Awareness and Information
Outreach for HCFC Phase out
Nujpanit Narkpitaks (Jom)
UNEP
The importance of Information, Education
and Communication (IEC) Activities

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IEC = Awareness, Knowledge, Actions
IEC is one of the vital and essential
elements of the Montreal Protocol which
leads to the success of ODS phase out
UNEP’s Global Communication Strategy

IEC activities targeted at end-user,
industry and general consumers helped
in the faster adoption of non-ODS
technologies.
Some of Sri Lanka’s IEC activities
in the past

24 awareness creation programmes
were conducted for school children,
teachers, government officers and
health sector officials.

International Ozone Day
Celebration
Children activities such as Ozone
quiz, oratory and painting
competition

Some of Sri Lanka’s IEC activities
in the past
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Publishing booklet on Vienna Convention
and Montreal Protocol
A discussion on TV by Director NOU,
about the International Ozone day and
the 25th anniversary of Vienna
convention
Commemorative stamp for the 25th
Anniversary of the Vienna Convention in
collaboration with the Ministry of Post and
Communication
A CD presentation for the educational
programme on protection of the ozone
layer was produced.
Lessons and experience
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Most of IEC activities were carried out during
the Ozone Day Celebration
The majority of the activities targeted school
students and youth
No long term and specific message(s) have
been set for each stakeholder
The successful and timely phase-out of CFCs
and Halons would not have been possible
without IEC activities in the past
Communication Strategy for HPMP

The Communication Strategy for HCFC
phase-out as part of HCFC Phase-out
Management Plan (HPMP) is built upon
the awareness activities which had been
carried out in Sri Lanka in the past.
Key Elements

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More structured
Long-term plan
Provide more specific message(s)
to target audiences
Use more new media i.e. the
internet for outreach purposes
Synchronize with other HPMP
components
Include evaluation tool i.e. survey
Key Target Audiences
Figure 1
Audience segmentati
HPMP Communicatio
The communication strategy primary
target audience:
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Importers, dealers, large-scale users
of HCFC, service technicians and
industry associations
Government officials and offices
outside the NOU unit
The stakeholders who will also be engaged
in the communication strategy

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The secondary target audience
Those who can help multiply the HCFC
phase-out messages such as journalists,
scientists, NGOs and consumer groups.
Proposed Activities
1.
Conducting Knowledge, Attitude and Practices
(KAP) surveys of primary target group
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To understand information habits and sources of
primary target groups, commission a study on their
knowledge, attitude and practices (KAP). Findings
will help customize information materials and
activities to better suit their needs, and also assist in
later evaluation of impacts of IEC activities.
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Survey results will also be beneficial for planning and
conducting other HPMP components activities
Proposed Activities
2. Commissioning Media Consultant
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To initiate the planning and the
implementation of the proposed activities
To be the focal point and coordinator of any
awareness-related activities related to HCFC
phase out
To make sure that the IEC activities are
synchronized with activities under other
components
Proposed Activities
3. Organizing workshops for Industry
Associations
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Partner with industry groups to organize workshop
series to update knowledge of HCFC importers,
dealers, vendors of HCFCs and relevant
government offices on HCFC phase out.
Supplement the technician training curricula and
workshops
Help strengthen the Industry Associations and the
cooperation among the technicians and the
industry
Proposed Activities
4. Production and distribution of awareness
materials (in print, in video and/ or on web)
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Print: simple, easily accessible information pack that explains HCFC phase-
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Video: Sector-specific short (5 – 10 min) films covering RAC, Refrigerator
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Web: A section on NOU website dedicated to HCFC phase-out, and
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Could be utilized as additional materials in various workshops organized
under other HPMP components
out, its dual benefits and technical steps needed to sustain phase out.
and Foam sectors. Including dubbing of existing training films, i.e., detecting
illegal ODS cross border trade etc.
content manage it as authoritative online place for industry and public.
Add all print and video materials also to this website.
Proposed Activities
5. NOU participation in trade and industry
events
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NOU participation (speaking, exhibitions) at
relevant trade/industry events in engineering,
construction, architecture, chemicals and
shipping etc to promote HCFC phase out
initiative/ the use of HCFC phase out products.
-
Technicians who have already been trained
could also be speaking at the event
Budget Allocations
Proposed Activities
International Ozone Day Celebrations
(under Institutional Strengthening)
- Targeting/ engaging the industry

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Partner with industry associations,
consumer groups etc in organizing IEC
activities
Partnership
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It is encouraged for the NOU to also start the
partnership with various stakeholders, especially
the industry to maximize and extend the scope
of IEC activities in raising awareness on HCFC
phase out issues.
Partnership with message multipliers, especially
media will also help outreach IEC strategy to the
public. They should be invited to be engaged in
IEC activities to promote HCFC phase out
UNEP’s support in IEC strategy
Provide updated information on
HCFC-related issues

- UNEP DTIE OzonAction HCFC Help Centre
http://www.unep.fr/ozonaction/topics/hcfc.asp
- UNEP DTIE OzonAction newsletters
- UNEP DTIE OzonAction publications, including: HCFC
Policy and Legislative OptionsHCFC Policy and Legislative
Options, Guidance on the Process for Selecting
Alternatives to HCFCs in Foams, Alternatives to HCFCs in
the Refrigeration and Air Conditioning Sector, Manual for
Refrigeration Servicing Technicians etc.
UNEP’s support in IEC strategy
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Promote IEC activities which have been/
will be conducted in Sri Lanka through
various platforms, including UNEP DTIE
OzonAction website, Facebook, Twitter,
OzoNews etc.
Provide awareness materials such as
posters, publications, videos to be used
as part of IEC activities. They could also
be translated into local languages.
Nujpanit Narkpitaks (Ms)
(Jom)
Responsible for Regional Awareness Activities
UNEP Regional Office for Asia and the Pacific
2nd Floor, UN Building, Ratchadamnern Avenue
Bangkok 10020, Thailand
TEL: +66 2 288 2125
FAX: +66 2 288 3041
Email: nujpanit.narkpitaks@unep.org