The United States Marine Corps
America’s Expeditionary Force in Readiness
Future Security Environment
> Increasing instability & conflict
> Overpopulation
> Competition for resources
Hybrid Threats and Complex Environments
> Shifting geopolitical
relationships
> Rapid proliferation of new
technologies
> Cyber warfare
The Role of the Marine Corps
A Middleweight Force Defined
Our Priorities
> Continue to provide the best
trained and equipped Marine
units in Afghanistan
> Rebalance our Corps and
posture it for the future
Our Priorities
> Better educate and train
our Marines to succeed in
complex environments
> Keep the faith with our Marines,
our Sailors, and our families
Legacy of Service
Division of Public Affairs
PRESENTER: Col. Bryan F. Salas, bryan.salas@usmc.mil -- (703) 614-1492
Current USMC Policy
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“In the Black” – Issue driven.
Playbook – Breaking news talking points.
Storyboards – Current events.
Ops/Intel – unclass.
Daily Media Report
SLSP – policy papers web portal.
Marine Corps Connection (Electronic Newsletter)
Structure & Functions
Director Div PA
(07)
Brig. Gen. Kennedy
PA Chief
(E9)
MGySgt. Rhys Evans
Media Branch
(05)
Maj. Stu Upton
ComRel
Branch
(GS15)
Larry Curtin
P.A. Administration
(GS12)
GS12 Ms. Brigette White
Deputy Director
(06)
Col. Bryan Salas/
Lt. Col. Chris Hughes
Plans Branch
(05)
Maj. Chris Logan
Communication
Integration
(GS-15)
Jim Pinkelman
Defense Media Activity
L.A. Public Affairs Office
(05)
Lt. Col. Jason Johnston
N.Y. Public Affairs Office
(05)
Lt. Col. Neil Murphy
Marine Band
(GS-13)
Dennis Burian
Trademark
& Licensing
(GS-14)
Jessica
O’Haver
14
Structure & Functions
Director Div PA
(07)
Brig. Gen. Kennedy
PA Chief
(E9)
MGySgt. Rhys Evans
Media Branch
(05)
Maj. Stu Upton
ComRel
Branch
(GS15)
Larry Curtin
P.A. Administration
(GS12)
GS12 Ms. Brigette White
Deputy Director
(06)
Col. Bryan Salas/
Lt. Col. Chris Hughes
Plans Branch
(05)
Maj. Chris Logan
Communication
Integration
(GS-15)
Jim Pinkelman
Defense Media Activity
L.A. Public Affairs Office
(05)
Lt. Col. Jason Johnston
N.Y. Public Affairs Office
(05)
Lt. Col. Neil Murphy
Marine Band
(GS-13)
Dennis Burian
Trademark
& Licensing
(GS-14)
Jessica
O’Haver
15
Community Relations
Community Response
(PAC-10)
Music/Bands
(PAC-20)
Community Outreach
(PAC-30)
In The Community
The public can select the
type of support that’s
needed under “Asset
Requests”. PAC 10
coordinates all type of
support except music.
Aerial support
includes flyovers,
static displays,
and aerial
demonstrations.
PAC 10 runs the
Harrier
Demonstration and
Osprey Static
Selection Board
once a year. We
receive 600-800
total aviation
requests a year.
The general public can use this site to
request support for their public event. PAC
10 processes over 1000 total requests a year.
This includes: Aviation, Ground Equipment,
Ceremonial, Speakers, & Military
Appreciation.
The Community
Events calendar
shows events that
have a unit identified
to provide support.
Events can be
searched by date,
location, or type of
support.
Click on which type of
support is needed under
asset requests.
Color Guard, Ground Equipment, &
Speaker Requests
PAC 10 manages
speaker requests
by scheduling,
funding and
providing
logistical
preparation for
Marines and
General Officers
participating.
PAC 10 serves as liaison
between sponsors of
events and the Marine
Corps.
PAC 10 manages all education
programs (NYLF, NYLC, Senate
Youth, Close Up), the CMC’s
Honorary Marine program, and the
Veteran Service Awards
recognizing Marines.
