“To make humanity, healthy, happy, and strong one refrigerator at a time, by providing quality fruit, plant, and non-dairy beverages to the world.” Investor Presentation Presented by Trendolyn Hopkins, Chief Brand Advocate Company Overview • Fresh Start's flagship product Banana Wave Banana milk is currently ready for production and distribution • Fresh Start's business plan is completed, reviewed quarterly and ready for implementation • Fresh Start beverage company was incorporated in Palm Beach, Florida on March 19, 2013 • 8 employees The FSBC Team CEO/CBO - H.E. Neter Kush Ben Alkebulan, 2yrs in beverage industry, A.A.S in bus adm finishing his b.s. degree in marketing COO – Juan Brown, 2yr in beverage industry, finishing his B.S. in finance CTO– Michael Baptiste, 7yrs in social media industry, finishing his B.S. in bus adm CBA – Trendolyn Hopkins, 2yrs in beverage industry finishing her B.S. in public relations CCO – Chukwudi Udeh, 3yrs in audio & video production CLO – Derek Washington, 30yrs in transportation President – Claudette Patron, 2yrs in bev industry Board of Directors Patrick Williams, Louisiana state rep, Beverly Cooper, Executive in finance, marketing and sales, Paul a. Toliver, Transportation and Technology executive Keith Rhodes, Business Development, 30yrs restaurant industry Advisors Board Tina Nelson, VP of Sunopta Food & Grains, inc. Paul Pizzo, Pres of PDF Foods, Inc Melissa Mcdill, Pres and Creative Director of Mcdill & Associates Eric Fears, Ceo of Victory Water Product/Offering • Banana wave banana milk is an all natural non dairy beverage made from four superfoods (bananas, oats, flaxseed, & sunflower seeds), gluten free, lactose free, kosher, vegetartian, & vegan • Banana Wave banana milk contains heart healthy ingredients, sufficient protein and fiber, and more potassium than most alternative milk beverages • Banana milk is a natural energy booster, which sustains the body longer than caffeine or a sugary snack. • Banana milk contains oats which help to lower cholesterol which in turn can help to create a healthier heart. • Banana milk is a beverage that contains flaxseed, which can aid in studying, working, and helping you remain focused • Banana milk also contains non GMO soy beans which give you natural amino acids which are essential protein building blocks for the body • Banana milk is rich in Omega-3 (DHA) fatty acids which have been shown to have heart-healthy effects. Banana milk is lactose, gluten and dairy free. Banana wave will come in 4 varieties: vanilla, chocolate, lite, & organic shelf life: 12 months Ancient african recipe: alkebulan created banana milk from recipes pass down from his african ancestors We have conducted banana wave sampling test in & around south florida & our survey's resulted in 95% positive feedback rating Bananas alone are a $4bn a year industry by itself • • • • • • Intellectual Property • The product name banana wave is trademarked • Banana milk recipe is kept as a trade secret • We are in the process of trademarking other banana milk names Market Opportunity Target market Health conscious consumers, hispanics, asians, african americans Bananas Hispanic and asian households 120,847,000m Ages 35-44 with children Hispanics spend 41% more than the average on banans Asians 29% more than the average on bananas Dairy milk Hispanic and asian households Ages 35-74 with children Asians and hispanics spend 13 to 22% more on dairy milk Non-dairy milk Non-hispanic whites married w/children ages 35-74 Non-hispanic whites spend 8-27% more on non-dairy milk They outspend average by 13% Non-dairy milk industry is a $1.5 billion dollar opportunity its annual growth rate is 5.6% Our potential growth markets for expansion are china, india, and africa – they will be largest population of milk drinkers (dairy & non-dairy) in the world Marketing Strategy • Fresh start's business model is business to business (b2b) • We will market banana wave viaTradeshows, expos, telemarketing, in-store demos, industry magazines, social media, direct sales, sponsoring sporting events (soccer 3.5bn fans, cricket 2.5bn, field hockey 2bn, tennis 1bn) • Fresh start will use local distributors and brokers to enter the commercial market recommended by our co-packer sunopta, our goal is to roll-out banana wave nationally by June 2015 and internationally by June 2017 • We will focus on public