The Real Wealth of
New York City
Amy Begg & Anne Brownlee
Sponsored by
Introduction to session
In this session, we will cover the complexities of
NYC real estate — including the co-op
mysteries — and define the lifestyles of these
potential prospects. We will discuss the
philanthropic and financial pressures of NYC
wealth and how to present a strategic plan for
fundraisers.
Session overview
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New York City real estate
Schools
Philanthropy
Social involvement (boards, clubs, etc.)
Strategic Plan
In this presentation we are not planning to
discuss the creation of wealth. The
presentation will focus on lifestyle and other
indications of wealth.
Real estate- New York City
Real estate – condo versus
co-op
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What is a condo?
Benefits of owning a condo?
Negatives of owning a condo?
Top NYC condos
Real estate – co-op versus
condo
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What is a co-op?
Benefits of owning a co-op?
Negatives of owning a co-op?
Top NYC co-ops
Real estate – identifying and
valuing
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Locating ownership information
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ACRIS
Property Shark (1 free search per day or
subscribe)
Paid vendors (e.g. Lexis/Nexis, Dataquick, etc.)
Real estate- ACRIS
Real estate- ACRIS
Real estate- ACRIS
Real estate-ACRIS
Real estate- ACRIS
Real estate- Property Shark
Real estate- Property Shark
Real estate- Property Shark
Real estate- Property Shark
Real estate- identifying and
valuing
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Locating building information
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Building type
Number of floors/apartments
Size (Sq. footage, bedrooms/bathrooms, terrace,
etc.)
Location
Financial requirements
Real estate- City Realty
Real estate- City Realty
Real estate- City Realty
Real estate- City Realty
Real estate- identifying and
valuing
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Values/comparables
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Realtor sites
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Street Easy
Trulia
Douglas Elliman
Stribling
Sotheby’s
Corcoran
Real estate – other
considerations
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Taxes
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New York City sales tax
Property tax
Flip tax
Broker fees
Townhouses
Parking spaces
Real estate- unwritten rules
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Neighborhoods
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Identities and characteristics
Building requirements
The Good Buildings
Unlisted apartments
Outside space (terrace, roof deck, etc)
Different addresses for the same building
Named buildings (e.g. Beresford)
New York Observer
Private schools – facts & figures
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Pre-school to high school
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Kindergarten acceptance percentages
Metropolitan Montessori School – Pre-K $24,600 FY14
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Testing
Top private schools with tuition costs
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Manhattan
The Brearley School - $38,200 FY14
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Boroughs
Horace Mann School - $39,100 FY14
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Suburbs
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Rye Country Day School - $34,600 FY14
Boarding
Deerfield Academy (Deerfield, MA)
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Tuition- $47,500 FY14
Estimated total cost of attendance - $49,625 FY14
Private schools – other
considerations
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Coaches/consultants
Tutors
Additional financial considerations
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Philanthropy
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Annual giving
Campaigns
Board involvement
Social pressure
Philanthropy - engagement
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Personal
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Quid pro quo
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Usually the donor’s number one philanthropic
priority.
Usually the donor’s family/friends number one
philanthropic priority.
“You support my organization, I will support
yours.”
Business
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Expected contributions based on business
relationships, etc.
Philanthropy - giving pressures
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Major gifts
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Pledges
Name gifts
Campaign gifts
Endowed gifts
Event
Sponsorship
Membership
Direct mail
Philanthropy- events checklist
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Tables
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Tickets
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Pressure to seat the table with the right people
Fashion choices
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Individual Seating Tickets $2,000
Leadership table of ten - $50,000
Sponsor table of ten - $250,000
Dress: J. Mendel Gown- $7K+
Shoes: Christian Louboutin Pump - $3K+
Handbag: Judith Leiber Clutch - $4K+
Auctions
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Silent versus live
Social involvement – civic boards
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Boards
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Examples of prestigious boards
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Metropolitan Museum of Art - $10M
New York Public Library - $5M
Lincoln Center - $250K
Memorial Sloan Kettering
Central Park Conservancy
Giving requirements
Volunteering/corporate expectations
Non- New York Boards
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College/university
Private school
National Organization
Social involvement - clubs
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Clubs
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Examples of prestigious clubs
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Core Club
New Yacht Club
Liberty National Golf Club (Jersey City, NJ)
Round Hill Club (Greenwich, CT)
Shinnecock Hills Golf Club (Southampton, NY)
Wealth Clubs
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Examples of private wealth club
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Tiger 21
MetCircle Society
Strategic Plan
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Education
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Researcher
Fundraiser
Strategic Plan
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Prospecting projects/programs
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Connections/pathways
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Club memberships
Prestigious addresses
Titles of wealth (senior managing director, managing
director, partner, etc.)
