Hospitality Asset Managers
Association
The James Royal Palm
Miami Beach, Florida
September 16-17, 2014
CONFIDENTIAL
HAMA Mission Statement
The Hospitality Asset Managers Association (“HAMA”) is
the pre-eminent organization of professionals responsible
for proactively increasing asset values on behalf of hotel
owners worldwide.
Our mission is the enhancement of hospitality asset
managers through education, advancement of the
profession, and serving as the collective industry voice
of hospitality ownership.
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2014 Initiatives
• Strengthen HAMA’s Reputation and Relevancy
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White Paper Publication
HAMA Speaks
Support of the 2014 CapEx study initiative
Support of AH&LA Uniform System of Accounts for Hotels – 11th Edition
Support of Hotel Asset Mgmt, Principles and Practices, 3rd Edition
• Foster Development of International Affiliates
• Support Growth of CHAM Designation
– 18 Designees, 3 Candidates, 2 Applicants
• Kick-off Website Redevelopment for 2015
Implementation
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2014 Board Members
Ruby Huang
President
Stephanie Roy
Executive
Director
Dave Hogin
Vice President
Craig Mason
Treasurer Chair
Michael Doyle
International Chair
Board Members
Jennifer Williams
Kim Gauthier
Dan Kurz
Maxine Taylor
Membership Chair
Industry Relations
Chair
Melissa Silvers
Steven Nicholas
Education Chair
Communications
Chair
Tim Dick
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Board Member Updates
• Maxine Taylor
– Membership Update
• Steve Nicholas
– Communications Update
• Michael Doyle
– International Update
• Craig Mason
– Treasurer Update
• Ruby Huang on Behalf of Melissa Silvers
– Education Update
• HAMA 2015 Take on Lodging Trends
• 2015 Board Slate
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Membership
United States
Membership
200
New Members
17 (in 2014)
Members Pending
3
International Affiliates
Japan
39
Asia Pacific
33
Europe
6 (17 inquiries)
China and Middle East Africa are working through application process.
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Communications
• Strengthen HAMA’s Reputation and Relevancy
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“Cost of Customer Acquisition” White Paper Publication
HAMA Speaks
HAMA 2015 “Take on Lodging Trends”
Press Release for Spring Conference
• Website Upgrade and Expansion
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Communications
• “The Rising Costs of Customer Acquisition” - White Paper Publication
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Press release was released on Aug 20, 2014
All Brand partners were notified of release in advance
Picked up by more than 50 news mediums including:
• Hotels News Resource
• Hotel Online
• Hotel Interactive
• Hospitality NeT
• Hotel Business
• Street Insider
• Received limited request for full report at this point
• Working with Cindy Estes Green for additional press opportunities
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Communications
• HAMA SPEAKS
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Larry Trabulsi & Andrew Leber (CHM) – Topic “Capital Planning”
Chad Sorenson (Warnick and Company) – “ Unlock the Value of Hotel Restaurants”
Kristin Knox (Hotel AVE) – “Process to Optimize Hotel Asset Preservation”
Maxine Taylor (Chartres Lodging) – “International Expansion of CHAM”
Sarah Ozone – (Goldman Sachs) – “Owner’s Manager’s Working together for
Success”
• What’s Next
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Filled up for rest of 2014.
HELP WANTED – Who wants to write an article for 2015
Considering going more frequently than monthly. Need to know what I can rely on for
authors.
Still not labeled “HAMA SPEAKS”. My short term goal for this program
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Communications
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Communications
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Communications
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Communications
• Website Upgrade
– Important initiative
• Communication of membership
• Provide education, information and data to members
• Keep up with HAMA International Expansion
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Current Status
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Kicked off Initiative June 2015.
Chad Sorenson is leading this group.
Initial planning Committee has been selected.
Finalized RFP to send out to selected vendors on September12th.
Final Scope of project and project scope, plan and budget to be created.
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International – Pending Affiliates
• Middle East/Africa
– Affiliate incorporation September 2014
– 97 targeted members
– Application approved
• China
– Application and budget under review
– Late 2014 targeted launch
– Collaboration to-date
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International – Pending Affiliates
Letter from US presented at 2014 International Hotel Investment Summit on Sept. 2 in Beijing
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Treasurer
• We are anticipating that 2014 revenues will finish
$8,000 ahead of forecast due to increase in
membership dues.
• CHAM is expected to finish 2014 $800 or slightly
higher in revenue due to application fees.
• 2014 Initiatives
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Salesforce/Chatter
White Paper
Update 2007 CapEx Study
Sponsorship of Consumer Innovation Forum
• 2015 Initiatives
– Website Redevelopment
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Education
HAMA Student Competition 2014/2015
– Four Universities participating – MSU, Cornell, Penn State and
University of Denver
– Each school will submit one anonymous entry to HAMA “judges”
– One team from each school will attend the Spring 2014 HAMA
meeting.
– One team will win the HAMA student competition
If you would like to be a mentor, judge or have a
university that might want to participate – please
contact Melissa Silvers melissa@scsadvisors.com
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“HAMA 2015 Take on Lodging Trends”
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What do you believe RevPar Growth will be for the US in 2015?
What do you believe RevPar Growth will be for the US in 2015?
2-4%
4-6%
6-8%
8%+
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How much of this growth will be fueled by ADR?
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Are you planning on making more or less capital expenditures for your
hotel(s) in 2015 than you did in 2014?
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To use a baseball analogy, where do you see the current phase of the
hotel real estate cycle?
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2016 Presidential Election Impact
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What are the long term prospects for room service?
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How long until free Wi-Fi in guest rooms become the
norm?
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Will mobile check-in be the norm for hotels in
the next 3 years?
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How many new brands will be launched next year?
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What do you currently perceive to be the largest issue facing the
industry? Pick your top 3
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2015 Board Slate
Dave Hogin
President
Stephanie Roy
Executive
Director
Steven Nicholas
Vice President
Craig Mason
Treasurer Chair
Maxine Taylor
International Chair
Board Members
Kim Gauthier
Larry Trabulsi
Jennifer Williams
Membership Chair
Tim Dick
Melissa Silvers
Dan Kurz
Industry Relations
Chair
Education Chair
Communications
Chair
Ruby Huang
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Michael Doyle
2010 – Board Member At-Large
2011 – At Large – International Chair
2012 – Vice-President
2013 – President
2014 – At Large – International Chair
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THANK YOU!
The James Royal Palm
Miami Beach, Florida
September 16-17, 2014
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Introduction to the AH&LA Consumer Innovation Forum
Cindy Estis Green, Kalibri Labs
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