How to Best Work with
Brazilian Agents
The Association
- Founded in
1992
- 1st association into the
International Education
field in Latin America.
- Represents 90% of the
international Educational
market in Brazil.
- Congregates 51 agencies
members making an account of
approximately 600 exchange
program agencies in Brazil.
- Non-profit civil society.
Our Mission
“Develop, facilitate and
promote global
education, aiming for a
better relationship
among nations and
personal
development.”
Belta Regional
Coordinators.
Norte / Nordeste
Bahia
Centro-Oeste
Minas Gerais
Rio de Janeiro
São Paulo
Paraná
Santa Catarina/ Rio Grande do
Sul
51 BELTA
Agencies
Franchisee, outlets
600 exchange
program agencies
operating in Brazil.
The Associates
- Belta oversees the excellence of services
offered by its associates – in order to elevate
their appraisal under the eyes of the consumers
market and international partners.
- Admissions of new members: upon
demonstration of integrity before the market and
a conduct in accordance to the Bylaw and
association’s Code of Ethics.
- Partners are commited to acquainting,
promoting, intermediating and executing education and
exchange program services - such as: courses,
internships,
volunteer
and
paid
work
and
educational/cultural programs – in Brazil and overseas.
The Magazine
- Annual Issue;
- General Information for
Students;
- Articles and news
regarding internships,
exchange programs,
language courses around
the world, etc;
- Associate’s Profiles and
Information;
- 30,000 copies distributed
for free;
- Targeted on final clients
and students all over Brazil.
The Website
- 30.000 visits
per month.
- 36,000 registered
users.
- Search Engine
- Important tool which lists
Belta’s members according to
each language and program
interests.
belta.org.br
International Partnerships
INTERNATIONAL ORGANIZATIONS:
- FELCA
FOREIGN EDUCATIONAL ORGANIZATIONS:
- Responsible for promoting their countries
International Education destinations in Brazil
as
- Belta’s role: articulate FEOs – instructs Belta’s agents
in regards to educational system, study and course
programs, recognized schools and general information
about visas and required documents for countries
involved
Partnerships Allow
• Participation of
BELTA at other
international
educational
exhibitions, such
as: ALPHE
Workshops,
Imagine Canada,
ICEF Workshops,
UK Universities.
Promotion in Brazil
Brazilian Exchange Club
• Partnership
with
Embratur
• Purpose:
internationally promote
Brazilian programs that
focus
on
foreign
students through the
promotion of “Study in
Brazil”, consolidating
the country as an
important educational
destination.
Brazilian Exchange Club
• Partnership
with
Ministry of Tourism
• Purpose: drive a better
performance
of
the
Studies and Exchange
Travel segment. The
pilot program ProBEI –
Brazilian
International
Education Program –
was created at the city
of São João del-Rey,
aiming for a future
application on a national
scope.
studyinbrazil.org
BRAZIL - 190.732.694
inhabitants
6th largest economy in
the world!
Number one in Latin
America
Main sources of information about International
Education to the Latin American students
Country office for the
promotion
of international education
School
Agents
Educational Consultants
Foruns, exhibitions
and workshops
Newspapers
Students
Internet
Magazines
International
Offices (HEI)
Family
and
Friends
TV and
Radio
Brazilian Students
Age
Up 17 years old
From 18 to 30
years old
From 31 to 50
years old
Brazilian Students
Languages Course
High School
Summer Camp
Vacation Package
Work Programs
Post graduation
Other
Education
Most Attractive Countries
Canada
USA
UK
Ireland
Australia
Spain
New Zealand
Other
Brazilian Agents
Why they are important?
- Represent the partner in another
country
- Market the partners to the specific target,
through several promotional activities such as:
• distribution of material;
• participation in fairs;
• advertisement in websites;
• organization of presentations to students.
Why they are important?
- Provide students of quality and in high
number for their partners;
- Provide information about the local market;
- Help to increase the number of applications;
- Provide the students with every information
necessary prior to the trip.
Why they are important?
- Low cost and low risk to recruit international
students;
- Alow easy and fast access to the local
market;
- In Latin America the agents play a very
important part in helping students choose the
best experience abroad.
Their Job
- Recommend the most suitable cities and
schools according to the profile of each
student;
- Give every information about services
included in the price;
- Do the booking procedures and orientation
about needed documentation;
Their Job
- Deliver to the students the confirmation
of services and provide additional
information prior to the trip: courses,
accomodation, transfers, flight ticket,
travel insurance, train and bus tickets,
discount cards, etc.
- Offer financial eases.
How to build an effective
relationship with your agent
- Keep a regular communication;
- Provide marketing assistance;
- Visit and organize training
workshops to the agent’s staff
regularly;
- Pay on a commission basis;
- Work with a written contract and review it
periodically.
How to build an effective relationship
with your agent
- Provide
financial and
non-financial
incentives;
- Organize Fam
Trips.
Brazilian Agents
Follow-up during and
after the course
• The work of the educational consultants does not
finish when the program is sold or after the
student has travelled.
• There is a “long-distance accompaniment” that
lasts untill the student returns.
• The agents give a post-study feedback to their
partners.
Language Barrier
• The agents provide all the information
with a local language as many students
and parents do not speak a foreign
language.
• Besides, Brazilian families are family
centered. The agent works as a bridge
between them and the school or the
accommodation.
Compensation for Damages
Consumer Guide
COMPLAINTS AND
DISPUTES
• Consumer rights resulting
from either contractual
provisions or legal
regulations applicable are
challenged when
suppliers do not perform
their obligations.
• Referring a complaint to
the supplier or to public
or private entities, or
taking a case to court are
courses of action
available to consumers to
settle disputes and
protect their rights.
SUPPLIER’S LIABILITY
Consumer Guide
• The Consumer
Defense Code (CDC)
distinguishes
between two types of
liability: on the one
hand are defective
quality or inaccurate
quantily of goods or
services; and on the
other the damage
caused to
consumers, the socalled consumer
accidents.
Contact Information
•
Mr. Carlos Andre Gati Robles
President
presidencia@belta.org.br
•
Mr. Marcelo Albuquerque
Financial Director
marcelo@belta.org.br
•
•
Ms. Vilma Santos Gomes
Operational Director
vilma@belta.org.br
Ms. Neila Chammas
Instituition Relations Director
Emeritus Adviser:
Ms. Maura de Araujo Leão
Financial Council:
Mr. Felipe Trigo
Ms. Derci Gonçalves Soares Jardim
Ms. Carla Amaral
Ethics Committee:
Mr.Thiago España
Ms. Ana Beatriz Faulhaber
Mr. Allan Mitelmão
Ms. Mariglan Gabarra
Executive Director
mgabarra@belta.org.br
Av. Paulista, 2006 - cj. 507
São Paulo, SP - Brazil
CEP.: 01310-926
Tel: (55 11) 2638.9663
belta@belta.org.br
www.belta.org.br