“WELCOME”
to BU121
Functional Areas
of the Organization
Course Objectives
 Integrative framework*
 Business plan development

BDO New Venture Competition!
 Introductory overview to functional areas
 Development of ‘soft skills’
 decision-making, communication, leadership/team
management, emotional intelligence, negotiating

PepsiCo Pitch Competition!
 Business vocabulary
 Professional expectations
 Code of Conduct – Statement of Academic Integrity
Stakeholders
Planning
CRITICAL SUCCESS
FACTORS
Organizing
Mission
Vision
Controlling
Strategy
Motivating
Required Materials
 Functional Areas of the Organization – custom text
 Online chapter quizzes
 Business 121 Lab Manual
–30th Edition

Assessment coupon
 Top Hat

Quick Start Guide
on course website
Methodology
 Readings – text – online quizzes and lab manual
 Lectures
 PowerPoint slides are not a substitute for class notes!
 Weekly Labs – start next week
 Lab Registration*
Must re-register for the same lab and check room location!
 Attendance at labs is compulsory
 only allowed 1 un-validated absence and 1 ‘make-up lab

• must have the TA of the attended lab sign a Lab Makeup Form you
download from the website and bring to the lab
OR you lose all marks assigned to labs = 45%
 make-up labs should only be used if absolutely necessary
 Any labs missed will result in the loss of 1 participation mark

• 3 lates = 1 absence for purposes of participation marks
Participation Grade = 10%
5 marks for hand in of lab prep or in-lab exercises
Excellent = 1 mark
 Acceptable = .5 marks
 Poor/Incomplete = 0 marks
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5 marks for quality and consistency of participation
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WOW = 3 marks – participating consistently, respectfully and with high quality – adding
value to the lab discussion
GREAT= 2.5 marks – participating consistently, usually high quality
GOOD = 2 marks – reasonably consistent, decent quality
AVERAGE = 1.5 marks – reasonably consistent, average quality
WEAK = 1 mark – inconsistent, lower quality
POOR = .5 marks – rarely participated, poor quality OR sometimes disengaged, on
electronics, or talking while others are talking NO CELLPHONE/LAPTOP POLICY
UNACCEPTABLE = 0 marks – did not participate OR disruptive and disrespectful, called
out for behaviour OR absent for the lab
Extra Resources = optional extra participation marks!
 Opportunity to earn up to 2 extra participation marks to a maximum of
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10% participation
.25 mark each for full attendance and engagement at a maximum of 4
non-review Supplemental Instruction/SI sessions = 1 mark www.wlu.ca/study
.5 mark each for full attendance and engagement at a maximum of 2
Success Workshops = 1 mark
.5 mark for full attendance and engagement at 1 Business Writing
Workshop = .5 marks
*Attendance at a mandatory Success Session on January 11th is
required for extra mark eligibility for students with:


C+ or lower in BU111
C+ or lower average in BU111 and BU127 combined
 + an appointment with a BBA Academic Advisor is required for students
with C- or lower in BU111 OR BU111 and BU127 combined
Assessments/Grading
 15% - Individual lab assignments/assessments
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5% Pitch
10% Participation (as discussed)
 30% - Team-based lab assignments/assessments

New Venture Business Plan
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5% Team Plan and Timeline
7% Business Model Canvas
10% Business Plan Report
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
Groups are required to meet with their TA to show progress on their business
plan. Failure to meet requirements will result in a 10% deduction
8% Business Plan Presentation
 25% - Midterm Exam
 30% - Final Exam (with short case)
Assessments – late policies!
All assignments must be submitted in hardcopy and to
turnitin before noon on the due date. Peer evaluations
for group work are due by 11:59pm on the due date.
Late policies:
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Late in hardcopy = 0 on the assignment
Late to turnitin and/or late peer evals

= 10% penalty if submitted within the first 72 hours after the deadline
+ additional 10% penalty if submitted within the next 24 hours
+ additional 10% penalty if submitted within the following 24 hours

