Project of Business, Entrepreneurship and
Management on developing an innovative
business idea
Presented by students of B.Com(H) I year
section 2
Hans Raj College
Faculty- Mrs. Meghna Malhotra
Basic Plan
- Explore, locate & tie up with local vendors who don’t
provide Home delivery.
- Initially 4 shops have been finalised- Chacha ke
bhature in Kamla nagar, Sharma ki Kachodi,
famous Paranthe wali Gali in Chandani chowk
and Bitto Tikki Wala.
- Main focus- North Delhi
- Customers will place orders on our website or via
phone as per their convenience.
• These shops have maintained their
reputation, and have served Indian
classes and masses for years.
• But their scale of operation is limited.
• For e.g.- If a person living in Ashok
Vihar want to eat Famous Chacha ke
bhature, he would rather drop the
idea.
• Also, customer drops the idea of
eating at these food joints because of
distance or queues.
Customer
Clients
 Place order at the click of the
mouse
 No need of standing in queues.
 Tasty food at their home at a
minimal price.
 Expansion of business
 More customers- increased
sales- more revenue
 Promotion through our website,
posters etc.
SECTION-1
Order placement by customers
Website
Over phone
Based on the pin code, customers will get an
estimated time of their delivery.
Orders within the specified radius of 6 km from
respective shop will be taken.
Minimum amount of order- Rs. 100
Order received by
Operating officer.
Information sent to
respective Vendor
through phone.
 After receipt of order, the respective vendor and delivery boy will be
informed within next 5 minutes via phone. We will provide each shop
vendor with a mobile phone which will be exclusively used for
communication with us.
 The vendor will fulfil the order within next 10 minutes on a priority basis.
 The address of the customer will be immediately send to the delivery boy
via SMS.
 Customer receives message of order fulfilment and dispatch for delivery
• In the initial stages 2 delivery boys will be present in each area.
• Mode of Transportation – Motorcycles
• Operating officer keeps a track of movement and can ask to wait for other
order if in same area
• Delivery boy intimates of food ready and dispatch- double check on vendor
and him
• Time Limit – 1 hour
• Delivery boys delivers- tells to officer- gives receipt
• Customer receives an intimation of completion
• At the end of the day deposits all his collections in the office
Overall
Coordinator
Supervise and coordinate
working of every personnel
Marketing
Head
manage promotional
strategies
Operating
Officer
Receipt and
transfer of
order
Financing
Officer
Maintain inflow and
outflow of cash
Customer
Care
Handle customer
queries and grievances
Product Strategies
Packaging
i. Specialised printed polythene bags
ii. Name of our company
iii. Spill proof
iv. Easy to carry
1) Facebook and What’s app to be used for the promotion
of the website and the phone number of our page.
2) Seminars and meetings will be conducted with offices
and showrooms head to enter into agreements with
them.
3) For college campus promotion, College ambassadors
will be selected and they will be given discount passes
so that they can promote the website in their respective
colleges.
4) Posters will be used as an effective means of promotion
all along the campus.
5) Our firm will sponsor various events in colleges to
promote our services and products of our reputed and
famous shops.
Target Market
1.
2.
3.
4.
College Students
Office Staff
Nearby localities
Showroom requirements
Estimated time of delivery displayed on the basis of the pin code.
Payment gateway- cash or credit card.
Past record of each customer to be maintained by software
Recommendations given about dishes on their signing into the
website.
 Discount and offers given according to past record.
• It will have a feature of sending automated messages to the
customers on completion of each process i.e. –
•
•
•

Order
Confirmed
Order
shipped
Order
Delivered
• With each message we will advertise products of unrelated
companies like of clothing, cars, banks etc.
We have our office in Kamla Nagar, and we don’t have any inventory
to keep. So no large building space is required to operate.
Benefits of having office in Kamla Nagar:
REDUCTION IN COSTS: Major advantage of not having location is that it reduces
fixed cost for our business.
AWARE OF COMPETITORS MOVE: By having the office in KAMLA NAGAR only,
we will easily be able to have look at the each and every move of our competitors so
that we are prepared in advance to bring in changes as per requirement.
OPPORTUNITY TO MANAGE FROM WHEREVER WE WANT TO: Online business
enables us to manage the activities from wherever we want to, that means we can
manage all around the globe.
BENEFITS TO CUSTOMERS: Customers need not travel in the intense heat or
through the tough traffic to place orders, they can easily place orders online saving
cost and time.
Our competitors such as PIZZA HUT(in terms of home delivery), and
outlets of HALDIRAMS (in terms of variety offered) are the major
competitors of our business.
