HUNTER RAWLINGS
PRESIDENT OF THE AAU
September 27, 2012
 The AAU has been an organization since 1922
 35 of the 69 institutions in the AAU are public institutions,
and 13 of those 35 have turned over their presidents in the
last 18 months.
 Financial Pressures
 Ideological (Political) Pressure
 Corporatization of Universities
 Systems versus Flagships
 Athletics
RAWLINGS PANEL
 Hunter Rawlings
 President of the Association of American Universities
 Jim Delany
 Commissioner of the Big Ten
 Bob Malekoff
 Associate Professor & Sports Studies Chair at Guilford College
 Amy Perko
 Executive Director of the Knight Commission on Intercollegiate Athletics
 Patricia Timmons-Goodson
 Former Associate Justice of the NC Supreme Court
DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT
 NATIONAL INTEREST
 National Media
 National Competition
 Continuing Popular Growth
 Fundamental Adjustment of Values/Priorities Over
Past 35 Years
DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT
 COMMERCIAL INTENSITY/SCALE
 Major Media Rights Agreements
 Football/Men’s Basketball Post-Season
Championships [Football Playoff (BCS); NCAA
Tournament]
 Coach/Administrator Compensation Levels
 Increasing Tension w/ Basic Student-Athlete
“Compact” and Overall Enterprise Housed w/in
Higher Ed
DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT
 CHALLENGED GOVERNANCE
 Presidential “Control” and “Power”
 Reliance (Practical/Philosophical) on External
Revenues
 Dominant Administrative Incentive [“Find A Way
to Pay For It…”]
 Continuing Questions of Future Sustainability of
“Collegiate Model”
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Ruling on Title IX Leads to Stronger Presence of Women in Sports
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Division I Splits Football into Division I-A and Division I-AA
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Michigan State/Indiana State National Championship Game
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
ESPN Founded as First All-Sports Programming Network
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Big East Founded as First Television-Inspired Conference
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Jackie Sherrill Becomes Highest Paid University Employee
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
USA Today Prints Its First Issue
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Miami/Nebraska Orange Bowl Boasts Record TV Viewing
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Television Deregulation in NCAA vs. Oklahoma Board of Regents
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Nike Signs Michael Jordan
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
SMU Receives the “Death Penalty” from the NCAA
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
NCAA Presidents Commission on Role of College Athletics Forms
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
The Knight Commission on Intercollegiate Athletics Forms
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
CBS Signs a $1 Billion Agreement To Air the NCAA Tournament
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Notre Dame Announces TV Rights Agreement with NBC Sports
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Conference Formation/Realignment/Consolidation Begins
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
The SEC Hosts the First Conference Championship Game
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
The Bowl Championship Series Is Formed
TODAY’S ISSUES
 Academic Integrity
 Fiscal Responsibility
TODAY’S ISSUES
 Agents / Amateurism
 Pay for Play
 O’Bannon Case
 Title IX
TODAY’S ISSUES
 NCAA Governance
 Competitive Equity
 NCAA – 1 School, 1 Vote
 Representative Structured Councils
 Working Groups
TODAY’S ISSUES
 NCAA Enforcement
 Reduced Rulebook
 Increased Penalty Structure
 Increased Staffing at NCAA
 NCAA Staff Issues
CONSIDERATIONS
 Governance Structures
 Competitive Equity
 Financial Considerations
 Academic Success
CORE PRINCIPLES
 Education
 Opportunities
MISSION
WE EDUCATE AND INSPIRE THROUGH ATHLETICS.
VALUES
Responsibility
Innovation
Service
Excellence
Do what is right.
Find a better way.
Put others first.
Work hard. Play smart. Win together.
PRIORITIES
Alignment
Align our operations to fulfill the
mission of the University.
Academic Achievement
Top 3 ACC / Top 10 Nationally
Athletic Performance
Top 3 ACC / Top 10 Nationally
Administrative Engagement Relentlessly pursue the resources
and administrative structures
necessary for success.
LEAD
EDUCATE
INSPIRE