E PUBLISHING MODELS
TA: Hend AlHedaithy
Types of E Publishing Models
1.
2.
3.
4.
Commercial e publishing
Print-on-demand (POD)
Subsidy e publishing
Self publishing.
1) Commercial e publishers:
• Commercial e publishers choose to publish
books that are most likely to be sold – a good
mix of quality and subject matter is what they
look for and rejection rates are pretty high.
• While their websites serve as effective
storefronts, they also sell through other online
bookstores like Amazon.com etc.
2)print-on-demand (POD)
• Another interesting model is the “print-ondemand” (POD) model, which is a mix of
electronic and print publishing. The book is held
by the publisher in electronic form and is
printed out in the hard copy form only on order.
3) Subsidy Publishers:
• Subsidy e publishers differ from commercial
publishers in several ways. For one, they accept
most manuscripts and publish them on an “as is”
basis. These are not edited or proofread or even
formatted.
• They have a virtual rate card for add-on charges
for these services, should the author opt for it.
Everything, from adding images or graphics to
copyright registration, is offered at add-on rates.
4) Self publishers:
• These are authors who choose to publish their e
book on their own and in the bargain earn
hundred percent revenues and keep all
publishing rights. The main idea is to avoid the
publishing, marketing, licensing costs and keep
complete control over the design, price and
marketing strategy.
2D Barcodes and Mobile Tagging
What is barcode?
• A barcode is an optical machinereadable representation of data
relating to the object to which it is
attached. Originally barcodes
systematically represented data
by varying the widths and
spacings of parallel lines, and may
be referred to as linear or onedimensional (1D).
What is barcode?
• Barcodes were not commercially successful until
they were used to automate supermarket
checkout systems, a task for which they have
become almost universal.
• Their use has spread to many other tasks that
are generically referred to as automatic
identification and data capture (AIDC).
2D Barcode
• Later, barcodes evolved into rectangles, dots, hexagons
and other geometric patterns in two dimensions (2D).
Although 2D systems use a variety of symbols, they are
generally referred to as barcodes as well.
Barcode Reader
• Barcodes originally were scanned by
special optical scanners called
barcode readers.
• Barcode reader is an electronic
device for reading printed barcodes.
It consists of a light source, a lens
and a light sensor translating optical
impulses into electrical ones.
Additionally, nearly all barcode
readers contain decoder circuitry
analyzing the barcode's image data
provided by the sensor and sending
the barcode's content to the
scanner's output port.
Barcode Reader
• later, scanners and
interpretive software
became available on
devices including
desktop printers and
smartphones.
Barcode Use
• Barcodes have become a ubiquitous element of
modern civilization, as evidenced by their
enthusiastic adoption by stores around the
world. Almost every item from a grocery store,
department store, and mass merchandiser has a
barcode on it.
• This helps track items and also reduces
instances of shoplifting involving price tag
swapping.
Barcode Use
• They are widely used in the healthcare and hospital
settings, ranging from patient identification (to
access patient data, including medical history, drug
allergies, etc.) to creating SOAP Notes.
• They can also be used to keep track of objects and
people; they are used to keep track of rental cars,
airline luggage, registered mail, express mail and
parcels. Barcoded tickets allow the holder to enter
sports arenas, cinemas, theatres, fairgrounds, and
transportation, and are used to record the arrival
and departure of vehicles from rental facilities, etc.
Barcode Use
• Some 2D barcodes embed a hyperlink to a web
page. A capable cellphone might be used to read
the pattern and browse the linked website.