Best Electoral Practices Awards, 2014
Voter’s Education and Electoral Participation
(General Category)
District: Surguja, Chhattisgarh
Date: 13th August, 2014
Presented by:
Smt. Ritu Sain, DEO
Surguja, Chhattisgarh
Features of SVEEP - Surguja
I.
Empirical & Research based
II. Targeted & Customized
III. Inclusive & Participatory
IV. Economic & Eco-friendly
I. Empirical & Research based


Data and trend analysis of Assembly
trends, 2013
Questionnaire from voters who did not
vote in AE, 2013
 4573 (5% of total 92994 who did not
vote in AE, 2013)

Feedback from voters who voted in AE,
2013
 1000 Survey form from voters who
voted
 Feedback registers at 5 locations:
Collector’s Office, Nagar Nigam,
Registrar Office, Tehsil Office and ESeva Kendra (Filled by 900 people)
Total number of voters in AE, 2013:
5,37,412
Voter turnout: 4,44,418, 82.7%
Voters who did not vote:
92,994, 17.3%
Male turnout: 2,,23,776, 82.47%
Female turnout: 2,20,643, 82.9%
Booth wise voter turnout % age:
Turnout
percentage
No. of
booths
> 90%
149
80% - 90%
366
70% - 80%
113
60% - 70%
52
50% - 60%
4
Goal Setting: To sustain 4,61,458 and to motivate and engage 96,532
Data Analysis of questionnaire &
Findings
1. Findings regarding non enrolment of participants in AE, 2013
60%
Need for:
 Activation of grass root
machinery for
information
dissemination
48%
50%
40%
35%
27%
30%
20%
 Intensive and interactive
awareness generation
10%
0%
Lack of awareness
Apathy
Lack of active
involvement and
information
dissemination
Targeted corresponding strategies






Strengthening and orientation of BLOs
through block wise BLO workshops
(4,5,6 March)
Presence/ frequent field visits and
guidance of district level senior officials
Involvement of Prerak, Patwaris, Rozgar
Sahayak & Mitanins
Follow up block wise workshops –
findings of survey shared and corrective
strategies (photo of BLO)
Regular review through VC of Block level
machinery
5 point score assessment and reward
system
5 Point score for BLO’s performance, evaluation & award
100% voter registration
100% EPIC Coverage
100% EPIC distribution
100% voter turnout
100% Female voter turnout
As a result, 18,359 names were added
2. Findings regarding non participation
Busy in social gatherings (7%)
7%
8%
Busy in family functions (8%)
9%
Due to non registration in
voter list/EPIC card not
available (9%)
Absence from village due
to work (76%)
76%
Targeted corresponding strategies
 Wide publicity for alternative documents
for voting
Groups absent from villages
•
Labor working outside
village
 Intensive drive for EPIC and duplicate
EPIC distribution
•
People gone out in
pursuit of career and
employment opportunities
 Close watch on major social and family
gatherings on poll day by BLOs,
Mitanins, Preraks
•
Female voters who have
moved from villages
either after marriage or
for delivery
•
Govt. employees/ NGO
and family members
•
Employees on election
duty
 Identification of groups who are absent
from village and database preparation
and establishing direct contact.
Identification, database preparation and mode of
engagement of absent groups
Identified absent group



Through works departments
Mining department
Industry and municipal
commissioner

Working with contractors at worksites
Working at crushers and brick kilns
Small scale industries, shops, malls,
restaurants, hotels, helpers etc. (mostly
in urban area)
Labors of MGNREGA

Pledges at worksite through
Rozgar Sahayaks
People gone out of
village in pursuit of
career and employment
opportunities


Colleges/ ITI/ Polytechnic/ University
Employed/ Self employed

Through Principals and voter
awareness camps in these
institutions and participation of
students in all the events
under SVEEP
Employees in Govt./
Central Govt./ Semi
Govt./ NGO and their
family members

Workforce in organized sector plus their
family members

Data collected from all the
Heads of Department/
Institutions
‘Pledge to vote campaign’ and
directives to all departments
Labor working outside
village



Mode of database preparation
and engagement

Identified absent group
Mode of database preparation
and engagement
Employees on election
duty




Polling parties: 3574, Flying Squad: 22
Video Team: 3, Static Squad: 40
Zonal/ Sector: 82
Total: 3721

Issued EDC to all who were
enrolled in district 3427 (92%)
Women

Women who moved after marriage and
for delivery
Women who moved to urban areas for
employment opportunities

Special drive for correction,
addition and deletion of female
voters
Special Gram Sabha/ Women
Gram Sabha
Door to Door campaign



Urban young voters


Reaching through parents through
students
Catching them young at colleges, ITIs,
polytechnics etc.






