The magazine for the new generation of West Australian
business people
Presented by:
The West Australian
West Business Insider
All eyes are now on Western Australia the engine room of Australia.
Like Western Australia itself, the WA business community is undergoing rapid
change.
Never before has WA been home to so many well travelled, high earning, big
spending professionals.
The focus of Australian business has shifted and the response to the first edition
of West Business Insider is a sound endorsement that the market is ready for a
premium WA based business publication.
With a quarterly circulation of over 135,000 copies in The West Australian, West
Business Insider delivers a highly targeted audience of WA business
professionals and a significant aspirational reader base.
In his recent State of the
States report, COMMSEC
chief economist Craig
James described the
Australian economy as
“Western Australia first…
daylight second.”
“Western Australia
first…daylight second.”
Craig James, Chief Economist COMMSEC1
•
Western Australia is Australia’s strongest economy, with the best
performing retail and employment market in Australia.1
•
In the 12 months to October 2012, WA accounted for 90% of new job
creation in Australia. 2
•
Western Australia’s GSP grew by a record 6.7% in 2011-12 outpacing the
rest of Australia and is forecast to rise 4.8% in 2012-2013. 3
•
Total investment in WA grew by almost $18 billion in the September
quarter.
• Total planned or existing investment stands at $281 billion.4
•
And, WA business is still the most confident in the country!
5
West Business Insider,
published with The West
Australian, provides the
perfect platform for
advertisers to reach the
most sought-after
consumers in Australia’s
most dynamic state !
Sources: 1 Commsec State of the States report October 2012. 2 CCIWA: 12 months to October 2012. WA 58,500/Aust: 65,700.3
WACCI /ABS 5220.0 4 Deloitte Access Economics Investment Monitor Nov 2012.
5 NAB Monthly Business Survey October 2012
Editorial profile
•
Positioning: A chronicle of contemporary business life in Western Australia
- the new Australian business power base.
•
Content: Business 70% / Lifestyle 30%.
•
News and analysis on what is shaping our economy.
•
Exclusive interviews and profiles on the most influential business people.
•
The deals and personalities driving the Western Australian economy.
•
Western Australia’s role in the Australian and South-East Asian economies.
•
Management issues.
•
In-depth features and vibrant sections.
•
Lifestyle and leisure: including travel, fashion, health, sport, prestige
motoring, food and wine.
Our credentials
•
The West Australian delivers an unrivalled print audience across the most
lucrative WA consumer markets - affluent, educated,
professionals/managers and business decision-makers with significant
assets.
•
Business is a key driver of readership for The West Australian.
•
Along with news and sport, business is the most read section of
The West Australian among WA professionals/managers.
•
Seven West Media is committed to delivering authoritative business
coverage via The West Australian, thewest.com.au/business and regular
business features and supplements.
•
Our business events program and Leadership Matters business functions
further complement this coverage and demonstrate our support for the WA
business community.
•
WestBusiness Insider takes our commitment to the next level, delivering
new opportunities for advertisers to reach a highly engaged, influential and
lucrative market.
Sources:Morgan Tracking Study 12 months to 30 June 2012.
Morgan Readership Survey 12 months to 30 September 2012
Delivering a high-value
audience with The West
Australian
•
They live in Australia’s strongest and fastest growing economy.
•
Earn well above the national average income.
•
Their disposable household income is 14% above the national average.
•
Low unemployment and enviable economic strength are underpinning their
retail spending, which is outpacing other states.
•
And their numbers are growing at the fastest rate in the nation • They’re West Australians and every week 1.1 million of them engage with
The West Australian &/or thewest.com.au.
With a quarterly circulation of over 135,000 copies in The West Australian,
WestBusiness Insider will deliver a highly targeted audience of WA business
professionals and a significant aspirational reader base.
Morgan Readership Survey 12 months to 30 September 2012
Commsec State of the States October 2012. ABS 6302.0 / 6523.0
The premium business
magazine for the West
Australian market
•
Next edition: Thursday 14 March 2013
•
Published 5 times annually
•
32 pages
•
135,000 copies inserted in the metro and home delivery edition of The
West Australian on Thursday
•
Target audience: WA’s most sought-after consumers
•
Affluent professionals employed in the business and mining sectors
•
Targeting a 70/30 male female readership ratio
•
Printed self cover on 80 gsm high-grade white satin stock
•
Stitched and trimmed
Marketing and promotion
WestBusiness Insider will be robustly
marketed to ensure maximum awareness of
the magazine.
Ongoing advertising:
•
The West Australian – press ads and editorial pointers
•
thewest.com.au, editorial promotion and EDM campaign
•
The West Australian facebook and other social media
•
Point of sale throughout all metro retailers
•
Channel 7 vignettes and editorial radio spots requested
•
Ads in associated publications requested e.g. Minestyle, Mining
Chronicle,
Oil and Gas Bulletin.
Promotional opportunities being planned:
•
Today Tonight preview will be requested
•
Radio interviews with ABC local and national programs will
be sought in the week prior to publication.
•
Continuing requesting trade promotion e.g. Campaign Brief, AdNews,
Mumbrella.
Further promotion through business and industry organisations, our own
Leadership Matters and business events database and corporate partners with
special member offers.
Nb: Marketing activity is not guaranteed.
West Business Insider
“At the Australian Institute of Management
WA, we believe our advertising in Insider is
helping to raise our profile with the WA
business community.
We look forward to continuing to build our
brand and showcase our services to WA
business decision makers.
At last a magazine that is tailored to our
member and client base!”
Emeritus Professor Gary Martin
Chief Executive Officer
Australian Institute of Management WA
Advertising opportunities
Preferred advertising sizes:
•
Inside Front Cover Spread (facing pages 2+3)
•
Inside Front Cover (page 4 opposite contents page)
•
Centre Page Facing Pages Spread
•
Full Page
•
Half page (V or H)
•
Inside Back Cover
•
Back Cover
Multiple edition discounts available:
•
x3 editions: 5% | x4 editions: 10% | x5 editions: 15%
•
All rates include colour and are GST exclusive.
Page specifications:
•
Bleed:
•
Trim:
•
Image:
310mmH x 280mmW
300mmH x 270mmW
286mmH x 256mmW
$21,250
$10,500
$17,800
$8,900
$4,600
$10,500
$13,100
Publication dates,
deadlines, contacts
WestBusiness Insider will be published five
times in 2013.
Publication dates 2013:
•
Thursday 14 March, 2013
Thursday 13 June, 2013
Thursday 15 August 2013
Thursday 10 October, 2013
Thursday 28 November, 2013
Publication Deadlines:
•
Bookings and copy: 20 days prior to publication
•
Complete material: 15 days prior to publication
For further information and bookings contact:
WA: Liz Poustie P: 08 9482 3254 | E: liz.poustie@wanews.com.au