Competitive Landscape December 2014 The Issues & Players The Issues Business Technical The Players Informatica/Address Doctor Harte-Hanks/Trillium/ Global Address SAP QAS Postcode Anywhere Uniserv Local country players Business Loqate is not a subsidiary of a competitor Every Address Doctor win goes to Informatica Loqate does not license its software directly to end-users Loqate only licenses through OEMs and partners Loqate is responsive in sales and support Loqate has global coverage – one vendor for everywhere Address verification – over 240 countries and territories Geocoding – over 240 countries Technical Landscape Loqate Address Doctor Global Address Experian QAS Postcode Anywhere Countries Verify 240 240 220 87 25+ Countries Geocode 240 56 60+ 0 25+ Installed/Enterprise ✔ ✔ ✔ ✔ Cloud/SaaS ✔ ✔ ✔ Transliterate ✔ ✔ Unstructured Data ✔ ✔ ✔ ✔ Address Doctor Founded around 1991 Acquired by Informatica in 2009 Less than 2% of Informatica Revenue Not the 800 pound gorilla Market position and product line are vulnerable Many of the leaders in the Gartner Magic Quadrant for Data Quality have already moved or are in the process of moving to Loqate Partner Validation Loqate Partners Address Doctor Partners* Oracle IBM Atlantic Technologies KAMMACHI Consulting Microsoft Pitney Bowes CloverETL LumenData SAS/Dataflux Melissa Data CRMADDON Factory MICROS-Fidelio Teradata ESRI Datenfabrik Omikron Software AG GB Group H+W Consult Protel Cloudbilt Dell Boomi Hetras Scarus Profisee IBI Insignio Serenata Ataccama Talend ISO Software Systeme TS&C Nexxio HelpIT *Referenced from the Address Doctor website Address Doctor Parsing/unstructured data Address Doctor has limited functionality to deal with unstructured and dirty data Loqate has superior ability to handle data that is not already parsed and formatted Accuracy Loqate has street level address verification to 89 more countries than Address Doctor – 172 total for Loqate Independent tests show much fewer false positives with Loqate Loqate Address Verification Code (AVC) more detailed allowing for better management of results and finer analytics Coverage Levels (Mapping) Street, Building or Block coverage for major parts of the country A 5 4 3 Locality and Postal Code (where used) B 2 Street or Building coverage for more than 98% of the country A+ Delivery Point (Sub-building) Premise or Building Street or Thoroughfare Locality/City Verification Levels Compared 89 A 5 4 3 13 106 75 B 2 54 51 A+ 38 153 Total 242 248 Total Loqate is better in at least 105 countries 194 Geocoding Levels Compared 56 N/A Total 56 4 122 3 71 2 55 248 Total Loqate is better in 197 countries Latest Coverage Comparisons Loqate country coverage www.loqate.com/datacoveragesummary/ Address Doctor country coverage http://www.addressdoctor.com/en/countries-data/country-list.html Transliteration 7 LATIN GREEK RUSSIAN CHINESE 9 HEBREW JAPANESE KOREAN LATIN RUSSIAN ARABIC GREEK JAPANESE CHINESE HEBREW THAI KOREAN Performance Loqate faster batch processing of dirty data Loqate ranges from 10% to 400% faster Better cloud performance – customer stats: Single request per connection No multiple connections 10-way parallel connection 10,000 records in 85 seconds 500,000 per hour in the cloud Customer Stories Russia Japan 350,000 records passed through system Claim to support premise level verification Only 8 processed and cleaned Premise level reference data doesn’t exist Ireland China Claim to support country Claim to support premise level verification No records cleaned Chinese law forbids access to premise level data outside China Customer Stories Inflated results Organization name present in address triggers premise level match Address may not really exist Caused inaccurate results in Brazil Indonesia Saudi Arabia Customer Stories Non-existent addresses Claims to have A+ coverage for certain countries Number of addresses in their DB for those countries is 0 False advertisement in: Bouvet Island Heard and McDonald Island Kosovo Structured Data Parsing & Verification Unstructured Data in Any Language Israel Errors The name of the city has been changed, yet there is no indication that this is not an accurate match. There are at least 4 cities in Israel that begin with “nir” There are at least 5 cities in Israel that start with “nir”. Why this one? Why present anything at all that is so inexact? Belarus Errors No such city! Japan AD cannot parse the premise OR thoroughfare. The postal code is in the house number field. Better results in Japan! Loqate couldn’t verify the premise address. But the parsing is correct and the address is properly formatted in both native and Roman characters. Russia Notice that (wrong) results change depending on which field unstructured data is entered. Same input, totally different results. Also, why are there 20 suggestions for 1 address? Better results in Russia, and better parsing of unstructured data! Greece Loqate has correct street, house, city and postal code. AD has it all wrong including the format. Better results in Greece! Mexico ? Better results in Mexico! The Others Rarely seen in sales situations Leader in address verification at data entry time Not seen outside the US Loqate Powersearch product competes with QAS Seem to be focused on supporting Harte Hanks customers rather than sales to others Geocode – only 60 countries No geocoding covered on QAS website No transliteration The Others Home-grown solution for Germany Licenses GB Group system and Loqate for other countries Sells data quality suite for enterprises Minor player in the US Address verification done through Business Objects Solution based on patchwork of acquisitions and sublicenses – very difficult for customers to use Only sell to SAP customers No global coverage The Others The up-and-coming competitor Flash and sizzle UK based – just entering US – no US-based support Focus on end-user sales Separate product for international Geocoding – no Asia, no Africa, no South America, no Mexico, no Central America Postcode Anywhere Why should we trust them with address data?! Error 1: Suite should be on line 1 Error 2: Suite should be Ste. Error 3: No comma after Cambridge Error 4: City, state and zip should be on the same line Error 5: Postal requirement is USA Why Loqate Wins Better results across many countries Superior parsing for unstructured data Wider and deeper geographic content to meet needs of global customers More flexible deployment options – On-premise or cloud Ease of integration – single API for all countries and functions Deeper control of results leading to better management and analytics Better responsiveness in sales and support Geocoding ESRI - Coverage Levels (Mapping) Description Level Level Description Address searches are likely to result in accurate matches to PointAddress and StreetAddress levels 1 4 Premise or Building Address Searches sometimes match to StreetName and Admin levels. 2 3 Street or Thoroughfare Address Searches often match to StreetName and Admin levels 3 2 Locality/City No coverage available beyond Admin levels 4 1 Administrative Area ESRI - Geocoding Levels Compared # countries 88 Level Level 43 1 4 122 45 2 3 71 21 3 2 55 109 Total # countries Total 248 Loqate is better in at least 139 countries 193 Google Comparison Geocoder can only be used to display addresses on a Google Maps API. All other applications are illegal. No offline / on-premise mode Geared towards end-users, not enterprise cleansing and geocoding No accuracy measures Competitive Hurdles Prospect only does business in one or two countries Competitive solutions that come from the direct mail space for single country address verification CASS (US) and SERP (Canada) Certification for direct mail Address Powersearch technology lacking the install base of established competitors Loqate lacks case study material because we only license through partners Why Loqate? Unsurpassed Global Coverage Breadth and depth - Reference data for 240+ countries Multiple address and geocode data sources for many countries Timeliness of data acquisition and refresh Robust Parsing and Validation Corrects misplaced data in wrong fields Unhindered by extraneous non address and junk data Ease of Integration/Time To Market Quick and easy installation Platform independent or cloud-based processing Single interface for all countries 999 BAKER WAY STE 320 SAN MATEO CA 94404-1566 loqate.com | everythinglocation.com | lqt.me COMP061614