to read it.
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You can change the background and format, but make sure
your slides are easy to read and cover the content.
•
We encourage you to use a light color for the background
and a dark color for your text.
•
Be consistent in the punctuation of your slides.
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Check your spelling.
2
MARKETING
OCT 4
Picture of Your
Product / Service
Here
Venture Name Here
Venture Team Member Names Here
Venture Description
MARKETING
OCT 4
Company: Insert the complete first sentence of
your venture description.
First Product: Describe your first product (service).
Target Market: Describe the target market for first
product (service) and the size of this market.
Future Products: Briefly describe future products
(services)
(Use your Idea Fair slide here)
4
Marketing Strategy
MARKETING
Marketing
Review
OCT
4
Category: Describe the category in which you compete.
Key Benefit: Describe the key benefit that will be the
focus of your product platform and explain why this
benefit matters to your target segments.
Benefit Rationale: Describe the rationale for the key
benefit you have selected
Customer Appeal
Competitive Differentiation
5
Marketing Strategy
MARKETING
Marketing
Review
OCT
4
Brand Promise: Your Brand Promise Here.
Rationale: Explain how this promise articulates your
key benefit to your target customers and gives them a
compelling reason to buy from you instead of from your
competitors.
Brand Name: Your Brand Name Here.
Rationale: Explain how your brand name is designed to
reinforce your brand promise in the minds of target
customers.
6
Marketing - Strategic Pillars
MARKETING
OCT 4
Strategic Pillars
In one sentence each, describe your pillars. Give
each pillar a label. Be prepared to explain how your
pillars relate to your brand promise.
• Pillar 1 Label: One sentence explanation.
• Pillar 2 Label: One sentence explanation.
• Pillar 3 Label: One sentence explanation.
(be prepared to explain why these are your strategic pillars to
mentors)
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Marketing - Strategic Pillars
MARKETING
OCT 4
Product Platform
In one sentence each, describe your product line
(the products in your product platform)..
• Product 1 Label: One sentence explanation.
• Product 2 Label: One sentence explanation.
• Product 3 Label: One sentence explanation.
(be prepared to explain the key attributes/features of each
product/service to mentors and how these products will
reflect your strategic pillars)
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Marketing Strategy
MARKETING
Marketing
Review
OCT
4
Primary Target
Describe your primary target, which refers to the potential
customers who will be the focus of your marketing efforts
in Year 1.
Secondary Targets
Describe your secondary targets, which are the customer
groups once you will approach after Year 1. Explain when
you expect to start aggressively marketing to each
secondary target.
Secondary Target 1
Secondary Target 2
(use photos etc to describe your customers and their charactertistics )
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Pricing Strategy
MARKETING
Marketing
Review
OCT
4
Pricing Strategy
For each product or service in your product
platform, identify your price and explain why target
customers will buy from you at the retail prices you
have chosen.
• Product/Service 1
• Product/Service 2
• Product/Service 3
10
Distribution Strategy
MARKETING
Marketing
Review
OCT
4
Distribution Strategy
• Year 1 Channels
How will first year target customers obtain your product
or receive your services? Where will they go? From
whom will they buy?
• Channel Expansion
When and how will you expand your distribution over
time?
• Partner Motivations (if relevant)
If you are selling through other firms, explain why these
firms will carry your products or offer your services. How
much money do they make on each unit they sell? How
does this compare with the money they make selling
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competitive products?
Communication Strategy
MARKETING
OCT 4
Communication Strategy: Primary Target
• Tool 1: Describe fit with primary target, your
customization of the tool to focus on your
primary target, and cost.
• Tool 2: Describe fit with primary target, your
customization of the tool to focus on your
primary target, and cost.
• Tool 3: Describe fit with primary target, your
customization of the tool to focus on your
primary target, and cost.
(List the key tools you will use to reach your primary target
(e.g., a web site, e-mail marketing, a sales force, trade shows,
ads, public relations, etc.).
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Communication Strategy
MARKETING
OCT 4
Communication Strategy: Secondary Target
• Tool 1: Describe fit with secondary target, your
customization of the tool to focus on your
primary target, and cost.
• Tool 2: Describe fit with secondary target, your
customization of the tool to focus on your
primary target, and cost.
• Tool 3: Describe fit with secondary target, your
customization of the tool to focus on your
primary target, and cost.
(List the key tools you will use to reach your primary target
(e.g., a web site, e-mail marketing, a sales force, trade shows,
ads, public relations, etc.).
13