Plan’s Global Campaign to unleash the
power of girls and secure a brighter
future for all
The Because I am a Girl campaign is Plan’s commitment to unlocking the
astonishing potential of girls around the world by securing girls’ rights and
ending gender discrimination.
The Plight of girls.
Girls in the poorest regions of the world are among
the most disadvantaged people on the planet. They
face unique barriers to survival and development,
simply because they’re girls.
The Power of girls.
Girls hold the power to break the intergenerational cycle of poverty. By educating
girls, by giving them nourishment, health care,
and protection, they will flourish and go on to
improve the lives of those around them.
Campaign Goal
The goal of Plan’s Because I Am A Girl campaign commits to building
the human capital of girls through knowledge and skills, aiming to
equip, enable and empower girls of all ages to acquire the assets,
skills and knowledge necessary to succeed in life.
Key to this are safe and quality learning environments for girls, both
formal and non-formal.
Campaign Outcomes & Impact
Campaign Theme
Girls gain skills for life: ‘Learning for Life’
Campaign Outcomes
Girls enroll and complete quality primary and secondary education
in a safe and supportive community environment and acquire the
skills they need to access decent economic opportunities.
Girls have time and space to become active citizens and develop
safe social networks and life skills.
Campaign Impact
Girls are empowered to enjoy their rights: they have increased
financial skills and economic assets, and their social position
and value is recognized in society.
Through the campaign, Plan wants to have a lasting impact
on:
4m girls directly
40m girls and boys
through gender-aware and gender-transformative
programmes
400m girls
through policy change
Because I am a Girl is also about creating a global social
movement for positive and sustainable change in the lives of girls
connecting millions of girls, boys, women and men together and with
the campaign by combining the efforts of Plan’s 70 offices around the
world, and engaging other like minded organizations and personalities
to act as champions and ambassadors for girls rights.
It’s time to create a social movement for girls
This global social movement will aim to:
Secure secondary education and build skills for adolescent girls to
enhance their opportunities in life
Challenge gender stereotypes, to liberate both girls and boys so that
they can be themselves and achieve their full potential
Empower girls to speak out and become leaders and agents of change
Highlight the need for addressing the issue of girls’ rights and celebrate
the awesome potential of girls in helping to break the cycle of poverty
Engage boys and men for gender justice, ensuring that they understand
how, far from being a ‘woman’s only’ issue, achieving gender equality
involves and benefits boys and men too.
The Because I am a Girl Campaign
Theory Of Change
Sub Theme 1
Sub Theme 2
(Outcome) Girls enrol and complete
quality primary and secondary
education in a safe and supportive
community environment
(Outcome) Girls have time and space to
become active citizens and develop safe
social networks and life skills
Principal Duty Bearers to achieve changes in
institutional support for girls’ rights(laws, policies,
services)
Target
groups
and
dimension
s of
change
Moral Duty Bearers to achieve family and
community support for girls’ rights (social structures in
which families and communities operate)
Impact
Rights Holders to achieve improvements in the
lives of girls (social position and condition of girls)
Overcome
Barriers
Adolescent
Health
(Pregnancy)
Harmful
gender norms
at home and
in the
community
Acquire Assets
Gender
Based
Violence in
and around
Schools
Lack of early
learning
foundations
Formal
Schoolin
g
Material
Assets
Financial
Assets
(School Books)
(Vocational
Training)
Social Assets
Non
formal
Educatio
n
(Safe spaces and
peer networks)
Personal
Assets
(Life Skills)
Girls are empowered
to enjoy their rights;
they have increased
financial skills and
economic assets
and their social
position and value is
recognized in society
Because I am a Girl: Plan’s Integrated Global Campaign
1 Programme
Learning for Life changes lives of 4
Million girls directly
Gender Aware Programmes impact 40
Million boys and girls
2. Advocacy
Policy changes improve
the lives of 400 million
girls
3. Marketing, Communications and
Fundraising
Plan Is the lead organisation on girls’ rights and
empowerment
500 million Euros raised for BIAAG
Structure
Gender is mainstreamed throughout Plan
Plan systems track the impact and KPIs of the campaign and provide timely information
Governance and decision making structure is fit for purpose - ie decisions are clear, timely, made at the right level and
communicated in the right way to the right people and implemented
People and Capabilities
Plan staff have the capabilities they need to implement the campaign
Plan works with key partners to implement BIAAG
Our evidence base:
The State of the World’s Girls
Report Series
2007
2009
Overview on the
state of the world’s
girls
Highlighting girls’
economic rights and
empowerment
2008
2010
Looking at girls in
conflict and post conflict
Girls in Urban and
Digital environments
2011
So, what about boys?
A ground-breaking report on the role of boys and
men in working for gender equality.
The attitudes and behavior of men
and boys, often seen as part of the
problem, need to become part of the
solution.
2012 State of the World‘s Girls Report : Title TBC
Education can be the foundation that girls need to survive and thrive.
This report looks behind these expectations and examines what it will take for educators and
governments to fulfill the promise of education and meet their obligations to adolescent girls.
It examines the challenges faced by girls from many different backgrounds as they struggle to
access education and to learn. It looks at the detail of what is taught, both in terms of the
curriculum and the attitudes that are passed on.
It looks beyond the numbers of girls in school to the power of learning to transform the lives
of young women and the communities they live in. And it examines how, in a world marked by
inequality, education can address the needs, rights and opportunities of adolescent girls to
enable them to take their place as active and equal citizens.
Thank you for your
attention!