Wealth clubs
Board memberships
Brokers
Potential hosts/event locations
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Country Clubs
Prestigious apartments
Contact information
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Amy Begg
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amy_begg@harvard.edu
617.495.0352
Anne Brownlee
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anne_brownlee@hms.harvard.edu
617.384.5512
Resources- real estate
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740 Park by Michael Gross
The Sky’s the Limit: Passion and Property in Manhattan by Steven Gaines
New York City Maps and Neighborhood Guide
 http://www.cityguidemagazine.com/viewpage.cfm?colid=4362
ACRIS
 http://www.nyc.gov/html/dof/html/jump/acris.shtml
City Realty
 www.cityrealty.com
City Realty Top Tens
 http://www.cityrealty.com/buildings/top_ten.cr
Property Shark
 www.propertyshark.com
Streeteasy
 www.streeteasy.com
Trulia
 www.trulia.com
Douglas Elliman
 http://www.prudentialelliman.com/
Resources - other
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BizBash's Top 100 Annual Events of 2012
 http://www.bizbash.com/new_yorks_top_100_events_2012/new
-york/story/22345/#sthash.eWQTRvU5.dpbs
 Bloomberg by Bloomberg by Michael Bloomberg
Bravo TV
 Million Dollar Listing
 Real Housewives of New York
 NYC Prep
HGTV
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Selling New York
New York Social Diary
 http://www.newyorksocialdiary.com/
New York Observer
 www.observer.com
New York Post
 www.nypost.com
Platinum Clubs of America
Richistan by Robert Frank
Social register
Town and Country
Resources – select articles
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“Before College, Costly Advice Just on Getting In” New York Times, 7/19/09.
“Capital of the Rich” New York Times 4/26/04.
“Flip-Flopping on Flip Taxes” New York Times, 9/3/10.
“If You’ve Got It, Flaunt It” New York Magazine, 7/13/09.
Irwin, Robert. Tips and Traps When Buying a Condo, Co-op, or Townhouse
“It Happened One Weekend” Curbed, 3/9/09.
“Madoff, Madonna and the Co-op” The Times (London), 1/9/09.
“Make a Bid” New York Times, 3/8/09.
“Manhattan Apartment Prices Skid 13%-19% in Q2” Associated Press, 7/2/09.
New York Observer
The Real Deal “A unit-by-unit look at 15 CPW”
“Rich, but Rejected” New York Times, 7/13/08.
“Rich Kid Syndrome” New York Magazine 1/8/08
“Robin Hood Event Adjusts to Tough Times” New York Times 5/12/09.
“Soaring Charges Hit Condo, Co-op Owners” Crain’s New York Business, 2/23/09.
“Spirit of Cooperation” Chicago Sun Times, 6/7/09.
“The Struggle to Sell 985 Park Avenue” Luxist 6/20/09.
“There’s a Problem With Your Application” New York Magazine, 3/30/09.
“Trustees Find Board Seats Are Still Luxury Items” New York Times, 4/3/10.
“Where Everyone Knows Your Portfolio” New York Times, 10/14/07.
Resources – photo credits
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15 CPW – nycondoblog.com
Trump Palace – CityRealty.com
The Pierre Penthouse – Hark Lane Blog
The Pierre Fall View – Manhattan Miami Real
Estate
740 Park Ave - weblo.com
Resources – websites
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www.elikaassociates.com
www.unbroker.com
www.urbandigs.com
www.Citi-relocation.com
www.cityguidemagazine.com
www.tiger21.com
www.observer.com
www.thecoreclub.com
http://www.nyyc.org/
http://www.libertynationalgc.com/