Social Media Networking Tips
Daulton West, Jr.
Sept 29, 2009
How do people find jobs today?
• Internet
• Classifieds
• Recruiters
5% - 7 %
5% - 7 %
5%
Total 15% - 19%
• Networking 81% - 85%
• On average, only 1 in 6 jobs are found using
internet, classifieds, and recruiters; 5 of 6 jobs
are found using networking
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Networking benefits
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Build your network
Find ways to connect / interact
Networking “best practice” tips
Build your brand / differentiate
yourself
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Social networking benefits
• Use social media to connect
• Build brand awareness
• Build a wider network quicker
• Social media is part of our culture
• “Free” to use
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Social media defined
What is social media?
• Online technologies and practices that people
use to share information, opinions, insight,
experiences, perspectives, late-breaking news,
and recommendations (for authors, links,
articles, networking, job /career tips)
• The various activities that integrate technology,
social interaction, and exchange of content
using websites, blogs, and software tools (Ex:
LinkedIn, Twitter, Facebook, YouTube, Flickr,
MySpace, Meetup, etc.)
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The New Rules of Marketing
Web 1.0 vs. Web 2.0
• Web 1.0 - websites little more than
online brochure, static, little change
• Web 2.0 - changing, evolving, social
networks are the new opinion
shapers, encourage interaction
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Job seekers use social networking sites
for career moves
• Recession a catalyst for job seekers
using social media for career moves
• Social media outlets (Facebook,
Twitter and LinkedIn) have gained in
popularity
• U.S. web traffic to employment sites
and social media sites has increased
- Recent internet blog
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Social networking sites a tool for businesses
Published: 2/2/09 in Richmond Times-Dispatch
• LinkedIn. More than 30 million professionals
have profiles, "It's by far the most prevalent
business social-networking site out there," Nour
said.
• Facebook. It's a close second, Nour said,
"because of its popularity and sheer volume" of
people who visit there -- more than 120 million
active users.
• Twitter. The site continually updates. "With its
sheer volume, it can exponentially increase your
marketing reach.“ Viral nature allows for reposts
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Using Social Media
• LinkedIn - connect professionals, job
seekers, expand network, research
companies, find people, join groups of
similar interest
• Twitter – gather cutting-edge information.
Quickly follow and attract “followers” of
similar interest to build relationships, and
expand network connections
• Facebook – more a “social” network. Has
seen a spike in *business / professional
use lately with recruiters / consulting firms
posting jobs.
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LinkedIn
• Professional headline - very important
Social Media Strategist | Webmaster | Marketing /
Branding / Web 2.0 Coach | Social Media Reporter
for Examiner.com
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Status updates / Update your status
Search people, jobs, companies, groups
Join groups
Recommend others / get recommended
Use apps - share docs, presentations, blogs
Discover events others are attending
Start a group
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LinkedIn
• Groups I have joined
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about.com
Career Prospectors
Career Rocketeer | Career Launch Network
IT Careers in Richmond, VA
Job Search Online
Linking the LaidOff
madison+main, the NEW MEDIA group
SpinStrategy
St. Michael Job Assistance Ministry - JAM
Twitter
Virginia Career Network
• Group I created
– Richmond Ski Club (for skiing and snowboarding
enthusiasts)
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Facebook
• Join job / professional groups
• What’s on your mind? - Update with your
job / career status / related events
• Profile - complete your Facebook profile, add
industry keywords
• Add a badge pointing to your LinkedIn
profile
• Protect your brand – use professionally
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Twitter
What is Twitter?
• An awesome networking / information
tool
• An international chat room, open 24 X 7
• The world’s largest cocktail party
• A microblogging site (140 chars MAX)
• What are misconceptions about
Twitter?
• Age demographics for Twitter?
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Twitter
• Short BIO
• One URL
• What are you doing?
• Twitter apps
• Best practices
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Hootsuite
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TweetDeck
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twtjobs – your resume on twitter
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• Daulton West, Jr. (Richmond, Va)
275 followings | 763 followers | 1,150 updates
Social media champion / Webmaster / Marketing 2.0 coach
Proficient in social media networking, internet marketing,
coaching, training / Music Trivia for fun
• Visit my Twitter profile | Visit my website | See my LinkedIn profile
• Strongest Skills: Social Media Consulting, Marketing 2.0
coaching / training, social media networking, web content
manager, web usability analyst, process improvements
• Education
Bachelor
Industry
Software/Technology
Experience Level
5-10 years experience
• RT @dwestjr is looking for a job: Social Media Consultant /
Webmaster / IT Professional http://twtjobs.com/1zjtqg
#twtjobs (Tweet generated by twtjobs to post on Twitter)
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Twitter eats world: Global visitors shoot
up to 10 million in March
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“Open” vs. “closed” network
• Twitter - “open” network
– Will work from any computer
– Tweets are indexed; appear in Google search
• Facebook – “closed” network
– Only Pages are indexed; Groups are not
• LinkedIn - “closed” network
– Only public profile URL is indexed
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Setup a Google profile
• How to http://www.google.com/support/accoun
ts/bin/answer.py?hl=en&answer=97703
• Add resume info, contact info, links,
pictures
• Good place to put the other sites you want
people to see
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Use Google Profile to enhance online presence
7 Hot Tips to Build Personal Branding Into Your
Executive Resume 2.0
- April 27, 2009 by Meg Guiseppi
7. Take advantage of Google Profiles’ search
results power.
