THE INDUSTRY DILEMMA
ALLOW ETHICAL MOONLIGHTING
OR LOSE THE GIG ECONOMY?
Work Attitudes And
Job Satisfaction
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Learning Objectives
• Contrast the three components of an attitude.
• Summarize the relationship between attitudes and behavior.
• Compare and contrast the major job attitudes.
• Define job satisfaction and the main causes of job satisfaction.
• Discuss the consequences of job satisfaction.
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70% of the Indian Workforce is dissatisfied with their jobs
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• If you could choose between a highly paid job that you didn’t
like or your dream job that paid comparatively little, which
would you choose, and why?
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• What other factors are important to you besides compensation?
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• Hire for attitudes, train for skills - Richard Branson
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Attitudes
• Attitude is defined as “a learned
predisposition to respond in a
consistently favorable or unfavorable
manner with respect to a given
object”
• How do attitudes affect our behavior?
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Components of an Attitude
Three components of an attitude
• Affective: feelings or emotions about an object
• Behavioral: how one intends to act toward someone or something
• Cognitive: beliefs or ideas one has about an object
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Test Your Knowledge
Which attitude component is depicted by each of these statements?
A=Affective, B=Behavioral, or C=Cognitive
a. “I do not like going to work.”
b. “I intend to quit my job.”
c. “My pay is low”
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YOUR contract prohibits moonlighting, but
you still teach
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Cognitive Dissonance
Cognitive Dissonance
• Psychological discomfort experienced when
attitudes and behavior are inconsistent
How can you reduce cognitive dissonance?
• Change your attitude/behavior
• Belittle the importance of inconsistent
behavior
• Find consonant elements that outweigh
dissonant ones
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Work Attitudes
Job
Involvement
extent to which an individual identifies
psychologically with his or her personal job
Perceived
Organizational
Support
the degree to which employees believe the
organization values their contribution and cares
about their well-being
Employee
Engagement
an individual’s involvement with, satisfaction
with, and enthusiasm for, the work she does
Org
Commitment
an employee identifies with a particular
organization and its goals and wishes to remain a
member.
Job
satisfaction
is an affective or emotional response toward
various facets of one’s job
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Same Example- Let’s Rethink
• Imagine you're working at Deloitte. Every morning, you're
excited to go to work. What would you call that feeling?
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Causes of Job Satisfaction
Need
Fulfillment
Personality
Discrepancies
Job Satisfaction
Equity
Value
Attainment
Causes of Job Dissatisfaction
Inadequate
compensation
Limited Career
Growth
Poor Work
conditions
Job Dissatisfaction
Poor
Management
Poor Worklife Balance
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What’s boosting satisfaction
•
•
•
•
•
•
•
•
•
Exciting work and challenge
Career growth, learning and development
Fair pay and benefits
Relationships and working with a great boss
Pride in the organization, its mission and its product
Great work environment or culture
Being recognized, valued and respected
Meaningful work, making a difference
Autonomy
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Consequences
Job
Performance
Organization
Citizenship
Behavior
Workplace
deviance
+ve
Job
Satisfaction
Customer
Satisfaction
Absenteeism
Turnover
Life
Satisfaction
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Your Experience
What was the primary reason you’ve ever quit a
job?
a.
b.
c.
d.
e.
f.
Didn’t like my boss
I wasn’t a fit with the company
culture
Better pay somewhere else
More interesting or challenging work
somewhere else
I’ve never quit a job
Other
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Implications for Managers
• Of the major job attitudes – job satisfaction, job involvement, organizational
commitment, perceived organizational support (POS), and employee
engagement – remember that an employee’s job satisfaction level is the best
single predictor of behavior.
• Pay attention to your employees’ job satisfaction levels as determinants of
their performance, turnover, absenteeism, and withdrawal behaviors.
• To raise employee satisfaction, evaluate the fit between the employee’s
work interests and the intrinsic parts of his/her job to create work that is
challenging and interesting to the individual.
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CASE STUDY
• Imagine you're an HR consultant. The CEO tells you,
'Employees are resigning after we introduced a strict nomoonlighting policy.' Before changing the policy, what would
you want to understand?
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• Questions?
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