What digital is

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Digital Insights
@
www.plantingtheflag.net/digitalinsights
Martin Ferguson
Director of Policy & Research
WORKSHOP
• What digital is …
• What might digital mean for …
• What is Digital Insights and how might I use
it?
• Digital service design
• People and skills
• Other resources
www.socitm.net
IMAGINE …
“L’imagination
est plus
importante que le
savoir.”
Einstein
WHAT DIGITAL IS …
‘It goes beyond further rounds of process automation
to transform processes, business models and
customer experience by exploiting the pervasive
digital connections between systems, people, places
and things. Technologies such as smartphones, tablet
computing, social media, big data, analytics, cloud
computing, remote sensing and others provide the
raw materials to forge a new edge.’
Source: Gartner, The Digital Edge, 2012
www.socitm.net
WHAT DRIVES YOU?
S
O
G
I
WHAT MIGHT
DIGITAL MEAN …
For me?
For my team?
For my organisation?
For my locality?
WHY DIGITAL
INSIGHTS?
Reform strategies:
• Reset
• System re-design
• East of Suez
(Hood, 2010)
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WHAT IS DIGITAL
INSIGHTS?
www.socitm.net
SCOPE
•
•
•
•
•
What digital is
What business problems digital addresses
Why digital is relevant to Local Public Services
Why digital is not the Localegov programme of 2002
When to apply digital
When not to apply digital
Who digital is relevant to
Who’s at risk of being excluded and what to do about it
How Local and Central digital strategies inter-relate
How service design can benefit from embracing digital
www.socitm.net
15 PRINCIPLES
WHO’S INVOLVED?
•
•
•
•
•
•
•
•
•
Local Government Digital Alliance
Local Government Association
Local Public Services CIO Council
Local Government Delivery and Contact
Councils
LocalGov Digital Leaders Network
DCLG
ITW Networks
Universities
Suppliers and Socitm Premium Partners
www.socitm.net
HOW MIGHT YOU
PLAY YOUR PART?
•
•
•
•
•
Define
Discover
Envision
Design
Enable
HOW MIGHT I USE
DIGITAL INSIGHTS?
Define – the focus and scope of your digital
programme
Discover – stories about what can be done with
digital
Envision – what digital services might look like in
your locality
Design – an iterative process to test and
implement new service configurations
Enable – the building blocks, methods, tools and
skills needed.
DIGITAL SERVICE
DESIGN
• Service models
• Ten design principles
• Four phases
www.socitm.net
SERVICE MODELS
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W
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SERVICE DESIGN
PRINCIPLES
• How relevant are these to
local public services design?
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• L
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• L
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FOUR PHASES
• How would these work for
you?
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PEOPLE & SKILLS
•
•
•
•
•
•
Service mangers
Designers
Developers
User researchers
Web operations
Performance analysts
www.socitm.net
LESERKOMMENTARSPALTEN
HÖLLENLÄRM … NEXT STEPS
•
•
•
•
•
www.plantingtheflag.net/digitalinsights
Socitm resources, products and services
Socitm’s new Digital Consulting services
Agile ‘pocket guide’
Insight research report: Digital delivery –
the next generation - exemplars
• External resources
• Socitm Region and local workshops
• Priority services – model designs
REFLECTION …..
“Learn from yesterday, live for today, hope for
tomorrow. The important thing is not to stop
questioning.”
Einstein
www.socitm.net
Go to:
www.plantingtheflag.net/digitalinsi
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