Sponsors of international requests (typically
aviation requests) must coordinate through the
combatant command. PAC 10 provides
guidance.
USMC Bands Locations
Okinawa Japan
U.S. Marine Band
“The President’s Own”
U.S. Marine
Drum & Bugle Corps
12 Fleet Bands, each with 50 Enlisted and 1 Officer
2 Premier Units, located at Marine Barracks “8th & I”
Quantico Marine Base
29 Palms, CA
1st Marine Division. Camp
Pendleton, CA
2d Marine Aircraft Wing,
cherry Point NC
3d Marine Aircraft
Wing, Miramar, CA
2d Marine Division,
Camp Lejeune, NC
San Diego Recruit Depot
Marine Logistics Base Albany
Marine Forces Reserve
Band, New Orleans, LA
Marine Forces Pacific Band
Total Band Personnel: 863 Enlisted/22 Officers
Parris Island
Recruit Depot
Band Management
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Serves as Occupational Field Sponsor for MOS 5500:
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Supervise ‘MOS Field Monitor’ in staffing each of the 12 Marine
Corps Bands with appropriate instrumentation requirements.
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Conduct annual Marine Corps Music Leaders Conference &
Administer Musician of the Year Awards Board.
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Conduct skill designator board for music leadership billets.
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Manage Music portion of Marines.mil website.
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One of the most Valuable Support Military Occupational Specialties.
• Represents USMC at events throughout the World, telling our story
• Supports Recruiting
Outreach
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Marine Week
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(4) Marine Corps Executive Forums
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Commemorative activities and programs:
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Centennial of Naval/Marine Corps Aviation
Bicentennial of the War of 1812
50th Anniversary of the War in Vietnam
Operation Shufly
Military Appreciation Events
Structure & Functions
Director Div PA
(07)
Brig. Gen. Kennedy
PA Chief
(E9)
MGySgt. Rhys Evans
Media Branch
(05)
Maj. Stu Upton
ComRel
Branch
(GS15)
Larry Curtin
P.A. Administration
(GS12)
GS12 Ms. Brigette White
Deputy Director
(06)
Col. Bryan Salas/
Lt. Col. Chris Hughes
Plans Branch
(05)
Maj. Chris Logan
Communication
Integration
(GS-15)
Jim Pinkelman
Defense Media Activity
L.A. Public Affairs Office
(05)
Lt. Col. Jason Johnston
N.Y. Public Affairs Office
(05)
Lt. Col. Neil Murphy
Marine Band
(GS-13)
Dennis Burian
Trademark
& Licensing
(GS-14)
Jessica
O’Haver
23
Trademark Licensing
The USMC Trademark Licensing Program exists to regulate the usage of
Marine Corps trademarks such as the Eagle, Globe and Anchor worldwide
Approved by
the USMC
Not approved
by the USMC
POC: Ms. Jessica O’Haver 703-614-7678 jessica.ohaver@usmc.mil
Structure & Functions
Director Div PA
(07)
Brig. Gen. Kennedy
PA Chief
(E9)
MGySgt. Rhys Evans
Media Branch
(05)
Maj. Stu Upton
ComRel
Branch
(GS15)
Larry Curtin
P.A. Administration
(GS12)
GS12 Ms. Brigette White
Deputy Director
(06)
Col. Bryan Salas/
Lt. Col. Chris Hughes
Plans Branch
(05)
Maj. Chris Logan
Communication
Integration
(GS-15)
Jim Pinkelman
Defense Media Activity
L.A. Public Affairs Office
(05)
Lt. Col. Jason Johnston
N.Y. Public Affairs Office
(05)
Lt. Col. Neil Murphy
Marine Band
(GS-13)
Dennis Burian
Trademark
& Licensing
(GS-14)
Jessica
O’Haver
25
MEDIA
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Track and manage issues (by account)
Maintain active contact with news media
Respond to queries
Book approvals
Maj. Stu Upton
703 614 4309
Role of the Public Affairs Office
-Advise
-Research
-Assist in Preparing
-Establish Ground rules
-Monitor & Record the Interview
-Provide copy of Product and AAR
CMC’s Planning Guidance
1) We will continue to provide the best trained
and equipped Marine units to Afghanistan.
