Small Business Plan
DANA HOGAN
THEREASA STEWART
DALLAS DOOLEY
DTD Primary and
Urgent Care Clinic
Because your healthcare needs don’t always
happen between 9am and 5pm
Executive Summary
 Purpose
 Develop
a business plan for the
development of a new primary care/urgent
care clinic in Atchison Kansas and the
surrounding areas
Executive Summary
 Analysis

Market Analysis conducted using online information and personal
interviews to determine gap in provider coverage
There is only one private practitioner in Atchison, all other were
associated with the medical clinic that is part of the Atchison Hospital.
 Besides the Atchison Hospital, there are no clinics open past 7pm
 Combined population of roughly 15,000 people
 2007 report showed that 75% of ER visits from the Atchison
community were for non-emergent care needs delivered to people
younger than 21 years of age
 Benadictine has 1502 student
 North Kansas Tech Center has 368
 Top two diagnoses in the ER are acute pharyngitis and unspecified
otitis media

Business Description
 DTD Primary and Urgent Care Clinic LLC
 Located in Atchison, Ks
DTD Primary and Urgent Care Clinic

Owned by D. Dooley FNP, T. Stewart FNP, D. Hogan FNP

Consulting Physician Dr. Ann Sokalsaki
Will develop and annually review protocols
 Will NOT see patient’s in DTD Clinic


Primary Care Clinic with Urgent Care
Extended evening hours for Urgent Care needs
 People of all ages will be able to be seen in the clinic
 Office hours will be Monday-Sunday 7am-Midnight
 With Holiday hours being 9am-7pm

DTD Primary and Urgent Care Clinic
 DTD Primary Care and Urgent Care Clinic
 4 Bed Unit Operating for PCP and UC Needs

7am- 5pm : 3 PCP Beds & 1 UC Bed

5pm-Midnight: 4 UC Beds
With a large radiology and procedures room available for all
patients
 Lease Information
Financial Plan
 Building Rent
 $1800 /month, with the 1st six months free
 Build out will cost varies
Market Plan
DTD Primary and Urgent Care Clinic
 List of Services


Primary Care
Urgent Care
Minor Emergency Care
 Treat minor illnesses






Immunizations
Medical Screens and Physicals
Well Child Checks
Education and Health Maintenance
Well Women/Well Men Exam
DTD Primary and Urgent Care Clinic
 Staffing:
 Nurse Practitioners


3 Full time (40-60 hrs./wk.)
LPN
2 Full time (40hrs/wk.)
 2 Part time (16 hrs./wk.)


Office Staff

3 Full Time (40 hrs./wk.)
PP 01/01/12 thru 01/07/12
Sunday
Monday
1/1/2012
Tuesday
1/2/2012
Wednesday
1/3/2012
Thursday
1/4/2012
Friday
1/5/2012
Saturday
1/6/2012
1/7/2012
Provider
Dallas Dooley, ARNP
AM
Dana Hogan, ARNP
AM
Thereasa Stewart, ARNP *
PM
AM
PM
PM
0700-1530
0700-1530
PM
PM
AM
AM
AM
AM
PM
PM
Nursing staff
Sally Smith, LPN
Paula Jones, LPN *
0700-1530
0700-1530
0700-1530
Tyler Anderson, LPN
Jamie Jennson, LPN
0700-1530
0700-1530
1530-2400
1530-2400
1530-2400
1530-2400
1530-2400
1530-2400
1530-2400
Office staff
Joyce Miller
0700-1530
Glen Johnson
Stacey Erikson
PRN staff
Christine Walker, LPN
Sharity Perry, LPN
Josh Freebird, LPN
On-Call staff *
0700-1530
1530-2400
1530-2400
1530-2400
1530-2400
0700-1530
0700-1530
0700-1530
0700-1530
1530-2400
1530-2400
0700-1530
1530-2400
Our Goal
 Improve medical care to people of the Atchison





community
Provide Primary Care medical support
Provide Urgent Care Clinic, with extended hours until
Midnight 7 days a week
Provide options to the people of Atchison
Decrease the demand placed on the Emergency
Department, and in turn decrease the time patient’s have
to wait in the ER waiting rooms.
Addition of Radiology and Talyst Med Dispensing Unit
within 3 years
Market Analysis
 Target Market:




Primary Care and Urgent Care needs
Serve the community of Atchison and the surrounding
communities within a 40-50 mile radius
Provide extended hours for Urgent Care needs, along with a
full 8 hour day of Primary Care Clinic open daily
Extended hours will provide more options to Atchison citizens
Market Analysis
 Competition
 Dr. Tayiem


Atchison County Hospital


25 in-patient beds, 9 bed ER, 4 bed ICU
Atchison Community Health Department


Private Sector with 6 years of service
Open 3 hours a day 5pm-8pm
Atchison County Health Clinic
Market Analysis
 Strengths of DTD Primary Care and Urgent Care






Location- Highly traveled road
Longer Hours
Weekends, Nights and Holidays
New Graduates, new technology, fresh ideas
Cheaper than the ER
Various backgrounds of experience
 Weakness of DTD Primary Care and Urgent Care




Lack of connection to the community
Building business with no clientele
New Graduates- lack of experience
No reputation in the community
Market Analysis
 Environment
 Factors to affect our services
Healthcare reform
 Economic trends
 Atchison citizen’s money to spend on healthcare
 Unemployment rates of Atchison community


Legal Aspects
Ability for the ARNP to practice solo
 Malpractice
 Lawsuits/Liability

Marketing Plan
 Description
 As discussed earlier in the PPT
 Comparison
 Experienced new graduate Nurse Practitioner with knowledge
in modern technology
 Open longer than any other clinic in town, besides the ER
 Provide Primary Care along with Urgent Care to our clientele
 Immediate Medication Dispensing
Market Plan
 Disadvantages to DTD




Lack of Radiology Services
Lack of Specialty Affiliation (Ortho, OB, Oncology)
Limited rooms due to size constraints
Lack of connection with the community
Market Plan
 Image
 Provide affordable healthcare to the people of Atchison
 Strive to run a customer-oriented business, and provide our
clients the highest level of care possible
 Convenience to the clients
 Easily accessible to the public
 Open door policy
Market Plan
 Pricing
 30% on medical supplies such as dressings, splints etc

DME that is obtained through the clinic will have a mark up
for 45% this will provide the additional resources for
application, education and continued follow up through the
acclamation/adjustment phase

After hour services (after 6 pm) these will be at a 5% higher
rate than normal office visit fees.
Promotion
 Types of Advertisement
 Newspaper
 Radio
 Yellow Pages
 Internet Site
 Billboards
 Mail Flyers
Advertisement and Promotion
 Ability to meet and exceed the healthcare needs of
the Atchison Community
 Open “after hours” to care for your healthcare needs
 Safe and Dependable Healthcare
 Ability to provide healthcare services to all ages
Finances
 Start Up Costs
 Please Refer to Your Hand Out
 Statement of Cash Flows
 Please Refer to Your Hand Out
 Income Statement
 Please Refer to Your Hand Out
Thank You
THANK YOU FOR ALLOWING US TO PRESENT
OUR BUSINESS PLAN TO YOU TODAY