Prof Dr Mohd Fauzi Mohd Jani
Director , UKM CESMED
UKM Centre for Entrepreneurship and SMEs Development
Universiti Kebangsaan Malaysia
Introduction
Development of University’s Role: Adjusting to Society Demand
Education
Education
+
Research
Education
+
Research
(Tech Transfer)
Education
+
Research
+
Entrepreneurship
The Merger Fusion Role: AE
Education
Entrepreneurship
Research
Commercialization
Academic Entrepreneurship (AE):
AE nurtures a university culture that promotes the
exploitation of intellectual assets of the university
for creation of wealth that contributes to the
sustainable development and growth of local and
global economies and at the same time offer
benefit to the university and the individual
entrepreneurs.
Adapted from: SIT,New Jersey
UKM Incentives that supports AE Culture
1. Creating Start-up
2. Celebrates and Share New Ideas
3. Dialogue between management, students and
lecturers/researchers
4. Innovativeness and Creativity
5. Leadership and Infrastructures for Innovation
6. Incentives for Research
7. Availability of funding
8. Inspiring Leadership
9. Multidisciplinary
UKM Incentives that inhibit AE Culture
1. Lack of Institutional Support
2. Lack of AE Curriculum
3. KPIs stress on publications
4. Mistrust of Industry
5. Fear of Failures
6. Research lack market orientation
7. Silo mentality
8. AE excludes humanity.
UKM, A Reflection
 Top Research University in Malaysia
 12 faculties and Graduate School of Business
 14 research institutes
 UKM Holdings Sdn. Bhd (commercial entity)
7
List of Faculties
•Faculty of Economics and Management
•Faculty of Pharmacy
•Faculty of Engineering and Built
Environment
•Faculty of Education
•Faculty of Islamic Studies
•Faculty of Dentistry
•Faculty of Medicine
•Faculty of Science and Technology
•Faculty of Health Sciences
•Social Sciences and Humanities
•Faculty of Information Science and
Technology
•Faculty of Law
•Graduate School of Business
8
UKM-Graduate School
of Business
Mission: To champion the development
and dissemination of world–class
education and research in the business
discipline with a strong perspective on
South-East Asia.
Programmes: MBA and Doctoral,
Research in Entrepreneurship
Faculty of Economic
and Management
Mission: Committed to strive towards
excellence in the disciplines of business
management, accounting, and economics
through the integration of knowledge and
ethical practices, high professionalism and
current developments.
Programmes: Bachelor Master and
Doctoral
Centre for Collaborative
Innovation
UKM-CESMED
10
UKM Technology Sdn. Bhd (UKMTech)
The services include:
 Technology sourcing
 Commercial property





management
Market analysis
Formation of new University
technology-based start-up
companies
Technology licensing
Incubation services and space
Investment and venture capital
11
FORMATION
of
UKM- CENTRE OF ENTREPRENEURSHIP AND
SMEs DEVELOPMENT
[UKM-CESMED]
Centre for Entrepreneurship and SMEs Development
Towards GREEN Business
UKM CESMED ( established Oct 2010)
Mission
“Integrating Knowledge-based Resources, Nurturing Graduate Entrepreneurs and
Advocating SME Development through Innovative Education”
UKM-CESMED core competencies are in Experiential Entrepreneurship Education, SMEs
Consultation & Research in Entrepreneurship and SMEs.
Vision
Our vision is to become a distinct centre of excellence bridging education,
entrepreneurship and SMEs development.
