CONNECTING THE RIGHT PRODUCT
TO THE RIGHT CONSUMER
AT THE RIGHT TIME
2014 Overview
American Urban Radio Networks (“AURN”) is the only African American owned network
radio company in the United States. Privately held for 40 years, we are the largest network
reaching Urban America. AURN reaches an estimated 20 million listeners each week.
Through four RADAR-measured networks and one marketing division, AURN reaches
more African Americans than any other medium in America and produces more urban
programming than all other broadcasting companies combined. AURN broadcasts news,
entertainment, sports and informational programming to more than 300 radio stations
nationwide. AURN's SPM Urban Network, specializes in the creation, implementation, and
execution of national promotions and fully integrated marketing programs. We also have a
partnership with the Sheridan Gospel Network (SGN) which enables us to integrate
Marketing ideas across a 24-hour syndicated inspirational programming network.
We are the only African American broadcaster with a bureau in the White House. AURN
has offices in New York, Pittsburgh, Atlanta, Chicago, Detroit, Los Angeles and
Washington, D.C.
The American Urban Pinnacle Network is a limited inventory premium network
airing Monday – Friday 6A-7P. The American Urban Pinnacle Network is virtually
the #1 ranked radio network reaching African Americans across all demos.
The American Urban Pinnacle Network consists of over 149 stations airing on
various formats ranging from Urban Mainstream, AC, Oldies, News & Inspirational.
The Pinnacle Network airs on top ranked urban stations such as:
WBLS-FM, New York
WQHT-FM, New York
KDAY-FM, Los Angeles
WVAV-FM, Chicago
WDAS-FM, Philadelphia
KBLX-FM, San Francisco
WHUR-FM, Washington, DC
WALR-FM, Atlanta
WMXD-FM, Detroit
KRNB-FM, Dallas
KPRS-FM, Kansas City
KMJM-FM, St. Louis
The American Urban Pinnacle Network provides over eighty-two percent African
American coverage and more than sixty-two percent general market.
Audience Demographics
The American Urban Pinnacle Network is ranked #1 by RADAR in reaching the
African American Consumers across top purchased national demographics.
Pinnacle’s overall ranking out of all RADAR Rated Networks
Monday – Friday, 6A-7PM
#1 Adults 25-54
5.1
#1 Adults 18-49
4.6
#1 Adults 18-34
3.8
#1 Women 25-54
5.2
#1 Women 18-49
4.7
#1 Woman 18-34
3.9
#1 Men 25-54
4.9
#1 Men 18-49
4.4
#1 Men 18-34
3.7
Source: Nielsen 2014 Network Radio Ranking RADAR 120 African American
The American Urban Elite Plus Network is a five minute weekly network which airs
Monday – Friday 6A-8P.
The American Urban Elite Plus Network is the # 2 RADAR rated network reaching
the African-American audience.
The American Urban Elite Plus Network consists of over 191 stations airing on
various formats ranging from Urban Mainstream, Urban AC, News & Inspirational.
Elite airs on top ranked Urban stations such as:
WBLS-FM, New York
KDAY-FM, Los Angeles
WJKS-FM, Philadelphia
WVAZ-FM, Chicago
KKDA-FM, Dallas
KMJM-FM, St. Louis
KLCA-FM, Sacramento
WJLB-FM, Detroit
WPYO-FM, Orlando
The American Urban Elite Plus Network provides over eighty percent
African-American coverage and sixty-seven percent general market.
The American Urban Renaissance Network is a full-service Monday–Sunday
6A-12M RADAR-rated network.
The American Urban Renaissance Network consists of over 110 stations with
formats ranging from Urban AC, Mainstream, Oldies, News & Inspirational.
The American Urban Renaissance Network delivers over 11 million listeners
weekly through News, Sports, Information, and Lifestyle programming designed to
meet the needs of the African American community.
The American Urban Renaissance Network provides sixty-five percent
African-American coverage and over fifty percent general market
coverage.
The STRZ Weekend Entertainment Network, airing Saturday and Sunday from
6A-12A, was the first RADAR rated entertainment network targeting to the African
American market.
The STRZ Weekend Entertainment Network consists of over 230 stations with
formats ranging from Urban AC, Mainstream, Oldies, News and Inspirational.
This Network delivers over five million listeners weekly.
The STRZ Weekend Entertainment Network provides eighty percent African
American coverage and over seventy percent general market.
