AKSH in E-MITRA
EMITRA
• Emitra is an ambitious E-governance initiative of Government of Rajasthan
which is being implemented in all 33 Districts of the state using PublicPrivate Partnership (PPP) model for convenience and transparency to
citizens in availing various services of the Government and Private Sectors
under a single roof at their door steps using an e- platform.
• The services are delivered via counters known as CSC (Common Service
Centers) kiosks in Rural Areas and e-Mitra kiosks in urban areas and also
online.
• Hence, these counters provide services related to various departments in
an integrated and easily accessible manner to people residing in rural as
well as urban areas.
• The project has been operational since 2005. Initially it was functioning
through a Client Server based Application Software developed by
Department of IT&C. In 2010, the old Client Server Application was
migrated to Web-based on-line e-Mitra application across all the 33
districts.
KEY ELEMENTS of EMITRA
CUSTOMER
GRAMDOOT
/KIOSK
HOLDER
KIOSK
WEB
CONNECTIVITY
/NETWORK
SERVICES OFFERED
G2C Services
B2C Services
Deposition of telephone, Mobile, utility bills
Selling of Insurance of different companies
Booking of Railway ticket, Rajasthan
Roadways tickets.
Kiosk Banking for various PSU and Private
Banks
PAN Card application and fee deposition
Astro Services
Application for Domicile, caste, solvency,
minority and character certificate and
delivery of digital signed certificate.
Selling of Mobile and telephone , DTH and
IPTV Connections.
Enrollment and printing of E –Aadhaar
Recharge of Mobile, DTH, IPTV
Application and fee deposition for all
recruitments of PSU and State Government .
G2C Services
Application and fee deposition for all
Government Universities and Colleges
entrance exam.
Filling online application for various
department services like Employment
registration and renewal
OPD Registration for SMS Hospital Jaipur
Sale of online ticket for Jaipur Zoo
UPCOMING SERVICES
G2C Services
G2C Services
Data feeding for digitization
for issuance digitally signed
Birth and death certificate
from kiosks
New connection online file
submission for PHED,
Electricity at kiosk.
Deposition of different
government dues/fee/taxes
on emitra
Online application for Renewal
of different NOC and Licenses
comes under collectorate and
Police through emitra
RTI fee and application online
submission through kiosk
Central Government
departments services shall
deliver through kiosks.
KIOSK
KIOSK is the counter through which the services are delivered to the
customer. It can be present in any location and should be able to
entertain the consumer in large numbers.
Customer
arrives at
the Kiosk
with the
necessary
documents
Fills the
form and
details and
attaches
relevant
documents
Pays the
required
amount in
cash and
gets the
receipt of
payment
The
amount
and the
documents
are
transferred
to the
respective
authorities
The
respective
authorities
process the
payment
and the
documents,
and send
them back
to the
Kiosk.
The
consumer
receives
the digitally
signed
certificate
or the
document
required.
AKSH in EMITRA
• AKSH has been working in the field of E-governance in Rajasthan
since 2002, the first private player or Local Service Provider (LSP)
to come with up such solutions.
• AKSH has 344 functioning Kiosks called “Emitra” in Jaipur, Ajmer,
Bharatpur, Dholpur and Karauli districts of Rajasthan, all in the
urban areas.
• AKSH currently offering 107 G2C (Government to citizen) and B2C
(Business to Citizen) services.
• AKSH has almost 60% of the total revenue, and about 4 times the
revenue share of its nearest competitor among the LSPs in the
districts it is employed in.
• Due to transparency in the process at Aksh, it is the highest rated
service provider by Department of IT&C and Gramdoots.
• Only LSP currently conducting training programmes and carrying
out capacity building initiatives.
AKSH vs. other LSPS
1st April 2013 to 28th Feb 2014.
District
(Total
districts
33)
No. of
transaction
AKSH
CMS
Silver
(working in
touch
22
(working in
districts)
9 districts)
1,064,158
Emitra
DEGS
Internet
216,474
918,153
416,484
2
31,533
16,982
26,402
Remark
Jaipur
3,028,752
Ajmer
440,148
Bharatpur
360,360
Dholpur
96,346
4,490
No LSP
Karauli
85,097
1,169
No LSP
TOTAL
4,010,703
1,064,158
469,255
Vakrangi
software
(Working in
rural and 5
districts)
885,739
233,458
981,747
34,148
34,148
KEY FACTS
PARAMETER
FIGURE
REMARKS
Total Kiosks
344
In 5 districts
Total Transactions
40,10,703
Avg Daily - 10,988
Average transactions per Kiosk
12,116
Avg Daily – 33
Total Amount Collected
INR 390.73 Cr
Avg Daily - INR 1.07 Cr
Average transaction amount
INR 782
Avg AKSH Share – INR 21
Total Income Collected
INR 1.825 Cr
Avg Daily - INR 50,000
AKSH Share
INR 1.068 Cr
% Share – 58.52%
Gramdoot Share
INR 75.7 Lakhs
% Share – 41.48%
AKSH Revenue in Total
0.273%
AKSH + Gramdoots – 0.46%
Population Per Kiosk
42,045
In urban areas
FUTURE PROJECTS
• Integrate the online portal with payment gateways, and provide
authenticated access to the Kiosk holders for accessing this portal.
• Integrate banking services in the Kiosks, which can help the
customers in opening accounts with their fingerprints as
identification, using the fingerprint scanner provided to the Kiosk
holders, and then being able to receive as well as send their money.
• Add the distribution services to the existing collection services,
which will lead to tremendous increase in the service basket
possibilities as the customer can make payments, as well as receive
them.
• Setup online computer education centers, with tie ups with leading
computer education providers, promoting education and literacy in
the rural areas.
SWOT ANALYSIS
STRENGTHS
• First LSP in the field
• Prime position
amongst all rivals
• Own network can
be used for
dominance
•Experienced and
efficient manpower
available
• Minimal capital
need and good
return
• Scope for
expansion
• Focus on Emitra
WEAKNESSES
OPPORTUNITIES
• Gramdoot
retainablility
• Revenue model
sustainability
• Expansion to all
other districts
• Expansion to
other states
• Advertisement
and promotion of
private companies
• Government
activities
• Branding and
corporate image
building
THREATS
• Internet
• Competition from
other companies
• Sustainability
THANK YOU