The Ottawa
Charter
An effective Health
Promotion Frame work
What is the Ottawa Charter?
 Developed
in 1986 as a part of the
“Health For All” strategy in Ottawa,
Canada.
 It forms apart of the new public health
approach and based on the social model
of health.
 Aims to influence how new programs and
planned and delivered through clear
definitions, actions and positive
involvement.
Ottawa Charters Main Points
Health results from:
Health results from:
Health Promotion:
Health Promotion
is: perquisites for
The
health:
The perquisites for
health are:
Advocates:
Advocates:
The interaction of many social determinants
The process of enabling people to increase
control over and improve their health
Peace, shelter, food, education, income, stable
ecosystem, sustainable resources, social justice,
equity
Good health is a major resource for social,
economic and personal development and an
important dimension of quality of life.
Enables:
Enables:
Focuses on equity in health. Sharing
opportunities and resources will allow all to
achieve their fullest health potential.
Mediate:
Mediate:
Involve all people in health promotion and
health care, across all areas of health. Mediate
for the pursuit or health.
Five Action Areas
Building Healthy Public Policy
Create Supportive Environments
Strengthen Community Action
Develop Personal Skills
Reorient Health Services
Building Healthy Public Policy
What does it mean?
Ensuring decisions made at all levels of
government/organisations that world towards health
improvement.
What is the aim?
Aims to put health on the agenda for policy makers and to
ensure legislation/policies have the health of the population
in mind.
What does it involve?
Identifying the influence policy has on health and from this
influencing/lobbying for change.
Who is responsible?
Governments, public bodies, unions, NGO’s, lobby groups.
Creating Supportive Environments
What does it mean?
Making the places people live, work and play a major
source of good health.
What is the aim?
Aims are to take care of each other, our communities and
our environments. This will assist to provide the support
necessary to increase the ease of health enhancing decision
making.
What does it involve?
It involves support networks and community services. Eg
emotional or financial support and specialised programs.
Who is responsible?
This is a global responsibility that needs to be undertaken by
governments, communities, employers, unions and families.
Strengthen Community Action
What does it mean?
Providing communities the power to identify their own health
priorities and take action in collaboration with other agencies.
What is the aim?
Aims for communities to establish “ownership” of the health
issues specific to their population/ area.
What does it involve?
Empowering communities by providing information, allowing
for lobby groups providing communication to express
concerns with all levels of government, learning tools and
access to funding.
Who is responsible?
Community and local agencies including schools, levels of
government, groups/clubs and planning bodies.
Developing Personal Skills
What does it mean?
Supporting the personal and social development of the
individual.
What is the aim?
Aims are to educate, provide health information and
improve decision making, communication and life skills.
What does it involve?
Modifying personal behaviour to enable people to learn
health protecting and enhancing skills such as assertiveness,
literacy, language
Who is responsible?
Facilitated in Schools, home, work and community through
educational, professional, commercial and voluntary bodies.
Reorienting Health Services
What does it mean?
Adjusting the direction of health promotion approaches from
traditional ‘curative’ approaches to a more ‘preventative’
What is the aim?
Aim is to establish a ore holistic attitude of health
professionals. To look at the wellbeing of the whole person.
What does it involve?
Identifying the range of health services in an area, improving
the access to such services and moving towards a
preventative approach. Eg lifestyle prescriptions
Who is responsible?
Individuals, community groups, health professionals, health
services and governments.
Strategies within the Action Areas
Building
Building
Healthy
Healthy Public
Public
Policy
Policy
•
•
•
•
Random breath testing
Licensing points systems
Legislation on Blood alcohol levels while driving
Labelling on food packaging
Creating
Supportive
Supportive
Environments
Environments
•
•
•
•
40kph school zones
Local traffic speed regulations
Laws limiting number of passengers for P plate drivers
Provision of counsellors in schools
Strengthen
Community
Community
Action
Action
•
•
•
•
Lollipop people on community school crossings
Stop, Revive, Survive campaign
Active After School Communities
NSW Live Life Well Community Program
Developing
Developing
Personal
Personal Skills
Skills
•
•
•
New P-Plate laws ( logged hours,  probation period)
Road safety campaigns
Education programs within a school setting
•
•
•
First aid training
Health professionals working within a school
NSW Healthy School Canteen Strategy
Reorienting
Reorienting
Health
Health
Services
Services