SATURDAY 6/12 “Sitting has become the smoking of our generation.” FRIDAY 5/12 9:00 WELCOME BY BERT KRUISMANS KEVIN LANE KELLER 9:05 JOHN PORTER TELENET 9:50 9:05 DARTMOUTH COLLEGE 9:50 10:35 Q&A 10:50 BREAK 11:15 11:30 MIND OPENER 1: ARNOUD RASKIN THEO COMPERNOLLE 12:10 AWARD BEST MARKETING BOOK 12:25 LUNCH OR LUNCH & LEARN 14:00 JOSH PARTRIDGE SHAZAM und, “Wherever there’s so we can work with it.” PHIL BARDEN DECODE MARKETING Q&A 15:30 15:45 MIND OPENER 2: KATRIEN PAUWELS 15:55 BREAK 16:25 FRANCESCO BANFI McKINSEY 14:45 17:10 9:00 WELCOME BY BERT KRUISMANS DEREK SCOBIE GOOGLE NILOFER MERCHANT STRAIGHT FROM SILICON VALLEY MARC MATHIEU UNILEVER “Stop thinking about digital marke thinking about marketing in a dig ting and start ital world” 10:35 Q&A 10:50 BREAK 11:20PRODUCT OF 2014 11:35 COR MOLENAAR 12:20 12:35 14:00 ERASMUS UNIVERSITY ROTTERDAM Q&A LUNCH OR LUNCH & LEARN MIND OPENER 3: MUSKETON 14:15 WINNERS MARKETING GENIUS THE HOUSE OF MARKETING 14:25 14:35 15:05 MIND OPENER 4: HANS CREATIVE CRIMINALS BOURLON STUDIO 100 STEVEN MARTENS KBVB/URBSFA 15:50 CLOSING LUNCH & LEARN Have lunch while enjoying a presentation of speakers like: David Zegers - AB Brussel, Ilse Lauwens - Sitecore, Aart Lensink – Custo, authors from Lannoo Campus, and the presidents of our STIMA expert groups… The programme of the Lunch & Learn sessions is still being finalised. Check www.stimacongress.be for updates. The full programme will also be clearly displayed at the ICC. Attendance is on a first come first served base.