no strings badminton
Ed Reeves, BADMINTON England
Regional Officer
Content
• What is no strings badminton
• Drivers , barriers and challenges
• What is needed to run a session
• Costs and resources
• Current participation
What is no strings
badminton?
no strings badminton ... bridging that imaginary
‘gap’
getting on court with
friends for a gossip and a
laugh
signing up to the no
strings social circle
no strings badminton
extremely sociable, pay& play sessions, semi-structured, fun &
frolics , informal
Casual badminton
Find a partner, book a court,
NO STRINGS … no hefty membership fees
contracts
or lengthy
highly accessible…
Club Badminton
Fees, coached, leagues,
competitive, structured…
Introduction to Badminton / The Casual Player
mmm, feel the benefits of a no strings
badminton session…
Casual
Easy
Pay & Play
Key features
Coordinated
Any age
Fun
Social
Any ability
brand values...(F words we like)
fun
fitness
friends
our target customer groups…
Women
25-45
Men
25-45
not exclusive
Students
Drivers and barriers
even customers have wants and needs you
know…
• Fitness
key
drivers
barriers
• Image
• Socialising
• Fun
• Weight loss
• Variation
• Time
• Childcare
• Cost
• Someone to play
• Intimidation
• Equipment
• Never played before
Challenges
• Facility ownership if they have not purchased
the Franchise
• Awareness/Promotion of the sessions
• Finding the right Coordinator
What is needed to run
a session?
The basics…
• No strings badminton franchise purchased
• No strings coordinator appointed
• Courts and Rackets (we supply the shuttles)
Engaged partners….
• Leisure Centres
• Local Authority, SDO – Play Officers
• School Sports Partnership
• County Sports Partnership
• County Badminton Association
• Local Clubs
Costs and resources
Costs
• 1 Franchise - £400 per annum, 2-3 Franchises£300 each, 4+ Franchises-£200 each
• Higher and Further Education – flat rate of
£200 each
• Franchise cost split into quarters - £100 per
quarter
• License to run 1 on-peak session and 1 offpeak session per week (on-peak from 5.009.00pm weekdays, off-peak all other times)
Resources
•
•
•
•
•
•
•
500 x A5 Flyers,
25 x A3 posters
16 x tubes of shuttles
2x Coordinator Shirts
External Flexi banner
Resource CD’s
Coordinator
Current participation
Currently 535,000 adults play badminton once a
week in England.
Close to 1 million place once a month
No strings badminton is the flagship programme to
reach the target of 605,000 adults playing once a
week by 2013
More locally…
• Average attendance of 16 Adult Participants
per session
• Contributing to new adult participants target
for our Community Badminton Networks
• Over 70% retention
and, so to summarise...
20,000 more
adults playing
by 2013
fun
fitness
Alternative
exit route
nationally
friends
brand values
Break down
barriers to
participation
programme targets
no strings badminton
pay & play
target markets
membership
Challenges
Ownership
Women
25-45
Students
men 25-45
Coordinator
Awareness
Thank you and any
questions?