Presented To Shreejana Wagle Assistant Professor School of Health and Allied Sciences POKHARA UNIVERSITY Presented by: Bikram Singh Dhami BPH 5th Semester Outline of Presentation • Health promotion • Introduction of Ottawa Charter • Strategies • Action Areas • Call for International Action • Health Promotion Emblem Health Promotion • Health promotion is the process of enabling people to increase control over, and to improve, their Health. To reach a state of complete Physical, Mental and Social well-being. • It is a positive concept emphasizing personal, social, political and institutional resources, as well as Physical Capacities. WHO (1990), health promotion glossary Physical Social Healthy Person Mental OTTAWA CHARTER 21st November, 1986 OTTAWA, CANADA Introduction • First international conference on Health Promotion • This conference was Primarily a response to growing expectations for a new Public Health Movement around the World. • Discussion focused on the needs of the developing countries, but took into account similar concerns in all other regions. OTTAWA CHARTER The conference took place after the Alma Ata Conference on Primary Health Care held on 1978. Furthermore, it was backed up by other international conferences on health promotion held in different parts of the world like Adelaide, Sundsvall, Jakarta, Mexico, Bangkok and Nairobi. 3 Strategies 5 Action Areas Advocacy Mediate Enable Advocacy • Good health is a major resource for social, economic and personal development and an important dimension of quality of life. • Political, economic, social, cultural, environmental, behavioural and biological factors can all favour health or be harmful to it. • Health promotion action aims at making these conditions favourable through advocacy for health. Enable • Health promotion focuses on achieving equity in health. • Health promotion action aims at reducing differences in current health status and ensuring equal opportunities and resources to enable all people to achieve their fullest health potential. Enable This includes A secure foundation in a supportive environment, Access to information, Life skills and opportunities for making healthy choices. • People cannot achieve their fullest health potential unless they are able to take control of those things which determine their health. Mediate • Health promotion demands coordinated action by all concerned: by governments, by health and other social and economic sectors, by nongovernmental and voluntary organization, by local authorities, by industry and by the media. • Professional and social groups and health personnel have a major responsibility to mediate between differing interests in society for health. 5 Action Areas Building Healthy Public Policy Create supportive Environment Strengthening community Actions Develop Personal Skills Reorienting Health System Building Healthy Public Policy Health promotion goes beyond health care. It puts health on agenda of policy makers in all sectors and all level, directing them to be aware of health consequences of their decision and to accept their responsibility for health. Identifying the impact of policies on health Influencing policy Deciding where to spend the money Create Supportive Environment Systematic assessment of the health impact is essential and must be followed by action to ensure positive benefit to the health of the public Identifying personal support networks and community services. Identifying sociocultural, Physical, political and economic influences on health. Strengthening Community Actions Setting health priorities Making decisions collaboratively Planning health promoting strategies Identifying and effectively using resources Implementing and evaluating strategies Develop personal skills Focuses on health promotion that supports personal and social development of the individuals. It endeavors to empower the individual, increasing the option available to people, and this allows them to exercise more control over their health and their environments. Modifying personal behavior Gaining access to information and support Reorient the Health Services The role of the health sector must move increasingly in a health promotion direction, beyond its responsibility for providing clinical and curative services. Health services need to embrace an expanded mandate which is sensitive and respects cultural needs. Reorienting health services also requires stronger attention to health research as well as changes in professional education and training. Call for international Actions • The Conference calls on the World Health Organization and other international organizations to advocate the promotion of health in all appropriate forums and to support countries in setting up strategies and programmes for health promotion. Health Promotion Emblem References • WHO global health Promotion conference cited on 17th Dec, 2019:https://www.who.int/healthpromotion/conferences/previous/ottawa/en/ • https://www.publichealthnotes.com/ottawa-charter/ • https://www.slideshare.net/kavitayadav165/ottawa-charter-and-jakarta-declaration
