TRENDS IN WORLDWIDE
FUNDRAISING
John Baguley
CEO
International Fundraising Consultancy
www.ifc.tc
International Fundraising Consultancy
A friendly professional team
of fundraising consultants
Our Clients
World Health Organisation
Royal Free Hospital
Cancer Research
St Mungo’s
Alton College
Asylum Aid
Midland Heart
Brecon Beacons
The Crescent
Carers Gloucester
Etc
National & International
Offices:
•
•
•
•
•
•
London
Ottawa
Milan
Amsterdam
Geneva
Kyiv
Singapore and Hong Kong
are investing in Third Sector
organisations
Political
Business
economy
Nonprofit
Trends in
fundraising
worldwide
Trust in Allah but
tether your camel…
Wealth
concentration
Age
cohorts
NonProfits
Giving
channels
Missionless
evangelists
Many people have
become very rich.
Twitter
@BillGates
With billions ‘it’s the same
hamburger’
http://givingpledge.org
Major Donor Fundraising
• Research
• Cultivate
• Ask
• Thank
• Ask again
Take the time for
personal contact…
Research is far more
important than we realise.
Major Donor Fundraising is
for everyone in your
organisation
Your Case For Support
Prove
Need
Patrons
Stories
Monitor
Evaluate
Emotional
Intellectual
“Be distinct
or extinct”
If no one has heard of you no one is
going to give to you…
Stewardship
Honour your
commitments
& develop the
relationship
Thank properly
& quickly.
Ask
again!
Age Cohorts
Born between
Preferred channel
SENIORS
1901 – 1924
Letter
SILENTS
1925 – 1945
Letter
BOOMERS
1946 – 1964
GEN X
1965 - 1984
GEN Y
1985 - 2005
Letter Land-line
Email Internet
Phone Email
Laptop
Mobile Facebook
iPad Twitter Skype
SENIORS 1901-24
• The ‘greatest’
generation - leaders
• Give from duty.
• No waste or expensive
literature.
• No phone calls.
• Takes advice from
respected friends.
• Expects polite thanks.
SILENTS
•
•
•
•
•
Worker ants…
Now retired.
Wealth in property.
Join with others to give.
Similar to seniors in
attitude to fundraising.
• Not leaders…
1925-45
BOOMERS
• Economic power numerous
• Now very wealthy –
generous
• Enterprising individualistic
• Inquisitive about charity
• Intrusive in charity
• Fickle
• Direct mail – leaflets –
door-to-door – telephone
(not mobile)
1946-64
GENERATION X
• No experience of
poverty.
• Have material
possessions.
• Comfortable with
technology.
• Expect good design.
• Won’t read heavy text.
• Need convincing of
problem.
1965-1984
GENERATION Y
•
•
•
•
•
Gen C = Community.
100 mobile txts a day
Hive mind.
Facebook YouTube etc.
Gap year third world
experience.
• Comfortable with debt.
• Give on line / face-to-face
in street / QR codes
• Celebrity – created not
earned.
1985 - 2005
“There is no average donor
– age determines the best
media for fundraising.”
Missionless evangelists
www.AVAAZ.org
www.38Degrees.org
AVAAZ BY THE NUMBERS
10,024,940
members worldwide
27,456,071
actions taken since January ’07
193
countries with Avaaz members
•Recognize Palestine -- New Path to Peace
A video offering the real story behind the Middle East
conflict and a chance to take action for peace and
Palestinian independence.
Take action now
•Bolivia: Stop the Amazon Highway
Bolivia's government is in turmoil over a mega-highway
that would slice through the Amazon, fueling destruction
of the rainforest. Following brutal repression of
indigenous protesters, the President has been forced to
halt construction and reexamine his position. Let's
stand with the brave indigenous communities to stop
the crackdown and protect the Amazon -- sign the
petition and forward to everyone.
Take action now
Canada Causes Cancer
In two days, Quebec could give a $58 million loan guarantee to an
asbestos mine -- allowing it to continue pumping out poison for export
around the world. We can force Premier Charest to back off the loan
guarantee and close the asbestos mine for good.
Take action now
Heitor Andrade de Souza, Brazil
vencemos! a anatel aprovou a internet de qualidade para todos!
•one minute ago
Sylvie Rabie, France
russie: arrêtez les hôpitaux de l'horreur en syrie
•one minute ago
mateo, Spain
españa: ¡pongan fin a nuestros "guantánamos"!
•one minute ago
Stephanie Reid, Canada
save tibetan lives
•one minute ago
Gert Franzén, Sweden
save tibetan lives
•one minute ago
Mohamed, Jordan
‫اإلعتراف بفلسطين – طريق جديد نحو السالم‬
TWITTER
FACEBOOK
EMAIL APPEALS
Total income:
2006-7
2007-8
2008-8
2009-10
1,110,000 USD
3,200,000 USD
2,000,000 USD 6mths
4,250,000 USD
38 Degrees
38 Degrees brings you together
with other people to take action on
the issues that matter to you and
bring about real change.
3,847,412 actions taken.
Join in
Save Our Countryside
117,376 signatures so far
Take Action
Save our NHS
490,944 signatures so far
Take Action
Rethink the Badger Cull
36,507 signatures so far
Take Action
6 Staff &
vols in
East
London
A usual month costs about £30,000, and
looks something like this:
£10,000 - campaign tactics e.g. online
advertising of campaigns, stunts, newspaper
ads, printing a petition, posting letters to MPs,
etc
£5,000 - Web site running costs e.g. powerful
servers that can cope with tens of thousands
of people all logging on at once to email their
MP, design work to make everything as easy to
use as possible
£10,000 - staff salaries and volunteer expenses
for campaigning - researching issues,
communicating with members, plotting
strategies, making alliances, writing emails and
web pages, organising tactics, etc
£5,000 - overheads such as rent, electricity,
computers, paperclips and staff time on things
other than campaigning like consulting
members, fundraising, governance, book
keeping.
Phone us: 020 7970 6023
Send us a letter: 38 Degrees, Room 126, 40 Bowling Green Lane,
London, EC1R 0NE
Email us: emailtheteam@38degrees.org.uk
Facebook: get in touch at www.facebook.com/peoplepowerchange
Twitter: Tweet us. We're at @38_degrees
Media: If you have a media enquiry please call 0208 133 2260
Mobilize a
community
Fundraise
Set Goals
“The future is with us, it is just
not evenly distributed”
William Gibson
QR Code / Mobile Bar Code
www.mobile-barcodes.com
Software already embedded
in the phone with the Nokia
and Android models.
USA - Japan – Spain – Italy - UK
TESCO’s game changer
Cyber-bullying advice on your mobile
phone
City Harvest New York
“QR Codes
deliver higher
donations
faster than
SMS”
In memoria & donor recognition
“I saw the angel in the
marble and carved
until I set him free.”
MICHELANGELO
Any Questions?
QUESTIONS?
Contact Us
John.Baguley@ifc.tc
Mena.Gainpaulsingh@ifc.tc
Twitter: @john.ifc
Newsletter: www.ifc.tc
Presentation: www.ifc.tc About ifc Presentations
Thank you…