Objectives
•To be a major partner in the national and regional effort to promote and develop
entrepreneurial culture
•To provide students with experiential and consulting-based entrepreneurship
education leading to new business venture and partnership
•To provide SMEs with business consultancy services through entrepreneurship
education towards sustainable enterprises
•To develop, promote and support Green Entrepreneurship and SMEs Development
•To develop CESMED as the center of excellence in experiential entrepreneurship
education and contributing towards regional SMEs development
UKM-CESMED OPERATIONAL STRUCTURE
MOHE & MITI
SME
@
UIAM
SME Bank
SME
@
UMK
UKM Students
Associations
Residential Colleges
(KOMSIS)
Faculties
SME
@
UPM
SME Corp
SME
@
UiTM
SME
@
UKM
UKM
CESMED
KOSISWA UKM
UNIKEB
CorporateMentors/
Associates
CESMED @ Faculty
e-Community UKM
Subject Matter Experts (SMEs)Groups
UKM CESMED LEARNING INCUBATORs
ENTREPRENEURSHIP PROGRAMS
DEVELOPMENT
UKM CESMED
PERANCANGAN STRUKTUR PERLAKSANAAN PROGRAM KEUSAHAWANAN DI UKM
ASAS
PENGUKUHAN
•Business Plan / Start
Up Competition
•SME@University
•Teres Ekoniaga
•Creative Idea
Competition
•Projek COMET
•Program Pelajar
PEMBANGUNAN
•Business Incubation
•SME-University Internship
•STU- Marketing
•Entrepreneurship Virtual Reality
Programme
•Program Pembangunan
Usahawan: Bengkel Fotografi
HASIL
GRADUATE
ENTREPRENEURS
KURSUS ASAS
KEUSAHAWANAN DAN
INOVASI
(Kursus wajib universiti)
Aktiviti Keusahawanan
Universiti, Fakulti dan Kolej
ENTREPRENEURIAL
GRADUATES
Aktiviti-aktiviti lain
Universiti, Fakulti dan
Kolej/ Ko-kurikulum
Modul Penerapan
Keusahawanan Berinovasi
17
Entrepreneurship Core Courses for
Undergraduates Program
beginning Semester I Session 2011-2012
Development of Academic Entrepreneurship
Program
In collaboration with SIT (Steven Institute of Technology,USA)
1. Entrepreneurship 101
2. Junior Start Up
3. Senior Start Up
2 credit / KWU
6 credit / Koko
6 credit / L Ilmiah
1. SME Internship Program
6 credit / L Ind
Compulsory
Elective
Elective
Elective
20 Credit Hrs/120 Credit Hrs
ENT 101
3000 students (600@5)
1 Coordinator, 5 Master Teachers,
and 30 Instructors
Modul Penerapan Keusahawanan Berinovasi
UKM
Tahun 1
Wajib Semua
Pelajar
Tahun 2
Inter-sesi
Usaha Niaga
Junior
6 kredit
Asas
Keusahawanan
dan Inovasi
2 kredit
Usaha Niaga
Senior
6 kredit
Latihan industri
dan
pembangunan
IKS
6 kredit
Ko-kurikulum
Tahun 3/4
Latihan Industri
Laluan Pelajar
yang berminat
dan ingin
mendalami
bidang
Keusahawanan
Latihan Ilmiah
inovatif
6 kredit
Latihan Ilmiah
Laluan pelajarpelajar lain
Entrepreneurship Support Programs at
UKM CESMED
CESMED PROGRAMS DEVELOPMENT
Undergrads
MA/MSc
KOSISWA
MOHE
SME
Internship
Program
Fellows
EiR
NLiR
CESMED
EKONIS
CHREST
SMEs Groups
SME
STUDENTS
+ UNIKEB
Students
ASSOCIATIONS
Vertual
Reality
Business
Programme
MITI
PSMB
Corp
CEO
Training
Programme
SMEs
Experiential,
Experimental
Management
BUSINESS
INCUBATORS
UKM TERES EKO NIAGA
UKM BANGI TOWNSHIP BIZ INCUBATOR
UKM NS BIZ INCUBATOR
SMEs/
Students
Business
Financing
Social
Business
Nation
Building
SME
BANK
/BANKS
Community
Development
Small
Business
Financing
KPJ. TM,
SHELL
FELDA
COMET/SIFE
SOCIAL BIZ
GREEN
Healthcare
ICT, Alter Energy , Public Transport
UKM-CESMED
SME UNIVERSITY INTERNSHIP