schools (palm beach, broward, & miami-dade) universities (fau, u. of miami, nova and hbcu's) military, governments and grocery retailer such wholefoods, costco, winn dixie, publix, and krogers • Lactose intolerance and health conscious consumers such as 90% asian americans (15.5m), 74% native american (30.2m), 70% african-americans (35.2m), 53% of hispanic americans (27m), 15% of european americans (36.5m) Competitive Advantage • 1st Women & Minority owned company to make milk from bananas and take on the mission of fighting childhood hunger around the world • 1st to market to combine 4 superfoods in one greate tasting beverage • Banana milk helps people stay full longer, banana milk contains suffiecient protien and fiber, is heart healthy, and more potassium than other alternative milks • Banana are the number 1# selling fruit in the world (Walmart) Competition • Our direct competitors are silk pure coconut milk, so delicious coconut milk, rice dream, living harvest hemp milk, flax usa flaxmilk • Our indirect competitors are silk soymilk, silk almondmilk, and almond breeze • Our other start-up competitor is suzies quinoamilk • Banana wave contains 7 times more potassium than coconut milk • Banana wave contains 5 times more protein than rice milk • Banana wave contains 2 times more fiber than flaxmilk • Our health consumers are willing to pay a premium for superfood beverages a and 8oz banana wave will retail for $2.69-$2.89 32oz banana wave will retail for $3.99-$4.29 in line with other alternative such as hempmilk, quinoamilk and ricemilk. Threats & Weaknesses • Consumers equate healthy with boring and tasteless • Most people are familiar with the yummy taste of bananas • Grocers charge entry slotting fees for shelf space • We will solve this issue by working with the produce dept which normally has no slotting fees we will create banana wave displays that showcases our product next to the bananas • This business is capital intensive so we must have sufficient operating capital to survive to build a sustainable business we learned that we must export containers immediately to acquire capital and brand our product domestically, we will form strategic alliances with the First lady Michelle Obama's Let's Move initiative for children and public schools • We will also form strategic alliances with the American Heart Association and the American cancer society • We realize that we do not have the long-term experience in the beverage industry so we must work closely with our manufacturer and beverage recruiters to find and attract the best talent. Also we will enroll in bevnet magazines beverage school to continue to learn the industry ins & outs. Financials Funding Request • Amount raised and invested $50,000+ • Number of shares authorized: 20 million which equals 100% • Price per share: $1.00 or less • 25 current investors and women/minorities own 51% of the company • Amount to be raised $750K • Future funding rounds $2m • Total amount to be raised $2.75m in exchange for 30% equity • Valuation is $20m USE OF PROCEEDS Start-up cost & investment ($2.75 million) Phase One (round 1) Formulation $15,000 Legal/insurance $15,000 Packaging and marketing plan $44,500 Sample inventory $107,100 Shipping/transportation $22,400 Food broker fees $ 10,000 Slotting fees $50,000 Rent $12,000 Computer/office/printing supplies $8,000 Bevnet beverage school $1000 Misc (reimbursement ips, llc) $20,000 Phase Two (round 1) Start-up inventory $150,000 Payroll $300,000 for 8 employees Total start-up expenses $750,000 Phase Three (round 2) Full scale nationwide sales & distribution $2,000,000 Upcoming milestones After 2yr of blood, sweat, tears our first banana wave samples were born Design for packaging will be finished in april We will be showcasing banana wave at so. Florida farmers market\ Potential large orders from china and middle east buyers Meeting with pdf foods, and wholesfoods in april Meeting with winn dixie purchasing agents in may EXIT STRATEGY • Acquisition: PepsiCo, Dean Foods, Coca-Cola's (Venturing and Emerging Brands Unit a recent example is Honest Tea being acquired by Coca-Cola. • Sell Outright: Foreign food companies such China Dairy Agri Co-ops. A recent example is Cyto Sport (Muscle Milk) which selling there company for upwards of $500 million. • Merger/Licensing: Merge or license our products with our manufacturer SunOpta, Inc.