Monday - Friday
3:00PM – 7:00PM (ET)
The Doug Banks Radio Show (DBRS) is an Urban AC afternoon drive-time show driven
to entertain. Music is at the forefront and well-defined talk is key to Banks’ product.
Under the blanket of Adult Conversation, powerhouse personalities Doug Banks, DeDe
McGuire, and George Willborn hit the airwaves with a variety of topics relevant to the
25-54 demographic. DeDe’s voice of the independent woman coupled with the
chauvinistic, bad-boy style of George Willborn pushes the envelope on everything from
romance to finance. With proven experience and ratings, The Doug Banks Radio Show
brings more music, more fun and more entertainment than any program in the
industry.
Doug is the radio veteran initiating the topic of the day looking for audience response;
DeDe is the voice of the independent woman not shy about expressing her opinion; and
George is the comedic stress reliever giving a colorful spin on today’s topics.
SGN The Light is the nation’s first African American owned and operated 24-hour,
nationally syndicated radio network with an Inspirational music format targeting AfricanAmerican adults 25 - 54. The Light delivers the best mix of traditional and contemporary
inspirational music, informative programming and strategic promotional integration.
SGN (The Light) is recognized for its ability to create a highly-effective, interactive, music
and entertainment atmosphere for our listeners, advertisers, and station affiliates via the
creative talents of our on air personalities.
“The Light” provides a clear, crisp, state-of-the-art digital, stereo signal which originates
in Atlanta, Georgia and is delivered to approximately 37 radio stations coast to coast via
satellite.
AURN.COM
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Commercial Video Streaming Available
Consumer Friendly
Lifestyle Insights
Podcasts of AURN Programming
Latest News, Sports & Entertainment
Business & Political Reports
Banner Advertising
DOUGBANKSRADIOSHOW.COM
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Commercial Video Streaming Available
Consumer Friendly and Interactive
Social Networking
Celebrity Interviews
Audio Clips of Show Features
Banner Advertising
Marketing & Promotion Services
As the marketing and promotion division of
American Urban Radio Networks, SPM
Urban Network provides its clients with:
• Customized Vignettes
• In-program Billboards
• Digital Integration
• Turn-key Promotions
• Event Marketing
• Creative Connections
• Consumer Insights
• Promotional Communications
SPM Urban Network takes a visionary approach to all our clients’ business!
AURN & OMD Successes
Money Matters w/ Alfred Edmond Jr. Broadcast on AURN “Renaissance” Network & The Doug Banks Radio Show, these
Segments allow our advertisers to be associated in an environment that shares timely, helpful information on how to make your
money work for you.
PROGRAM CONTENT: :40 Second Content / :20 Second Wells Fargo Tagging
JC Penney’s receives Thur/Fri Segments Sponsorships within the Doug Banks Radio Show! Voiced by Co-host De De McGuire,
these segments allow JCP the chance to broadcast promotional reads on any targeted “JCP Sales Event”. At Home w/ De De –
Newly Married and “Still Optimistic” De De shares the ins and out of Married Life. From “How’re they’re doing” to “Guess What
He Did Now”, De De shares “most… if not all” with her dedicated listeners.
PROGRAM CONTENT: 1 Min Program Segment / :30 Second JCP Tagging
Garnier’s Grand Design is a Nationally cleared :60 program where Certified Home Designer and Contractor Louis Garnier offers
tips that empowered Americans to be more involved in their homecare, educates them on the importance of maintaining a
financially secure home and enhanced their dialogue with contractors, realty agents, inspectors and designers.
PROGRAM CONTENT: :40 Second Content / :20 Second LOWE’S Tagging
AURN Successes
Walgreens Real Women
“Saluting Real Women brought to you by Walgreens”, is a forty (40) week, two (2) to four (4) minute feature
highlighting the accomplishments of women who are making an impact on the world around them. From your favorite
celebrities to their local Soccer Mom, “The Doug Banks Radio Show” find out what from their listeners what women are
doing to change the lives of others while balancing their own. Each week Dede McGuire will honor one lucky woman
by sharing her story on air. AURN will in turn honor these women with a $100 Walgreens Gift Card for themselves or
someone of their choice. Promotional copy in and around the Walgreens Real Women segment will showcase the
Walgreens Loyalty Program.
CONNECTING THE RIGHT PRODUCT TO THE RIGHT CUSTOMER
AT THE RIGHT TIME!