Type 1: The Reformer
 Also known as the judge, perfectionist, organized one.
 Strong morals, principles and wants to improve things
 Orderly, idealistic, inflexible, critical, high functioning
 Fear of being corrupt and defective
 Desires to be good, have integrity, strive for ideal
 Hillary Clinton, Margaret Thatcher, Al Gore Mr. Spock
 They need to learn to relax, let go of responsibility, and let
wisdom be their guide, not rightness.
 Careers: Teachers, Politicians, Religious work, Advocates
 Thoughts: “I should have checked the figures once more.”
Type 2: The Helper
 Also known as the giver, cheerleader, or supporter
 Empathetic, unselfish, people pleasers, intrusive, giving,
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possessive, warm hearted, serves others
Fears being unworthy, unloved, or unwanted
Desires unconditional love form others
Alan Alda, Jewish/Italian mother stereotype, M. Teresa
Needs to put their own needs first before others, make time
to be alone, don’t suppress your own needs
Careers: Counselors, Health Care, Social work, Service
Thoughts: “How can I get him to like me”
Type 3: The Achiever
 Also known as the motivator, performer, instant expert
 Success oriented, confident, charming, ambitious,
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competitive, worried about image and approval.
Fears being worthless and rejected
Desires to be valuable, accepted, and desired
Bill Clinton, Arnold Schwarzenegger, Tony Robbins
Get your approval from yourself, not others, allow down
time and get in touch with your feelings
Careers: Sales, Acting, Teaching, Business, Law, Politics
Thoughts: “He did a good job, but I can do it better.
Type 4: The Artist
 Also known as the romantic, individualist, elitist
 Introspective, self-aware, sensitive, creative, moody
 Vulnerable, self-pity, reserved, self-conscious, inspired
 Fears they have no identity or personal importance
 Desires to find themselves and discover their purpose
 Prince, Bono, Johnny Depp, Bob Dylan, Yoko Ono
 Needs to focus on present instead of what’s missing
 Careers: Music, Art, Writing, Dancing, Design, Model
 Thoughts: “No one understands me” “I want to create
something meaningful, deep, and unique!”
Type 5: The Thinker
 Also known as the observer, analyst, philosopher, sage
 The perceptive, cerebral type. Insightful, cynical,
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innovative, detached, intense,, obsessed, complex
Fears being helpless, useless, and incapable
Desires to be competent, capable, and have something to
contribute
John Lennon, Albert Einstein, Bill Gates, Kurt Cobain
Needs to develop compassion, get out of your head and
into your heart, share feelings and let yourself be seen.
Careers: Science, technical fields, inventors, artists, R & D,
Thoughts: “How can I get out of the meeting, reunion, etc.
Type 6: The Loyalist
 Also known as the skeptic, devil’s advocate, trooper
 Secure-oriented, reliable, hard-working, responsible,
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defensive, anxious, indecisive, rebellious, friendly
Fears being unable to survive and having no support
Desires to find security and support to belong
Jay Leno, Princess Diana, Tom Hanks, Meg Ryan
Don’t give approval/power to others and become your own
authority and identity, trust your gut.
Careers: Teaching, auditing, planning departments
Thoughts: “Am I ready for every emergency?” “What are
they thinking?” “Do I fit in?” “Was I talking too much?”
Type 7: The Enthusiast
 Also known as the sensualist, entertainer, optimist
 The busy, productive type. Extroverted, spontaneous, playful,
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high-spirited, over-extended, scattered
Fears being deprived of freedom, happiness, pleasure
Desires to be happy, fulfilled, and have needs met
Robin Williams, Jim Carrey, Cameron Diaz, John Kennedy, Beth
Midler, Howard Stern, Mozart
Needs to focus on giving not getting, be present and smell the
flowers, do and complete one thing at a time
Careers: Needs variety, show business, public relations,
advertising, travel, nursing, health fitness centers
Thoughts: “I’ll go-go-go as long as my body will take me!”
“I can’t begin to count the fun things I want to do!!
The Challenger
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Also known as the boss, general, confronter
The powerful, aggressive type. Self-confident, heroic,
Decisive, straight-talking, confrontational, ruthless
Fears being harmed or controlled by others
Desires control of one’s environment, life, and destiny
Martin Luther King, Donald Trump, Barbara Walters, Don
Vito Corleone, Roseanne Barr, FDR
 Notice tendency to blame others and see how you bring
enemies into your life, trust people can be loyal
 Careers: Entrepreneur, CEO’s, administration, military
 Thoughts: “Why doesn’t she stand on her own two feet?”
“I’ll show him who’s really in charge”
The Peacemaker
 Also known as a mediator, negotiator, conflict avoider
 Easy going, accepting, trusting, complacent, stubborn,
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avoidant, too willing to accept the peace and go along
Fears having conflict and losing their peace of mind
Desires inner stability/harmony in their environment
Janet Jackson, Whoopi Goldberg, Ronald Reagan
Learn to confront conflict instead of avoiding them, don’t
agree when you disagree, express gut feelings
Careers: Diplomat, mediator, arbitrator, military
Thoughts: “I’ll agree with whatever he says but I’ll do what I
want” “My taxes are due tomorrow, I still have time.”