2) We will rebalance our corps, posture it for the
future and aggressively experiment with and
implement new capabilities and organizations.
3) We will better educate and train our Marines to succeed in
distributed operations and increasingly complex environments.
4) We will keep faith with our Marines, our Sailors and our families.
Messages
•Most Ready when Nation Least
•Only asking $ for what we need
•Taking care of Wounded Warriors
•Keeping faith w/Marines & Sailors
•Reflecting the diversity of America
• Resilient Marines & Family Members
•STOVL essential to Nations Security
•Frugal
•Amphibious
•Force in Readiness
•Middleweight Force
•Rebalancing the Corps
•MV-22 is safest aircraft
•Quickly Fielding new ACV
Are you Connected?
Visit marines.mil & Click on Community Relations
POC: Maj. Stu Upton, (703) 614-4308, stewart.upton@usmc.mil
Structure & Functions
Director Div PA
(07)
Brig. Gen. Kennedy
PA Chief
(E9)
MGySgt. Rhys Evans
Media Branch
(05)
Maj. Stu Upton
ComRel
Branch
(GS15)
Larry Curtin
P.A. Administration
(GS12)
GS12 Ms. Brigette White
Deputy Director
(06)
Col. Bryan Salas/
Lt. Col. Chris Hughes
Plans Branch
(05)
Maj. Chris Logan
Communication
Integration
(GS-15)
Jim Pinkelman
Defense Media Activity
L.A. Public Affairs Office
(05)
Lt. Col. Jason Johnston
N.Y. Public Affairs Office
(05)
Lt. Col. Neil Murphy
Marine Band
(GS-13)
Dennis Burian
Trademark
& Licensing
(GS-14)
Jessica
O’Haver
33
MARINE BAND
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Represents the Director of Public Affairs in his role as the Marine Band’s
Operational Commander.
The President’s Own (mission)
“Provide music as directed by the President of the United States and the
Commandant of the Marine Corps.”
Director of the Marine Band branch represents CMC in all operational matters
regarding the Marine Band.
Manages annual National Concert Tour.
Manages educational outreach programs.
Manages distribution of Marine Band recordings.
Mr. Dennis Burian
703-614-3502
Structure & Functions
Director Div PA
(07)
Brig. Gen. Kennedy
PA Chief
(E9)
MGySgt. Rhys Evans
Media Branch
(05)
Maj. Stu Upton
ComRel
Branch
(GS15)
Larry Curtin
P.A. Administration
(GS12)
GS12 Ms. Brigette White
Deputy Director
(06)
Col. Bryan Salas/
Lt. Col. Chris Hughes
Plans Branch
(05)
Maj. Chris Logan
Communication
Integration
(GS-15)
Jim Pinkelman
Defense Media Activity
L.A. Public Affairs Office
(05)
Lt. Col. Jason Johnston
N.Y. Public Affairs Office
(05)
Lt. Col. Neil Murphy
Marine Band
(GS-13)
Dennis Burian
Trademark
& Licensing
(GS-14)
Jessica
O’Haver
35
PLANS/OPERATIONS
• Develop PA organization, doctrine, tables of equipment and
policies for employment throughout the Marine Corps.