Regular SMS to 1.5 lakhs
mobile numbers
On polling day, thrice SMS
was sent on 56,450 numbers
Telecast of Jagrukta Film: 07
Telecast of voting appeal over
5 news channels for 3 days
Telecast of voter awareness
appeal in cinema halls
Appeal on Local FM Radio: 35
Database of identified absent groups during AE, 2013
Workforce
under
registered
contractors/
laborers at
worksite
Workforce in
private firms
and small
scale
industries
Family
members
of
students
Family
members of
Govt.
employees
Govt.
employees
Total
Not registered
83
113
5663
635
178
6672
(29.9%)
EPIC card not
available
90
120
5171
987
321
6689
(29.9%)
Not participated
in election 2013
197
126
5538
2320
762
8943
(40%)
Total
370
359
16372
3942
1261
22304
(100%)
Survey findings
 Total number of voters who did not vote in AE, 2013 in Surguja = 92,994
 Direct contact and identification of 22304 which is around 24% of non participants.
 3427 employees deployed on Election Duty casted votes through EDC, which is 1000
more than AE, 2013
Database prepared and direct contact with 23,304, 25% of total non participants
 16000 MGNREGA workers contacted directly
Findings and Targeted corresponding
strategy
3. Regarding location of non participants •
on polling day
GHAR GHAR Dastak
Abhiyaan
• Voter’s slip distribution with
PEELA CHAWAL
At
home
29%
On
farm
1%
Others
39%
At
relative
s home
14%
At city
10%
At
work
7%
• Oath taking
• Signature campaigns
• Sankalp Patra
– Distributed: 2,00,000
– Used: 1,80,352
Biggest challenge was to motivate 29% who were at home and did not vote.
Ghar Ghar Dastak, Oath Taking & Signature Campaign
Findings and Targeted corresponding
strategy
4. Regarding enrolment
turnout of female voters
and
 Special drive for correction, addition
and deletion of female voters
Female voters corrected/ updated their details in  Special Gram Sabha/ Ward Sabha
meetings organized on International
voter list after marriage
Women Day (8th March)
enhancing female participation
No, 43%
Yes, 57%
for
 100 years old lady Smt. Kanak Rani
Datta was identified as local female
icon and publicized on social and
cable media to motivate female
voters
 Special marks assigned for female
participation in BLO’s performance
and evaluation
Special Gram Sabha/ Women Gram Sabha
Findings and Targeted corresponding
strategy
5. Regarding issues with EVM
usage
Voters feeling hesitant/ fear in voting
through EVM
Yes, 4%
No, 96%
Mock polls were organized at
village level, haat bazaars through
Kala Jattha team.
EVM demos and mock polls at
various locations:
Location of Demonstration
Frequency
Tehsil Offices
07
Sub divisions
02
CEO Janpad Offices
07
Block level trainings (3 Sessions)
21
Jagrukta rath and Kala Jattha in GP’s
88
Local Haat Bazars
28
Total
153
EVM demonstration, Kala Jattha Team
CORE SVEEP: 10th – 24th April, 2014
Voter Awareness Flame - मतदाता जागरूकता ज्योतत
 Flame lit on 10th April, 2014
 Departure Ceremony – Human Chain
and Road show
 Baton handover from district HQ,
Ambikapur to the block team
 Flame taken over by Block team and
handed over to GP team
 Visit to 48 GPs and 118 villages, 1487
kms, engaged 26,000 voters primarily in
low voter turnout areas:11th – 21st April
 Handing over and taking over at every
GP
 Return and reception at District HQ on
21st April at 17:30 – EPIC Rally
 Mounting of flame at Vivekanand Chowk
 Daily deepshows, band shows, film
shows in evening from 21st – 24th April
 Beating Retreat after poll – 24th April
Schedule of events organized in each GP
S. No.
Timing
Activities
1
08:00 AM
Prabhat Pheri, cultural program and signature
campaign
2
11:00 AM
Contact and Oath campaign for labor working at
MGNREGA sites
3
01:00 PM
Meeting in Panchayat Bhavan, Nukkad Natak
4
03: 00 PM
