Alumni Engagement for Student
Recruitment, Experience &
Employability
Richard Screaton
(Senior Alumni Officer)
Emma Packham
(Faculty Alumni Officer, Humanities and EPS)
Today’s session
• Overview of the Division
• Humanities alumni demographics
• Role of the Faculty Alumni Officers
• Alumni motivations and volunteering
Division of
Development and Alumni Relations
• Alumni Relations
• Donor Programmes
• Operations
Our alumni
• Recruitment and reputation
• Donations
• Student experience and employability
Alumni events
• Cockcroft Rutherford Lecture – 1,400 guests
(capacity)
• ‘Manchester Insight’ lectures
• Social/networking events in the UK and
overseas
Alumni communications
•
•
•
•
•
‘Your Manchester’ (250,000 alumni)
‘Your Manchester Impact’
‘Your Manchester Online’
E-newsletters
President's Questionnaire (35,000 responses)
Humanities alumni by country
Cyprus
1%
India Singapore
USA
1%
1% Malaysia 1%
1%
Hong Kong
2%
Greece
China 2%
3%
Other
16%
UK
72%
Humanities alumni by region
South West
Scotland
4%
1%
North East
10%
Wales
2%
N Ireland
1%
North West
42%
The
Midlands
12%
South East
28%
35%
30%
25%
20%
15%
10%
5%
0%
Alumni industry destination data
Recorded Humanities alumni by age
40000
35000
30000
25000
20000
15000
10000
5000
0
20-30
30-40
40-50
50-60
60-70
70-80
80-90
90-100
Faculty team role
• Harness alumni enthusiasm toward faculty,
school and DDAR 2020 objectives
• Communication between alumni community
and faculties
• Building on reunions, networking events with
a ‘call to action’
• Information sharing to build accurate, up to
date database
Context - The 2020 Agenda
Becoming one of the world’s great universities:
• Student experience
– currently 79% satisfaction in NSS
– aim: top 10% in UK
• Employability
– currently in top 25%
– aim: top 10% for employability
• Recruitment
– student quality and increase PhD students by 30% (1,000)
• Social responsibility
Why they support us
•
•
•
•
To see their University prosper
Wanting to ‘give something back’
Support students in the current climate
Support the University’s strategic
development
• Ongoing intellectual engagement
Potential alumni programmes
for schools
Recruitment
• Open days and inductions
• Career profiles
• ‘Manchester Made Me’ interviews
Experience
• Guest lectures
• Mentoring (UG, PhD, alumni)
• Industrial feedback on student projects
Employability
• Internships and placements
• Careers/networking sessions
School development
• External advisory board members
• Industry network groups/partners
Humanities projects
• SED – speed networking events
• AHC – alumni involvement at open days
• Law – work placements and Legal Advice
Centre
• MEC – enterprise units for EngD
• MBS – guest speaker for MSc
• Education – destination data
How DDAR can help school activity
• Suggest ideas, share best practice
• Project planning tools for alumni activity
• Support alumni communications (content and
mailing)
• Alumni events (advise and invite mailings)
• Data gathering (surveys, career profiles)
• Information on alumni (destination data and
distinguished individuals)
Summary
• School contacts
• Demographics of Humanities alumni promise
engagement
• Alumni want to help
Alumni Engagement
Questions
Richard Screaton
(Senior Alumni Officer)
Emma Packham
(Faculty Alumni Officer,
Humanities and EPS)