The Trade Commissioner
Service and
Recruitment/Partnership
Opportunities in INDIA
Market Briefing Session at ACCC Annual Conference 2011
Edmonton
June 5, 2011
Our Objectives
To enhance Canada's image as a preferred
destination for international students
To raise awareness of Canada as a preferred
partner
To take advantage of opportunities for
advocacy in bringing more institutions to
market
To facilitate Canadian schools' recruitment
efforts in local market
To improve the quality of client service and
market intelligence
Who we are and what we do
International Business
Development Section
Public Advocacy Section
Development Section
Visa Section
Our Partners
Canadian
Provincial ministries and associations
Provincial offices (Quebec, Alberta, Ontario, BC, etc)
Associations (AUCC, ACCC and Canada Bureau of
International Education, CHEC)
ROs
Indian
India-Canada Alumni Association (ICAN)
Government Ministries and Agencies
Targeted Indian media
Business Associations such as FICCI, CII, ICBC
Our tools to serve you
www.educationau-incanada.ca
Online market information
- Market reports
- Contacts at overseas missions
- Education events
- Statistics
- News
Our tools to serve students
Mission websites such as www.india.gc.ca
• Links to visa, scholarship, and study information
www.educationau-incanada.ca
• GoC Branded website
• Find a program
• Calculate costs
How do you get your information out there?
Agents
Education Exhibition
Tours
Third Party
Outsourcers
Field office
Internet presence
Market Overview
Population: 1.3 Billion (app 234 million aged between 15-24)
Student enrolment: about 12 million,
Demand for educated workforce expected to increase by
17.5M to 58.5M by 2012
Large network of private high schools, public/private
colleges and universities deliver programs in English
medium which produce high quality graduates.
However, Demand-Supply Gap for Quality Education
persists.
Over 160,000 Indian students go overseas for higher
education, increasingly for undergrad studies.
Brand promotion is the mainstay of our marketing strategy
in India (fam tours, seminars, outreach, etc).
Building awareness together with local counselling capacity
should be part of marketing strategy in India.
Recent Developments
Globally, India second largest source country for
international students in western markets
Future growth in Int. student numbers to come from
India (Economic Intelligence Unit)
For Canada, India has emerged as the second most
important source country , after China, but ahead of
Korea.
Rising student applications (49% increase in 2010)
In 2010, about 12000 student visas issued, double
than the numbers in 2009 & four times since 2008.
Opportunities
India’s growing, diversifying
economy and prosperity will remain
twin drivers for demand for quality
education.
Indians going abroad expected to
grow by about 10-15 % annually.
Canada could easily raise the
student numbers to about 20000 in
next 3-5 years.
Opportunities
Huge opportunities in skills training areas –
official target to train 50 M Indians by 2022.
Building strategic relations with schools,
colleges & universities should be part of
Canadian institutions India strategy (faculty
student exchange, delivery of short term
program, teacher training etc)
Growing interest in partnerships involving
joint delivery of programs, student/faculty
exchange, joint applied and academic
research, etc)
Opportunities
India’s Foreign Education Bill, pending approval, aims at
promoting offshore opportunities to overseas institutions.
Schulich School of Business has firm plans for opening an
offshore campus in India (Hyderabad).
Emerging opportunities in skills training areas, leading to
significant public-private collaborations. Growing Interest in
India for sourcing overseas expertise.
Corporate houses eager to enter training and skills development
space (eg. Modi’s, Bharti’s, Bhartia’s, BASIX)
Higher Education Institutions eager to enter into training space,
looking out for partnership opportunities(eg. Amity, University
of Petroleum and Energy Studies, Dehradun)
Challenges
Canada’s brand recognition still to catch up.
India is a quality and price sensitive market; so,
Canada has a value proposition
(quality/competitively priced), but needs to
exploit this.
Lack of ground presence – a challenge; need to
build a core group of India-based advisors.
Increasing competition.
Perception of Canadian visa changing (thanks
to SPP, but also due to better visibility and
quality applications).
New Trends
Momentum for Canada has picked up, particularly during the
last couple of years.
Significant shift in competition, owing to change in Visa rules
(UK & Australia and perceptions (-ve for Australia).
New players on the horizon –New Zealand, Singapore,
Malaysia, China.
Spread of Economic prosperity in India-second tier towns
gaining economic prosperity for quality education.
Do not ignore these trends.
New players emerging on the scene to play facilitative role (eg.
Maple Leaf Educonnect Pvt Ltd).
Upcoming Events
Events
Indo-Global Education Summit: Nov 4-12,New Delhi –New Delhi,
Bangalore, Mumbai (www.indus.org)
FICCI Higher Education Summit 2011: Nov 11-12,New Delhi
(www.ficci.com)
University-Industry Congress, Nov14-15, New Delhi (www.ciionline.com)
Questions…How can we help you?
Contact information:
Faisal Beg
Trade Commissioner
Canadian High Commission
New Delhi, India
Email:
faisal.beg@international.gc.ca
Thank you!
Merci!