Voter awareness among females, farmers and
senior citizens of village
5
05:00 PM
Mashal rally, cultural program and folk songs,
street play by Kala Jatha team
6
08:00 PM
Display of Audio/ Visual content related to voter
awareness
Sachiv, Prerak, BLO, Mitanin, Rozgar Sahayak and AWW were
present during the entire duration of the ‘Voter Awareness Flame’
Targeted audience and customized
events structure
Panchayat Sabha
Awareness at
MGNRGA,
Crusher sites
Females
Labourers
Educated and
literate voters
Departure Ceremony: Road Show & Human Chain
Handing over and Taking over at GPs
EPIC Rally
Mounting of Flame at Vivekanand Chowk
Deepshows & Band shows
Rangoli
Beating Retreat after poll on 24th April
II. Inclusive and Participatory
 Building partnerships
Organizations/ Associations
Chember of Commerce Surguja
Kirana Club Association Surguja
Contractor Association Surguja
Auto Association Surguja
Brick Kiln Owners Association Surguja
Petroleum Association Surguja
Forest Association Surguja
Jan Sikshan Sansthan Surguja
Chartered Accountant Association
Press Club Surguja
Bank Association Surguja
Lions Association Club Surguja
Truck Association Surguja
Bus Association Surguja
Advocate Bar Association Surguja
Crusher Association Surguja
Rice Millers Association Surguja
Private Schools Association Surguja
Hindi Literature Organization Surguja
State Employee Organization Surguja
NGOs
32
Sports
Association
12
CSOs
5
Organizations
/ Associations
22
Across Religion
Voter awareness campaign in
the district:
13 Masjids – 4800 voters
addressed
2 Gurudwaras – 350 voters
addressed
10 Temples – 5750 voters
addressed
3 Churches – 8635 voters
addressed
Data Analysis of Feedback Forms
 Interactive
 Demonstrative
 Focused &
Targeted
 Participatory
Content Development: Posters, Wall writings
OUTCOMES
1. Highest voter turnout in the state in PE, 2014
The voter turnout in Surguja is
19.32% higher than the last
Parliamentary Election in 2009
S.N.
District
Turnout
1
2
3
4
5
6
7
8
9
10
11
12
18-SURGUJA
21-BALRAMPUR
16-RAIGARH
7-JASHPUR
27-SURAJPUR
11-DHAMTARI
6-KORIA
15-RAJNANDGAON
23-GARIYABAND
24-KONDAGAON
24-KONDAGAON
12-BASTAR
(JAGDALPUR)
14-MAHASAMUND
5-KORBA
3-KABIRDHAM
80.19%
77.44%
77.15%
77.05%
75.96%
75.88%
75.73%
75.49%
74.48%
74.14%
73.50%
73.44%
13
14
15
72.68%
72.60%
71.27%
2. Voting percentage in PE, 2014 almost
equal to AE, 2013
Voting Percentages
90.00%
82.94%
80.19%
Assembly
Elections, 2013
Parliamentary
Elections, 2014
80.00%
70.00%
60.87%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Parliamentary
Elections, 2009
3. Male to Female turnout almost equal in
Parliamentary Election, 2014 and Assembly
Election, 2013
Male to Female turnout (%)
82.47 82.94
80.54 79.84
82
80
78
Male
76
Female
74
72
70
Assembly Elections
Parliamentary Elections
4. 80% voters used EPIC for voting
Documents used for voting
Voter Slip
2%
Photo in photo roll
1%
Alternate document
17%
EPIC
80%
5. Number of booths with 60%–80% voter
turnout increased in comparison to AE, 2013
400
350
300
250
200
150
100
50
0
Above 90% 80% to 90% 70% to 80% 60% to 70% 50% to 60%
Assembly Election 2013
149
366
113
52
4
Parliamentary Election 2014
70
376
158
74
6
Assembly Election 2013
Parliamentary Election 2014
IV. Economic & Eco friendly
Economic
10 times less expenditure in
comparison to AE, 2013
Very less expenditure as compared
to other districts - PE, 2014
Expenditure
Cost Comparison (in INR)
600,000
1400000
1200000
1200000
Raigarh,
525,000
500,000
1000000
400,000
800000
Surajpur,
280,000
300,000
600000
400000
200,000
Surguja,
149,000
Korba,
205,000
200000
125000
100,000
0
AE, 2013
PE, 2014
0
Eco friendly: No use of plastic and minimum use of flex and that too disposed
safely
THANK YOU