Padma Angmo,
Deputy Secretary,
Election Commission of India
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Increase in voter turnout in identified low
turnout polling stations
Increase of atleast 10-15% in turnout over
2009 LS
Bridge gender gap in enrolment and turnout
Inclusion of left out groups/communities in
electoral roll and voting
Informed, ethical and inducement free voting
Increase in postal ballot voting
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Identification of 10% lowest turnout PS in
each district in LS 2009 and reasons thereof
Identification of lowest turnout Parliamentary
Constituencies and reason thereof
Identification of reasons for drop in turnout (if
any) between last AE and last LS election
Identification of left out groups, communities
at each Polling Station, if any
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Targeted interventions to bridge major gaps
like Women, Urban, Youth, weaker sections,
Physically challenged etc
Targeted interventions at polling station level
Innovations to reach the target
IMF : Information, Motivation, Facilitation
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State SVEEP Core Committee headed by CEO to
supervise implementation of the SVEEP Plan;
Committee with members from various
department, agencies and organisations
District Core Committee chaired by DEO/CEO(ZP)
to supervise the implementation of the SVEEP
Plan in the district.
Nodal Officer incharge of SVEEP at each district
Network of partnership be developed at State
and District level
Frameworks of partnerships issued by the
Commission in relation to CSOs, PSU/Corporates
and Media
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Forms made available at prominent places
including Banks and Post Offices besides
Colleges and Universities
Special registration camps in weekly haats,
festivals and through mobile vans
Factories and Corporates roped in to ensure
registration of their employees
Mass mobilization activities close to elections
Communication campaigns through mass
media, folk media and other media
Inter-personal communication and direct
people-to-people contact
EVM familarisation camps; NOTA and VVPAT
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Archive of approved material available on the ECI
website
Inventory Building on Voters’ Information and
Awareness software for the state level
Expert Committee at State level for quality check and
control of content comprising of Heads of AIR & DD
among others
Survey findings to be utilized for designing material and
deciding the media vehicles for dissemination
Use National Icons; Regional / local icons may be
identified
Approval of Commission on the content created by
State
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Material on voter awareness to be shared
with partner CSOs/ media houses for wider
dissemination.
Under ECI-NLMA MoU, Sakshar Bharat
workers (NLMA) shall carry out electoral
literacy programmes besides helping BLOs for
enrolment
All messages used in the elections requires
approval of the Commission
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Name search facility on website and SMS
Locating PS through internet
Voter Facilitation Centres to be set up at
strategic locations
VFCs to be supplied education and awareness
material in good quantity
Prompt issue of duplicate EPICs
Registration of left-out Voters to continue till
the last date of filing of nominations of
candidates
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EROs and AEROs are to ensure that EPIC are
issued to all enrolled
Ensure that Voters’ Slips are distributed on
time
Adequate early publicity to alternative
identity document
Provision of drinking water, sheds, toilets for
women, ramps at Polling Stations
Setting up of model polling stations equipped
with necessary facilities
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Mid period review and constant monitoring of
SVEEP in the district by DEO
Regular Video Conferences by CEO with all
DEOs for review of implementation
The programme shall be reviewed at the
national level by the Commission.
A reporting format has been circulated
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DEOs to submit a report to the CEO based on:
 analysis of the overall turnout
 analysis of the registration ahead of polls
 analysis of the comparative turnout among women,
urban voters and youth
 analysis of the turnout of the identified excluded
groups/communities at specific polling stations
 analysis of the comparative turnout in the identified
10% of the lowest turnout polling stations
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CEO shall submit a report to the Commission
within two months of closure of polls.
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Government Colleges and Universities to have Campus
Ambassadors
Campus Ambassador/s from among a list provided by the
Head of the College/University; due weightage to girl
students
In co-educational college two Campus Ambassadors (M/F)
Each Campus Ambassador to be in position for one
Academic year; can be renewed on a yearly basis
CEO /DEO to brief the Campus ambassadors immediately
on their appointment about their roles and responsibilities
EROs office to support Campus Ambassadors for
facilitating registration
A quarterly meeting of the Campus Ambassadors by the
CEO
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Identifying students, teachers and staff not registered in
the electoral roll; facilitating their registration
With the help of CEO/DEO office, special camps for
registration
Educating about registration, correction of errors,
transposition of names, voting process and ethical voting
Including Voter Education in various co-curricular
activities of the Campus
Creating core team of students to work as Volunteers for
the SVEEP activities in the campus
Organizing National Voters’ Day programmes
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NLMA
State Departments
Educational Institutions
CSOs/NGOs
Media Houses
Corporate Houses
Organisations like NYKS, NSS etc
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VE material by NLMA to be disseminated through
existing mechanism i.e. AWCs, Health Centres etc
States to extend support for the training of
NLMA’s Master Trainers and Preraks
Radio spots and jingles prepared by NLMA to be
suitably inserted in All India Radio and private
FM radio channels during the election period
The electoral literacy material prepared under
MoU can be shared with other partners