What We will Discuss Today
• What is Sudden Cardiac Arrest?
• How serious is it?
• Who is at Risk?
• What is the Solution?
• How
can Help You to Save Lives?
What is Sudden Cardiac Arrest
• A potentially fatal heart condition where the heart
suddenly stops due to an abnormal rhythm.
• Survival chances depend on how quickly the help
is provided (>90% in the 1st min. to <5% after 10
mins*).
Survival rate goes down rapidly as time
progresses.
If help is not provided within 10 mins
survival chances decrease below 5%.
* American Heart Association
Rhythm Behind Sudden Cardiac
Arrest
• Upto 95% of Sudden Cardiac
Arrests are caused by an
abnormal heart rhythm known
as ventricular fibrillation (VF).
• The heart stops and the
oxygen supply to the brain
stops. Permanent brain
damage occurs in around 10
mins and death follows.
* American Heart Journal – 2005
** World Health Organization – 2008
How Serious is Sudden Cardiac
Arrest?
Pakistan
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One of the leading causes of death in Pakistan.
More than 80,000 deaths per year*.
That is more than 200 every day.
And 1 every 7 minutes!
Worldwide
• More than 350,000 per year in the US**.
• 140,000 deaths per year in the UK***.
* World Health Organization – 2004 Statistics
** American Heart Association
*** Meditrain, UK
Who is at Risk?
• Family History of Sudden Death.
• Coronary Artery Disease or Heart Failure.
(1 out of 4 middle-aged adult Pakistanis have
cardiac disease, which is 20 million people*)
• Previous Heart Attack.
• Obesity.
• Diabetes (6.9 million Pakistanis effected**).
* American Heart Journal – 2005
** World Health Organization – 2008
THE SOLUTION
Is there a Solution?
Yes, there is…
• The only treatment for Ventricular
Fibrillation is electrical Defibrillation –
shocking the heart into a regular rhythm.
This has to be done within 10 minutes to
be effective.
• Survival rates can be improved from
<5% up to 74% by doing the following:
– Providing Basic Life Support to ensure that
the minimal oxygen supply to the brain
continues.
– Early Defibrillation using a defibrillator, so
that the heart can restart its function.
• Timing is the key.
* American Heart Journal – 2005
** World Health Organization – 2008
Automated External Defibrillator (AED)
Highlights
• Automated External Defibrillators (AEDs) are
designed to be used by trained laypersons where
speed and simplicity count.
• Have to be made available so that it reaches the
victim of Sudden Cardiac Arrest in less than 3-5
minutes for greater chances of survival.
• Trained laypersons have successfully used AEDs
in various public places like offices, airports, malls,
health clubs, etc.
• Data shows that it can dramatically increase
chances of survival following a Sudden Cardiac
Arrest.
AED for the Workplace
• Long active hours spent at workplace.
• Risk of cardiac arrest from industrial accidents.
• OSHA recommends placement of AEDs in
workplaces, factories and other locations as
cardiac arrest can happen due to:
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Heart Attack
Electrocution
Insufficient Oxygen
Work-related Blunt Trauma
United States Department of Labor
Occupational Safety & Health Administration
Preparing you to handle Sudden Cardiac Arrest victims
WHAT WE OFFER
AED PROGRAM
1. Basic Life Support (BLS) Training:
– Certified Training from reputed institutions.
2. Automated External Defibrillator (AED):
– AED device
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Manufactured by: Defibtech, USA
Brand name: Lifeline
FDA Approved, made in the USA.
Defibtech is the fastest growing company in this segment.
Lightest and best-rated AED for ease of use.
2 year device warranty.
AED PROGRAM
3. Service support:
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Replacement pads availability.
Regular update of device software on site.
Device monitoring and service.
Accessories.
AED Local Clients
Some of Defibtech’s International Clients
• More than 50,000 Defibtech Lifeline AEDs
deployed worldwide.
AED Wall Mount Cabinet
Sheraton
Hotel Karachi
Novartis Pharma
“if anyone saved a life it would be as if he saved the life
of the whole mankind"
[Al-Quran 5:32]
THANK YOU