Focus on India:
Strategies for success
Dr. Sheila Embleton & Husain F. Neemuchwala
OAIE Conference 2011
Overview...
1. Present Status: Abundant Unrealized Potential
2. Country-Specific Strategy: Critical for
‘Internationalization’ success
3. Bill 57 & winning conditions: Potentials and many
expectations
India: Education Market Overview
India's education system is among
the largest in the world




3rd largest higher education institutions (> 18000)
3rd largest in terms of student enrolment -12.8 million
(after US & China)
Education market worth US$50 billion- higher and
professional education segment constitutes 40% of
this market
Unprecedented growth in the past decade
India: Education Market Overview
 Gross enrolment ratio remains very low (12% or less
than ½ of world average)
 Few globally recognized Institutions (IIT, IIM…)
 A sizeable number of Indian students go overseas for
higher education
 Education spending going up significantly, especially
for infrastructure development
 Educational reforms underway –aimed at creating a
governance structure that can support the
transformation process
India: Quick statistics
 Population 1.3 Billion, 1/3rd below age 30 and growing
middle class of 300 Million
 Over 100,000 Indians go overseas to study every year
 18,064 Colleges |379 Universities
 Only 1 University (JNU-183rd ) & 2 Institutions (IIT’s57th and IIM’s-68th) are in Top 200.
 Need for quality education !
 Huge potential exists!
 Indian Economy galloping at 9 %
International education in India (then)
 International study inaccessible to the Indian masses
 Canadian classrooms hosted handful of Indian
students (either brightest or richest)
 Little interest from Canadian institutions in engaging
India & faculty exchanges with 1 or 2 institutions or
paper agreements
 High motivation for Indians to aspire for Canada
 Better academic opportunities and quality of life in
Canada and very few thought of returning
International education in India (now)
 Huge, prosperous middle class
 Fills PSE demand and supply gap in India
 Better research opportunities in Canada
 International links provide valued competitive edge to
the Indian institution
 Fulfills the need of a skilled workforce for Indian
industry
 Improved quality of life in India; many Indian students
choose to return
Understanding trends
 Bill 57 (challenges & merits)
 MOU in academic relations between Canada &
India...
 Uptake in Indian students resulting from
increased marketing efforts by Canada & issues
faced in other countries...
 2011 being celebrated as year of India in Canada
with Academic delegations, IIFA [Film Academy]
awards, several artists | performers and PBD
[Overseas Indians] in June
Top 10 Countries of Origin of Foreign
Students in Canada
Flow
Stock
Flow of All Foreign Students into Canada for
2009 (Total: 85,131)
China,
16,369,
19%
Rest of the
w orld,
26,741,
32%
Korea
(South),
11,045,
13%
Brazil,
1,734, 2%
India ,
5,716, 7%
Germany,
2,330, 3%
Mexico ,
2,758, 3%
Japan ,
3,316, 4%
France ,
5,316, 6%
U.S.A,
4,514, 5%
Saudi
Arabia,
5,292, 6%
Foreign Student Presented in Canada on
Dec 1st, 2009 (Tota: 196,227*)
China ,
49,909,
25%
Rest of the
w orld,
63,598,
33%
Korea
(South),
25,882,
13%
Taiw an,
3,701, 2%
Mexico ,
4,071, 2%
Hong Kong,
4,095, 2%
Japan ,
6,104, 3%
U.S.A,
11,255, 6%
Saudi
Arabia,
8,750, 4%
India ,
9,575, 5%
France ,
9,287, 5%
Source: Citizenship and Immigration Canada
Annual Flow of Indian Students to
Canada (1980-2009)
7,000
6,000
5,000
4,000
3,000
2,000
1,000
20
08
20
06
20
04
20
02
20
00
19
98
19
96
19
94
19
92
19
90
19
88
19
86
19
84
19
82
19
80
0
Source: Entries of students with Indian Citizenship
Secured from CIC communication dated Sept. 17, 2010
Canada-India Student Mobility
Stock and Flows (1999-2009)
12,000
7000
6000
10,000
Stock
Flow
5000
8,000
4000
6,000
3000
4,000
2000
2,000
1000
0
0
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Source: Citizenship and Immigration Canada
Facts and Figures 2008 and Preliminary 2009 Data
2. Country-Specific Strategy: Critical for
Internationalization success
•
•
•
•
•
Operating below optimal potential
India now ranks 3rd (after China and South Korea)
in terms of annual flow and 4th (after China, Korea
and U.S.A) in terms of stock
Canada less known ‘brand’ in India. Need quantum
leap
Areas of collaboration besides recruiting include
academia-industry cooperation, alumni networks…
Review & re-engage this ‘dynamic’ education
corridor
Internationalization
 Financial
 Reputation
 Brings international dimension to domestic students
on campus
 Academic experience of graduate students
 Outbound opportunities for domestic students
 National interest (immigrants, world knowledge)
 Development/foreign aid/altruism
 Travel
A quantum leap required in promoting
‘brand Canada’
 Need to increase our promotional efforts compared to
competitors from other countries
 Imperative in the light of new developments in India
and a better reflection of ALL our Institutions.
 No co-relation between economic benefits ($6.5B)
and our budget in terms of ‘brand promotion’
(roughly $1M)
Inexpensive ‘marketing’ options
 Pre-planned school drop in visits (engage | reward HS
Counsellors, student interaction)
 Pre-planned Alumni networking receptions (makes $$
sense to maintain up to date database)
 Combined approach (agents?, ‘rep office’?, fairs?,)
 Reach out using social networking tools (students
‘meeting ground’...FB, Orkut, Ishtyle & many more)
‘Opening’ of India’s doors
India’s intention to become “the hub of knowledge in
the world” by using “education diplomacy”
...Prof. Balbir Sahni
 Foreign Education Providers Bill
“Under the bill, foreign education-providers will be
allowed to operate in India but not allowed to repatriate
any profits”
 Right to Education Act
“Education is the birthright of
every child in India”
Highlighting recent developments
 India-US Education Council
 India-Australia Education Council
 Singapore-India Education Council
 Creation of the Canada-India Education Council
 Other countries lining up...