“Google Profiles is now a must-do online
branding strategy and another great way to
extend the value of your executive resume”
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http://www.google.com/profiles/daultonw
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Own a blog / add a blog comment
Support others and build your brand
50 Twitter Users to Follow for Your Job Search
Daulton West, Jr. May 5, 2009 at 6:39 pm
–
Thanks for sharing your list and recommendations, Willy.
7 Hot Tips to Build Personal Branding Into Your Executive Resume 2.0
Daulton West, Jr. on Tue, 5th May 2009 11:39 pm
Meg Guiseppi on Wed, 6th May 2009 10:17 am
Daulton,
Thanks so much for your comment, kind words, and for sharing and
linking to my blog. I’m really glad you got on board with your
Google profile. What a terrific free tool to boost online branding!
I hope you continue to find value in what I write here and on my
blog. Thanks for following me on Twitter.
-Meg
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Jobs found through social networking
Tom Howard
• If you’re not sure about finding a legitimate job by using social
networking sites, you need only talk to Internet marketer Tom
Howard, who landed an interactive marketing director gig a few
weeks ago with the help of Facebook.com.
• Through some networking at geekmeet.com as well as his
Facebook account, Howard said execs at NetSuccess contacted
him on Facebook a few weeks ago and after a few exchanges
(followed by an in-person interview) he got the job.
• “NetSuccess didn’t find me because I was on some job port. They
found me through social networking because more and more
it’s the best way to find the job you’re looking for,” Howard said.
“Twitter is one of the best in town now and it’s not a generational
thing; it’s a success thing.”
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Jobs found through social networking
Warren Sukernek
• When the going got tough for Warren Sukernek, a prolific Twitterer
from Seattle, the tweets got going. Just before Christmas, Sukernek
sent out a solemn tweet to his 2,800 followers. “Friends, I have just
been laid off. As a digital strategist, I would appreciate any
leads or opportunities that you would be aware of.” Within a
week, he had a dozen interviews.
• What’s his advice to Twitter users looking to leverage the service to
help them find a job?
• “Build your network before you need it,” Sukernek me. He’s
been enjoying his new gig a Canadian Web firm, praise be to
Twitter, for a little over three weeks now.
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Facebook, Twitter, other social media help drive
business for small firms
Facebook, Twitter, blogs help companies extend their reach
Free Spirit Yacht Cruises - charter reservations are sailing in for Free Spirit
Yacht Cruises, and co-owner Angela Motola-Donofrio attributes it to a
social media push.
• The company is tweeting regularly on Twitter and recently launched group
and fan pages on Facebook.
BradsDeals.com didn't consider social media the best fit until this year.
• The company has attracted 2,500 followers through Twitter since March 1
and nabbed 1,200 Facebook users since launching a fan page this month.
Now, traffic to BradsDeals.com is streaming in at more than 1 million hits a
month, up 150 percent from a year ago.
While just a few years ago the mediums were associated with the teenage
and 20-something sets, that's changed. Two-thirds of all online users
visit social networks and blogs, according to data from Nielsen Online.
And the largest growth in social media users last year came from the
35- to 49-year-old group
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Tweet Your Way to a New Job - Or Not?
• However, there is a danger in thinking that all
you need to do is go online and tweet
yourself to a new job. There is no quick and
easy way for most of us to find a job.
• For most job seekers, you need a multi-tiered
approach to job searching.
• It takes time to build an online presence. Don't
expect to be able to have a strong online
presence overnight. Instead, take it one step at a
time and spend some time on the networking
sites, as well as time conducting a traditional job
search.
- Alison Doyle (http://jobsearch.about.com/)
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Tips, takeaways, wrap-up
• Join groups, start a discussion, answer a
question, post a job / news article
• Be an “active” group member - don’t just build
a profile and wait for jobs / others to come to
you, think “what value can I add today”?
• Take an interest in others, find a similar hobby
or something in common, get to know people
• Offer your services, volunteer, follow people in
your locality or industry
• Interact: share your knowledge, provide a tip,
share what you read on the web
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Tips, takeaways, wrap-up
• Make yourself valuable / memorable others will want to make you a part of their
network and follow you
• Become a source of cutting edge
information and share it with others
• Get face-to-face time to strengthen online
contacts
• Maintain your network: stay in touch,
engage
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Tips, takeaways, wrap-up
• Be a matchmaker, share contacts / information,
build your network
• Make yourself easy to find, remember,
differentiate yourself (include phone #, email)
• Use social media to create your brand, add
contacts, expand your network, market your
skills
• With Twitter, LinkedIn, Facebook - 140 chars
to add value; avoid posting mundane activities
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Tips, takeaways, wrap-up
• Find a way to add value, help others –
build quality relationships
• Avoid LinkedIn “tunnel vision”; use
Facebook, Twitter to expand your network!
• Protect your brand – avoid “negative”
comments, inappropriate pictures on
internet
• Google your name once a week to see
what shows up
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Q&A
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Contact information
Daulton West, Jr.
Website: ASocialMediaChampion4U.com
Reporter: http://www.examiner.com/x-14006-Richmond-Social-Media-Examiner
Email: daultonw@gmail.com
Google profile: http://www.google.com/profiles/daultonw
LinkedIn: http://www.linkedin.com/in/daultonwestjr
Twitter: http://twitter.com/dwestjr
Facebook: http://www.facebook.com/dwestjr
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