Credentials
prepared by Martina Lewis,
owner of PR agency MMH Polo
Prague, January 2014
CV in Highlights

Martina Lewis has been working as a Marketing & PR consultant for
luxury brands, e.g. Louis Vuitton, Moet&Hennessy, Hublot, Carollinum
Group (Dunhill, Montblanc, Simple Concept Store, Carollinum),
Swarovski, L’Institute Guerlain

She is a founding partner of the first Czech polo club, La Republica
Polo, and organizer of international polo tournament BMW Polo Czech
Open sponsored by BMW, Hublot, Veuve Clicquot, B&O, Nespresso,
J&T Banka, ABS Jet, and more.

Before starting her own PR agency, MMH Polo, in Prague, she spent 3
years in London in the global role of PR&Communication consultant for
Shell and Unilever at Edelman

Over 12 years of experience in communication (PR, advertising, direct
marketing, events) working for global agencies like McCann-Erickson,
Publicis, Young&Rubicam
CV in Highlights

Personnal interests: horse polo, modern arts, ballet

Education: Masters degree in International trade and diplomacy,
University of Economy in Prague

Languages: English, Czech, Russian, French, German

Contact details:
Martina Lewis, tel. 00420 724 009239
e-mail: martina.lewis94@gmail.com
Current clients list

Louis Vuitton

Veuve Clicquot, Dom Pérignon, Moet&Chandon, Ruinart, Krug
Hennessy from LVMH portfolio

L’Institute Guerlain

Swarovski

Calzedonia Group (Calzedonia, Intimissimi and Tezenis)

Cruciani C

L'Institute Guerlain
What can we offer
 Knowledge of the Czech consumer market and lifestyle brands
 Long-term PR experience in fashion segment
 International integrated marketing & communications expertise
 Contacts and experience with top quality suppliers (designers,
photographers, stylists, producers, models, etc.)
 Relationship with key chief-editors and media houses
 Recommendation of suitable partnerships in areas of Fashion,
Art & Design, sports
 Complete range of services including press office, events,
celebrities, and partnerships
Few examples & Case studies
Louis Vuitton
 Responsible for PR and CRM since January 2007
 PR including interviews, product placement,
exclusive photoshootings, celebrities product
placement, corporate PR etc.
 CRM is taking care of client’s database and mailings
 Organizing all LV events for press and clients as well
as partnership in Art and media world
Swarovski
 Responsible for PR since September 2011
 PR including interviews, product placement,
exclusive photoshootings, celebrities product
placement, corporate PR etc.
 Organizing all Swarovski events for press as well as
partnership in Art and media world (Cooperation
Swarovski and Jakub Polanka, Liběna Rochová on
DesignBlok)
BMW Polo Czech Open
Prague Polo Open 2010 followed by BMW Czech Polo Open 2011 and 2012
started the tradition of the only international polo tournament in the Czech
Republic.
On average 500 affluent clients enjoy VIP finals & picnic on the final day.
Media coverage in lifestyle and luxury press and 40min reportage
broadcasted on Czech TV, Sport channel. Media partnership with Mlada
Fronta publishing.
See more details, press releases and photos on www.larepublicapolo.com
BMW Czech Polo Open 2013 is planned for 30.5.-1.6. in Chuchle racing
track with partners BMW, Hublot, Veuve Clicquot, Nespresso and Eden
Island Seychelles.
BMW Polo Czech Open
Examples of projects for Moet Hennessy
Moet & Chandon Golden bottle for charity at
International movie festival Karlovy Vary
KARLOVY VARY MOËT
Dom Pérignon
 Introduction of the brand to the Czech journalists
 Organising press conference for DP Vintage 1998 and
cooperation with Karl Lagerfeld
 Creative consultancy on DP event at Karlovy Vary Film Festival
 Responsibility for media coverage, agreement with charity
organisation and models representing them, identifiing the
auction winners, co-creation of the guest list
 Organising exclusive interviews with DP chef – Bernard Dance
during his visit
Moet&Chandon
 Project „Moet loves fashion“
– Cooperation with luxury boutiques in Parizska street
reinforcing connection of the brand with the world of fashion
– Decoration with their windows with Moet&Chandon by
famous artists and designers before Christmas
– Ensuring medialisation of the event
 Ongoing media relations and exclusive coverage
Calzedonia
(Calzedonia, Intimissimi, Tezenis)
 Responsible for PR in Czech Republic and Slovakia
since June 2013
 PR including interviews, product placement,
exclusive photoshoots, celebrities product placement,
corporate PR etc.
 Organizing all Calzedonia press-related events,
including press days held at the official Calzedonia
showroom
Cruciani C
 Responsible for PR since November 2013
 PR activities including interviews, product placement,
exclusive photoshoots, celebrity product placement,
corporate PR, press trips, etc.
 Responsible for launching the brand on the Czech
market
L'Institute Guerlain
 Responsible for PR since its opening in Prague in
2007
 PR activities including interviews, client events, press
events, product placement, corporate PR, etc.