PROGRAM SME CORP – MOHE Collaboration ( MOU)
(UKM SMIDEC PILOT )
Programs for all universities (14 Public Universities)
Corporate MENTOR
Students
SME Corp
PMSB
SME Bank
Johor Corp
KFC
PKNNS
(NS Halal Park)
UKM CENTRE of
EXCELLENCE:
UKM CESMED
SMEs
Academician
GRADUATE ENTREPRENEURS
Consulting-based Entrepreneurship
Education
 Real business
SMEs/ Local
Entrepreneurs
 Fieldwork
 Consulting service
University as
a centre of
excellence
University
Students/Lecturers
Government /
Related
Organizations
Outcomes
Knowledge enhancement in business &
entrepreneurship
Practical field work / exposure / experience
Developing of potential promotion materials for
SMEs
Provide market information for SMEs
Developing of Business ideas/ concepts
Create potential future linkages
Significant improvement of students’ performance
SMEs’ business performances were enhanced
SME@University Program
SME@UKM
incollaboration with SME Corp & PMSB
SME CEO Training Programme
UKM-CESMED
Centre for Entrepreneurship and SMEs Development
Universiti Kebangsaan Malaysia
`
26
SME CEO Training Program
Highlights of Benefits to Participants
Special
Talks from
Experts/
Advisors
UKMCESMED
Benefit s to
Participants
Systematic
Diagnosis Current
Company
Position
Networking
Allumi to
SME@
Public
University
SME Bank
Loans/
Advisory
Certificate
from
SMP Corp/SME
@Public Uni
Syllabus Development
CESMED
12 Faculties +
GSB
Industrial
Expert s
7 Common
Courses
Specialazation
Courses
Training
Approach
*Interactive
*Semi-Coaching
*Semi -Consulting
*SMEs Case Study
SMEs &
Research
TEAMCOACH
International
28
Training Approach
Stage 1
 Interactive
 Semi-Coaching
* Knowledge transfer of specific
discipline
* Discussion on the level of
understanding
* Assign support group – KPI of
participating company in the
related functions
Stage 2
 Semi -Consulting
 SMEs Cases
* Analysis of Participating
Companies
* Good Practices of SMEs
* Implementation KPI
29
6 Common Courses + Field Learning
 Human Resource and Assets Development
 WC SMEs Leadership & Managing Performance
 Creative Marketing and Business Success
 Practical Training in Finance and Accounting
 Business Growth, Innovation and Development
 Entrepreneurship and Business Networking
 Business Opportunities and Modeling
 Field Learning /Lab
30
Training & Coordinating Structure
One
Participating
Company
(CEO)
Staffs of
Participating
Company
UKM
Students
UKM Support
Team & Coach
31
Follow-up
(Half-day Workshop)
 SMEs Workshop 1 at UKM (for all participating
companies’ CEO and staff) – after 2 weeks of
training
 SMEs Workshop 2 at UKM (for all participating
companies’ CEO and staff) – after 4 weeks of
training
 SMEs Workshop 3 at UKM (for all participating
companies’ CEO and staff) – after 8 weeks of
training
32
UKM-CESMED
TERES EKO NIAGA, UKM
Kolaborasi
PELAJARPENSYARAH
SWASTA
UKMCESMED
INKUBASI EKO TERES NIAGA
(UKM GROWN FRANCHISES)
PENGKOMERSELAN DAN
PENGLUASAN PERNIAGAAN
Old Street Café
Dobi Cool P&D
BookMART
SpeediKIOSK
BBB, Lembah Kelang
DANA
Latest Development Plans
Collaborative Work with State Agency,
Negeri Sembilan (PKNNS)
1. Development of Goat/Sheep Meat Processing Centre,NS
JPV, Negeri Sembilan.
2. Development Organic Produces Market Channeling (Vegetables and
Fruits) J Pertanian, Negeri Sembilan.