• Serve as the Active and Reserve occupational field sponsor for
PA
• Budget and manage Reserve PA assets
• Manage and coordinate PA training events
Maj. Chris Logan
703-614-1494
Structure & Functions
Director Div PA
(07)
Brig. Gen. Kennedy
PA Chief
(E9)
MGySgt. Rhys Evans
Media Branch
(05)
Maj. Stu Upton
ComRel
Branch
(GS15)
Larry Curtin
P.A. Administration
(GS12)
GS12 Ms. Brigette White
Deputy Director
(06)
Col. Bryan Salas/
Lt. Col. Chris Hughes
Plans Branch
(05)
Maj. Chris Logan
Communication
Integration
(GS-15)
Jim Pinkelman
Defense Media Activity
L.A. Public Affairs Office
(05)
Lt. Col. Jason Johnston
N.Y. Public Affairs Office
(05)
Lt. Col. Neil Murphy
Marine Band
(GS-13)
Dennis Burian
Trademark
& Licensing
(GS-14)
Jessica
O’Haver
37
Communication Integration (CI)
“In the Black”
• Tool to keep you informed
• Timely events/program updates
• Amphibious Shipbuilding
• Marine Corps Operating Concepts
• Marine Week
• Reflect CMC’s priorities
POC: Jim Pinkelman
P: 703-692-1825
E: james.pinkelman@usmc.mil
Structure & Functions
Director Div PA
(07)
Brig. Gen. Kennedy
PA Chief
(E9)
MGySgt. Rhys Evans
Media Branch
(05)
Maj. Stu Upton
ComRel
Branch
(GS15)
Larry Curtin
P.A. Administration
(GS12)
GS12 Ms. Brigette White
Deputy Director
(06)
Col. Bryan Salas/
Lt. Col. Chris Hughes
Plans Branch
(05)
Maj. Chris Logan
Communication
Integration
(GS-15)
Jim Pinkelman
Defense Media Activity
L.A. Public Affairs Office
(05)
Lt. Col. Jason Johnston
N.Y. Public Affairs Office
(05)
Lt. Col. Neil Murphy
Marine Band
(GS-13)
Dennis Burian
Trademark
& Licensing
(GS-14)
Jessica
O’Haver
39
DEFENSE MEDIA
ACTIVITY
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Website, web policy, public hosting (Marines.mil)
Marines magazine, Marines TV, Facebook and Twitter
Fleet Liaison
Clearing house and central authority for all news and
information to the public website
Mr. Greg Reeder
703-602-2001
Structure & Functions
Director Div PA
(07)
Brig. Gen. Kennedy
PA Chief
(E9)
MGySgt. Rhys Evans
Media Branch
(05)
Maj. Stu Upton
ComRel
Branch
(GS15)
Larry Curtin
P.A. Administration
(GS12)
GS12 Ms. Brigette White
Deputy Director
(06)
Col. Bryan Salas/
Lt. Col. Chris Hughes
Plans Branch
(05)
Maj. Chris Logan
Communication
Integration
(GS-15)
Jim Pinkelman
Defense Media Activity
L.A. Public Affairs Office
(05)
Lt. Col. Jason Johnston
N.Y. Public Affairs Office
(05)
Lt. Col. Neil Murphy
Marine Band
(GS-13)
Dennis Burian
Trademark
& Licensing
(GS-14)
Jessica
O’Haver
43
LOS ANGELES
• Determines supportability of Marine Corps participation with film,
television, documentary, and general entertainment industry
projects.
Lt. Col. Jason Johnston
310-215-7272
Structure & Functions
Director Div PA
(07)
Brig. Gen. Kennedy
PA Chief
(E9)
MGySgt. Rhys Evans
Media Branch
(05)
Maj. Stu Upton
ComRel
Branch
(GS15)
Larry Curtin
P.A. Administration
(GS12)
GS12 Ms. Brigette White
Deputy Director
(06)
Col. Bryan Salas/
Lt. Col. Chris Hughes
Plans Branch
(05)
Maj. Chris Logan
Communication
Integration
(GS-15)
Jim Pinkelman
Defense Media Activity
L.A. Public Affairs Office
(05)
Lt. Col. Jason Johnston
N.Y. Public Affairs Office
(05)
Lt. Col. Neil Murphy
Marine Band
(GS-13)
Dennis Burian
Trademark
& Licensing
(GS-14)
Jessica
O’Haver
45
NEW YORK CITY
• Facilitates Marine Corps interests with advertising and
financial sectors.
LtCol. Neil Murphy
212-784-0160
Questions?