0 on the assignment if not submitted to turnitin or no peer eval
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Late completion of required assessments (lab manual coupon)
= maximum 3 marks deducted from individual’s grade on Team Plan
and Timeline (note that assignment is worth 5 marks)
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.5 mark penalty per assessment if done within 72 hours after the deadline
+ additional .5 mark penalty per assessment if done within next 24 hours
+ additional .5 mark penalty if done within the following 24 hours
Important Information – read carefully!
 Academic misconduct is viewed very strictly
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Assignments must be submitted to turnitin.com
Personal Work Statements are required to receive assignment marks
A signed Statement of Academic Integrity must be hand in to your TA in
the first lab.
 Midterms and finals are controlled access
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No deferred midterm; Verification of Illness form required if you are ill
Final exam deferrals must be petitioned; no deferrals due to travel plans
 Group work is taken very seriously – “firing”
 Every effort is made to ensure student privacy
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only student e-mails from university accounts will be returned
 Reminders:
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You must pass one of the exams to pass the course
Due dates are rigid – late assignments will be given 0
Turnitin and Peer evaluations required; late penalties apply.
How to Succeed
 21 grade points /3 = required average BU GPA of 7

D/A+, D+/A, C-/A-, C/B+, C+/B
 You may retake 111 or 127 in the winter term or retake in the
spring term – but you must meet the requirement by end of
August

PROCEED WITH CAUTION!
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Only 2 repeats allowed in first year
If repeating in winter term – should drop an elective and take in spring
If you want to take in winter term need to register ASAP
 Get help BEFORE you need it!
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Go to weekly SI Sessions
Go to the monthly Success Sessions
Meet with an Academic Advisor, your TA, Prof and/or SI tutor
 Manage your time…
Important Dates
 Lab Registration
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Starts immediately
 Assignments:
 Assessment Deadline – Friday January 16th
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Team Plan and Timeline – Friday January 30th
Pitch – week of February 2nd in labs
Business Model Canvas – Friday February 13th
Required Progress Meeting with TA – before Friday March 6th
New Venture Report – Friday March 13th
New Venture Presentations – weeks of March 16th and 21st in labs
 Midterm Exam
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Saturday February 28th 1:30–4:00pm
Important Dates cont’d
 Success Seminars:
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Mandatory Session
 C+ or lower in BU111 /127– Sunday January 11th at 7pm
Strategies for Success Workshop – Sunday Jan 18th – time TBA
Midterm Success Workshop – Sunday Feb 22nd – time TBA
Finish Strong Workshop – Sunday March 22nd – time TBA
 New Venture:
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BDO Consulting Sessions – Monday March 2nd starting at 5 pm
 Competitions!: NO Opt-out
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PepsiCo Pitch – Friday February 6th
BDO New Venture
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Semi-finals – Friday March 27th
Finals – Saturday March 28th
January
1
2
3
4
5
Lab Reg’n
starts
6
7
8
9
10
11
Mandatory
Success
Session
12
Labs Start
13
14
15
16
Assessment
Deadline
17
18
Strategies
for Success
Workshop
19
20
21
22
23
24
25
26
27
28
29
30
31
Team Plan
and Timeline
DUE
February
1
2
Pitches in
Labs
3
4
5
6
PITCH
COMP’N!
7
8
9
10
11
12
13
Business
Model
Canvas
DUE
14
15
16
17
Reading
Week
18
19
20
21
22
Midterm
Success
Workshop
23
25
26
27
28
MIDTERM
24
March
1
2
BDO
Consulting
3
4
5
BEFORE 6 7
Required
Meeting
with TA
8
9
10
11
12
13
14
New
Venture
Plans DUE
15
16
17
NV
Presentations
18
19
20
21
22
23
24
NV
Presentations
25
26
27
NVC
SEMIS!
28
NVC
FINALS!
29
Finish
Strong
Workshop
30
31
April
1
2
3
Good
Friday –
no classes
4
5
6
Makeup
classes for
Good
Friday
7
8
9
Exams
Start
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
Exams End
30