Looki Global
Summary
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Looki is the place to go in entertainment matters in Europe
Looki combines large scale information-coverage with the pleasure of gaming.
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Looki develops and publishes some of the largest and best known onlinegames in Europe
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The portal offers news and information about games, cinema and the mobile culture
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The video section is one of the largest sources of high definition quality trailers and specials in the entertainment-area
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Looki
Facts and Information
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1,15 million unique users / month
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Increasing database of some 1,1 million registered Users world wide
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Including an increasing database of some 1,1 million newsletter subscribers (permission marketing)
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Growing number of over 1 million browsergame
– players
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Sales partnerships with major online services looki Page 3

Looki
Soziodemographic Data
Gender
39%
Masculine
Feminine
61%
Job
Internet connection
4%
16%
Broadband
ISDN
Modem
80%
Age looki Page 4

Looki
Pyramid of Success
LOOKI WANTS TO ACHIEVE A LEADING POSITION
IN MASSIVELY MULTIPLAYER ONLINE GAMING
Vision
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Be the reference operator for MMOGs and
Browsergames in Germany and in major european markets like England and France
Values
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Innovation, market expertise and know how
Strategy
Key Success Factors
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Using of synergies through cooperation
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Exclusivity for MMOGs Titles
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Partnership model and entrepreneurial spirit
On-line community management expertise
Fast growth, critical mass, reactivity, quick decision making process looki Page 5

Looki
Marketing, Development and Support
LOOKI HAS THE COMPETENCE TO EXPLOITE
MMOGs SUCCESSFULLY
Community Management
• Official Web site
• Generating of fan sites
• Forums
• Organization of off-line events
• Organization of Beta Testing Phase
• Customer support / In-Game support
• Hot-Line
Marketing
• Advertising/ Bartering
• Public Relations
• Promotions
• Sales support
• Market research
Online Distribution
• Use of on-line partner network
• Cooperation with ISPs/on-line Portals
• Hosting of Downloads
CORE AREAS
OF LOOKI
Technical Infrastructure
• Server Hosting & Administration
• Billingsystems
• Trouble-shooting / Bug-reporting
• Hardware equipment
• Set-up affiliate systems / statistics looki Page 6

Looki
Mutual Benefits
CREATING BEST POSSIBLE VALUE BY SHARING
REVENUE/RISK AND EXPERTISE
Main Benefits
 For MMOG Developer/Publisher/Distributor
- Maximise returns
Get access to looki’s knowledge regarding their core areas
- Get access to the european markets
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Take advantage of looki’s leading position in Germany
- Use technical facilities (servers), distribution and billing systems.
- Share financial risks
 For Looki
- Exclusive access to a MMOG
- Share financial risks and revenues of the launch of the game
-Value creation
-Revenue & Risk sharing
-Shared expertise looki Page 7

Looki
Contact details
For more information and business inquiries, please contact
Andreas Planer:
General contact details
Looki Deutschland GmbH
Im Derdel 17
48161 Münster
Telefon: +49 (0251) 92 43 59 - 0
Telefax: +49 (0251) 92 43 59 – 11
Mail: info@looki.de
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