Increasing the range of delivery: what they might try to do is increasing
their range of home deliveries.
Bringing up with new offers: they will try to attract customers with new
offers and schemes.
Introduce membership options: they might try to offer the customers
with the chance to become a member and avail certain benefits out of it.
Coming up with local dishes: our competitors might try to come up with
the dishes popular in kamla nagar to counter our plan of local food
getting wider reach. Also they may try to add a little bit of innovative
touch to the local food to have of a tinge of their brand.
Wide range covering: our business offers the customers with home deliveries up
to 12 kilometres which is the most by any of the business.
Low charges: we charge just 10 rupees / order which is many nominal. Persons
desiring home deliveries within an hour are very gladly ready to par 10 rupees extra for an
order and we have achieved this extra charge only after surveying this question amongst
the persons.
Variety: our business comprises of 5 eating outlets including bittu tikki wala,
chacha ke chole bhature, tom uncle ki maggie, aggarwal sweets and one of the
oldest and famous food from paraanthe waali gali. Thus offering a variety of
choices to the persons. All of these outlets are well known for their service for the last
several years.
Local food: we are offering the customers of kamla nagar and nearby area with the
local famous food only which they are a lot passionate about.
Campus students liking: as we focus on the north campus area, we need to serve
the students of campus area well regarding their likings to prosper and that’s why we have
a great chance of success as all of our outlets are very much liked by the campus students.
Particulars
(In rupees)
Basic Software
10,000
Customisation through engineering students
10,000
Domain name and space (yearly)
5,000
Computer (1)
40,000
Marketing (initial)
5,000
Initial cost
5,000
Motorcycles(4*25,000)
1,00,000
5 Mobile phones(5*3,000)
15,000
Total
1,90,000
We will increase each bike a month so we need 50000 more capital for initial three
months.
20% margin on sales
Rs 10 chargeable on each order
Rs 10,000 from mobile advertising
Rs 20,000 from package advertising
Particulars
Month - 1
Month - 2
Month - 3
Expected no. of
orders
1,300
1,700
2,000
Average price of
each order
125
140
150
Total Sales
1,62,500
2,38,000
3,00,000
Profit Margins
20%
32,500
47,600
60,000
Delivery Charge
Rs 10
13,000
17,000
20,000
Mobile
Advertisement
8,000
10,000
11,000
Package
Advertisement
17,000
20,000
21,000
Total
70,500
94,600
1,12,000
Particulars
Value (Rs)
Delivery Staff (9,000 x 4)
36,000
Office Consumables
500
Communication Expenses
3,000
Operating Officer
10,000
Website Management
1,000
Rent
10,000
Petrol (4 x 2,000) fixed monthly
8,000
Bike Maintenance
2,000
System Operation
9,000
Total
79,500
Particulars
Month-1
Month-2
Month-3
A
Revenues
70,500
94,600
1,12,000
B
Fixed cost
79,500
79,500
79,500
C
Packaging
2/order
2,600
3,400
4,000
D
Additional Cost*
-
11,500
23,000
E=B
+C+
D
Total Cost
82,100
94,400
1,06,500
F=
A-E
Profits
(11,600)
200
5,500
* Includes extra cost of delivery boy, petrol and maintenance.
ESTIMATED CAPITAL REQUIREMENT=
STARTUP EXPENSES + 1 MONTH FIXED EXPENSE
= 1,90,000 + 79,500
= 2,69,500
 Unit contribution margin (CM) approx. 30%
 Monthly fixed expenses 91000
 B/E= fixed expense / CM% = 91000/.30
 Monthly B/E sales= 30333
1)
2)
We will have debt of 40% of
our total capital requirements
and the rest 60% will be
provided by partners in equal
ratio.
The Debt-Equity ratio is 2:3.
Percentage of Capital and
Debt
Capital
Debt
Particulars
Inflow
Capital Brought in
2,69,500
Startup Expenses
Collection From sales
Outflow
1,82,500
1,62,500
Payment to vendors
1,30,000
Packaging Expenses
2,600
Delivery Charged
13,000
Revenues from Advertisement
25,000
Fixed Monthly Expense
79,500
New Bike
25,000
Total
4,70,000
Cash at the end of first month
50,900
4,19,100
1.
2.
3.
4.
5.
6.
7.
8.
9.
Atishay Jain
Nikita Rana
Saksham Pandit
Shivam Aggarwal
Anchal Gupta
Himanshu
Vikash
Akshay Sethi
Prakhar