3. Bill 57 & winning conditions:
Potentials and expectations
Briefly speaking, Bill 57 is a positive development
aimed at fostering cross-border education :
 Targeting minimization of gaps in the present
education infrastructure in India;
 Realizing effective quality-based educational
partnership within an open and liberalized regime;
 Weeding out inappropriate and largely commercial
endeavors by foreign educational providers.
Key Features of the Bill
 Government permission and notification
mandatory for foreign educational institutions for
offering education services in India awarding
degrees/diplomas/certificates…
 Education can be offered through conventional
method (including classroom teaching method but
excluding distance mode) only, independently or in
collaboration, partnership or in a twinning
arrangement.
 FEIs with a standing of at least 20 years only
eligible to apply
Key Features of the Bill
 UGC (or its successor) will act as the go to agency for
the approval | notification process. The provisions of
the UGC Act 1956 will apply to FEIs as they apply to any
other university in India.
 Programs offered in India ought to be consistent with
the programs offered in home country in terms of
quality and content.
 Undertaking to maintain a corpus fund of INR 500
million (C$11.34 million) aka=collateral.
 Time-bound approval process (can take up to 1 yr)
Key Features of the Bill
 Income generated from corpus can be ploughed
back for development purposes (up to 75%) and
remainder to be deposited with the corpus. NO
repatriation allowed !
 Penal clauses on default (deposit money can be
forfeited) & existing FEIs also required to seek
approval under the provisions of the new Act.
 Advisory Board can exempt a foreign institution on
the basis of reputation from the above requirements
(with a few exceptions).
Educational Institution in India –Possible
Entity Structures
Alternatives available to set up a Foreign educational institution
Society
 Regulated by Society
Registration Act,1860
 Minimum number of
members required = 7
 Main instrument of
any society is the
memorandum of
association and rules
and regulations
 Profits cannot be taken
out of the institution
and have to be
reinvested
Trust
 Regulated by Indian Trust Act,1882/ State
Trust Act
 Trust may be created by every person
competent to contract
 Main instrument of any public charitable
trust is the trust deed.
 Application for registration should be made
to the official having jurisdiction over the
region in which the trust is sought to be
registered
 Reserve Bank of India approval would have
to be obtained to allow non residents/
foreign citizens as trustees
Not for Profit Company/
Section 25 Company
 Governed by Indian
Companies Act,1956
 Main instrument is a
Memorandum and
Articles of Association
 The profits, if any, or
other income must be
applied for promoting the
objects of the company
 No dividend pay-out to its
members
Existing Canada-India ‘partnerships’
 28 and counting known partnerships as of 2008
 Many Canadian Colleges & Universities have long
standing relations with Indian Institutions
 JV’s, Joint curriculum delivery, 1+1 arrangements…
 York leading the way with 1 Indian campus already &
another one on the way…
Preparing to effectively operate in India
 Undertake market research & understand your
target market
 Build a network of advisors| supporters in both
countries
 Sensitize yourself and staff to the Indian
‘business culture’
 Commit firm resources and develop an India
Business Plan
 Prepare for market visits and select a partner or
associate
 Understand logistics and regulations of engaging
 Establish risk management mechanisms
Courtesy: Marvin Hough, Telfer School of Management, U Ottawa
Cultural Factors - Underestimated
•Time as rigid & exact
•Time as soft and elastic
•Focused, concentration on
Task
•Subject to distractions, interruptions
•Sequence talking, turn
taking
•Overlap talk
•Achieved Status
•Earned Accomplishment
•Shared Authority
•Special privilege
•Consultation and Teamwork
•Direction and Relationships
•Tradition is ‘interesting’
•Tradition is critical and valued
•Ascribed Status
•Clear Authority figures
Courtesy: Marvin Hough, Telfer School of Management, U Ottawa
What is CIEC ?
CIEC is an independent national, not‐for‐profit,
membership based, event driven organization
established to operate exclusively within the
burgeoning Canada‐India education corridor. CIEC’s
goal is to enhance ties and create opportunities for
academic institutions and learners from both
countries.
 Presence in both countries.
 3 Membership categories.
Member Services
 Rep Offices in India (3 cities to begin with)
 Participation on Ed-Mission, Synergy, unFAIR…
 Link | exposure on CIEC website
 One-call access in both countries (dedicated phone #)
 ‘On the ground’ expertise
 Receptions, Networking events & Delegations
 On site visits (at least once per year)
 Invite or attend ‘Familiarization Tours’
 Stay connected electronically (FB, Linked In, Twitter…)
CIEC: Executive team
• Chairman- Honourable Pierre S Pettigrew, PC
Past Federal Trade Minister
• Vice-Chair Kam Rathee
Past President, C-IBC
• President- Prof. Sheila Embleton
Past President, Shastri; York University; MITACS
• Executive Director & COO- Husain F Neemuchwala
Founder-ICE ; Past chair, C-IBC Ed. Committee
CIEC’s Upcoming Events in 2011
 NAFSA reception, Vancouver, Consulate-General of India
in Vancouver, June 2, 2011
 Synergy Toronto, October 6-7, 2011
 BIG (Business Institutions Government) Mission to India,
November 7-17, 2011
 Recruiting mission to India (Feb 2012)
THANK YOU...