NPA 83rd ANNUAL CONFERENCE AND AGM 2014
Kindly Sponsored by;
Driving Your Business Forward
National Pawnbrokers Association
83rd ANNUAL CONFERENCE AND AGM 2014
Ray
Perry
NPA
Chief
Executive
National Pawnbrokers Association
Conference 2014
• Ray Perry
• Stella Layton &
Philip Newman
• Kathy Lyons
• Richard Barron
• Case study
• J.Stocker/R.Wellings
• Stephen Atkins
• Harriet Myles
Driving Your Business Forward
Gold and Jewellery markets
PCI
Reducing High St Crime
Regal Pawn- Pawn Stars UK
FCA- Getting Authorised
How to comply
A view from the FOS
Guest Speaker
• Barry Hearn
Driving Your Business
National Pawnbrokers Association
Key Objectives
• Build NPAs profile in media- demonstrate
values and professionalism
• Broaden customer base
• Develop skills and training base
• Work closely with Government and other
stakeholders.
National Pawnbrokers Association
Values
Fairness and
Transparency
Professionalism
and Excellence
Expertise
National Pawnbrokers Association
Key Messages
• Pawnbroking is just another way of
borrowing money.
• A successful and established profession
• Often cheaper than a bank.
• No stigma attached- perfect choice for the
middle classes and business loans.
National Pawnbrokers Association
Media Campaign
• Achieved over 200 key media contacts,
and circulation totalling;
• Over 70 million circulation
National Pawnbrokers Association
MEDIA COVERAGE
2014
‘When you need
money to pay your
bills, and banks
won't help, the
pawnbroker is
ready to oblige
with instant cash'
‘Prestige
offerings'
The World at One
Daily Mirror
National Pawnbrokers Association
Research
Would You Use A Pawnbroker?
3%
72%
25%
Yes - definitely
Yes - possibly
National Pawnbrokers Association
No - never
Advertising
National Pawnbrokers Association
Advertising
National Pawnbrokers Association
Web- findapawnbroker.co.uk
National Pawnbrokers Association
Web- findapawnbroker.co.uk
National Pawnbrokers Association
Web- findapawnbroker.co.uk
National Pawnbrokers Association
National Media and Online Campaign
Media
Circulation
Format
No.
Stella
401,382
1/2 page clr
2
Times Magazine
398,603
1/2 Page clr
2
We Love TV (Daily Mirror)
956,875
1/2 page clr
3
Notebook (Sunday Mirror)
932,978
1/2 page clr
3
Express Saturday Magazine
480,668
1/2 page clr
3
S Magazine (Sunday Express)
424,539
1/2 page clr
3
3,595,045
Media
October
6
27
3
October
6
312,500
20
10
17
December
24
1
8
15
January
22
29
5
12
19
13
November
20
27
3
10
17
December
24
1
8
15
January
22
29
5
12
19
40%
20%
40%
40%
20%
40%
1,000,000
25%
25%
25%
25%
250,000
50%
50%
10,000,000
25%
25%
25%
25%
8,333,000
25%
25%
25%
25%
21,242,615
33%
26.7%
26.7%
13.3%
312,500
384,615
mirror.co.uk
500,000
150,000
thesun.co.uk
telegraph.co.uk
ANY Network
Rocket Fuel
26
16
Impressions
express.co.uk/star.co.uk
13
November
National Pawnbrokers Association
26
Consumer leaflet
National Pawnbrokers Association
Consumer Leaflets
• Hi res PDF free
• Printed by NPA printer
1,000
5,000
£177
£247
National Pawnbrokers Association
Qualifications-Online
• Module 1 Metal Testing and evaluation
• Module 2 Consumer Credit Law, Pawn
Contracts
• Module 3 Hallmarking Law
• Module 4 Systems and Processes
• Module 5 Customer Service
National Pawnbrokers Association
FCA Authorisation
•
•
•
•
•
FCA workshops and todays Conference
E mails and The Pawnbroker
Help with completing forms
Webinar- understanding processes?
Our support-templates, helpline,
consultancy service
National Pawnbrokers Association
FCA Authorisation
-Full Permission checklist
-Regulatory Business Plan
-Risk Management
-NPA Guide
-Complaints procedure, template , and log
-TCF policy and procedures
-A whistle blowing policy
-Sales process for pawnbroking
-Compliance monitoring chart
-Business Continuity plan
-Financial reporting
-AML
National Pawnbrokers Association
Creditworthiness
• No creditworthy checks for pawnbroking
- Provided you add to contract wording to
state that you will not pursue the customer
When an article has been sold you will receive information about the sale, if the proceeds (less
reasonable expenses) are more than the amount that would have been payable to redeem the article
on the date of the sale you will be entitled to receive the extra amount. If the proceeds are less than
the amount owed you will not be pursued for you will owe the Pawnbroker the shortfall
National Pawnbrokers Association
Other Activity
• Surrey Council-Trading StandardsPrimary Authority
• Police- Seizure
• Bank Accounts issue- Competition and
markets Authority
.
National Pawnbrokers Association
NPA 83rd ANNUAL CONFERENCE AND AGM 2014
Kindly Sponsored by;
Driving Your Business Forward
National Pawnbrokers Association