3. Development Of GraduatesEntrepreneurship Program in Negeri Sembilan
( State Teaching Incubator )
MARKET CHANNELING REORGANIZATION: GOATS/SHEEPS
customers
F
2
VHM/Halal
F
1
Breeding
Farm/s
eg: BO DEN
Processing &
Distributive outlet
Accredited
farms
F
3
Cuts/special cuts
UKM CESMED
Government support
program/
procurement
Supermarkets
Retailers
Restaurants
Hotels
Caterers
F
4
customers
Konsep Pembangunan Inkubator N.S
UKMCESMED
• Latihan
• Monitoring
• Perunding
Siswazah 1
Siswazah
Saringan
2
Siswazah 3
Siswazah
n
• Tanah
• Tapak Perniagaan
• Geran
PKNNS
SME Corp
• Business Coach
• Geran
Inkubator Siswazah
Negeri Sembilan
• Business Mentor
• Khidmat Nasihat
Usahawan
Mentor
Pinjaman
Perniagaan
SME
Bank
PUNB
PNS
MUSLIM BEST
FARM
MUSLIM
BEST
FARM 1
FARM 2
FARM n
PUTF&K.N.S
COOPORATIVE
KUAT
6
PROCESSING
COMPANIES
Export
UKM KOSISWA
& KUAT
GLOCAL
SDN BHD
Domestic
COMET
TM
PROGRAM
Community empowered Economic Transformation
in collaboration with
SIFE program
UKM
CESMED
Centre for Entrepreneurship and SMEs Development
UKM-CESMED
KOMUNITI USAHAWAN – KOLABORASI KOMUNITI-PELAJAR-PENSYARAH
UKM ( the COMET )
Contoh:
FEP - Kg Sungai Sireh, Tanjung Karang,Selangor; Pelagong Labu,NS
Kolaborasi
PELAJARPENSYARAH
SWASTA
UKMCESMED
PROGRAM PEMBANGUNAN
KOMUNITI
Projek Keusahawanan Homestay
Project ICT dan Komuniti
Projek Kraftangan
Projek DIDIK, Projek Pertanian
DANA
Pejabat
Daerah,
Jabatan
Pertanian
Lead Implementation Agency: UKM-CESMED – FEM,UKM
Lead Support Agencies: SME Corp, SME Bank, EKONONIS,FEP, CHERST,FEP
Lead Faculty: FEM, UKM
Lead Students Association: PMFEP, FEM and PMUKM
Designated Community: 1. Kampung Sungai Sireh, Tanjung Karang, Selangor
2. Kampung Labu ( Homestay ), Seremban, N. Sembilan
International Collaborative Agency: Prof Dr Mohamad Yunus
UKM- Nobel Laureate in Residence
Yunus Center, Dhaka, Bangladesh
COMETTM DEVELOPMENT CONCEPT AND FRAMEWORK
SME
CORP
UKM
CESMED
UKM
STUDENTs
COMET
COMETTM
CESMED@ Faculty
SME@ UKM
IHL Consortium (UKM,UPM,
UiTM,UIA,UMK)
TM
UKM CESMED-FEP
Corporate Mentors/Associates
Entrepreneur in Residence
UKM Nobel Laureate in Residence
Socio-Economics Dev
SME
BANK
UKM
Student Associations
Students Cooperatives
(UKM-KOSISWA)
e-COMMUNITY, UKM
COMMUNITY
ECONOMICS ENHANCEMENT
Market Linkages
PROGRAMS
Mobilizing Economics Resources and Social Capitals through various Socio
Economics Programs Aim at Improving the Livelihood, Welfare and Capacity
of Families and individuals in the Community
LOCAL RESOURCES
Manpower; Youth, Women
Local SME/Businesses & Network
Logistics and Transportation Infrastructure
Organizations; Co-operatives.NGOs
Public Infrastructures; C Halls. ICT, Sch
Local Townships; Growth Centers
Government Agencies
Natural Resources
Waste Disposal
Energy
Technologies
PROGRAMS
Youth Business Dev
SMEs & Market
Schools-Skills Program
ICT
Business Financing
Market Organizations
Business Premises
Income & Distributions
ICT Promotion and Network
SMEs Internship Program
SMEs Development Program
Women Entrepreneurship and Development
Organic Agricultural Program
Market Products Development
UKM Students Association Program
COMET TM Targets
Entrepreneurship &
Markets
Financing
Technologies
Organizations
ICT
Networking &
Connections
Income Distribution
KEY FACTORS In CONSIDERATION
Entrepreneurship Development @ universities
1. Students Excitement and Engagement
2. Academic Staffs Training and Retraining – for
all disciplines
3. Improved ICT Infrastructure – communication
system
4. Engagement of Industries – SMEs / Corporate
5. Incentives for Changes – students and
academician
THANK YOU
UKM
CESMED
Centre for Entrepreneurship and SMEs Development