* 0000800000001 *
,
,
™
Cambridge IGCSE
¬Xw@4mIsQ¢MŠ@z6W
¬NHE•lLk{v™>P”FJ‚
¥ee•u•e•EuuU¥ ¥UuU
*5054923739*
0450/21
BUSINESS STUDIES
October/November 2024
Paper 2 Case Study
1 hour 30 minutes
You must answer on the question paper.
You will need: Insert (enclosed)
INSTRUCTIONS
• Answer all questions.
• Use a black or dark blue pen. You may use an HB pencil for any diagrams or graphs.
• Write your name, centre number and candidate number in the boxes at the top of the page.
• Write your answer to each question in the space provided.
• Do not use an erasable pen or correction fluid.
• Do not write on any bar codes.
• You may use a calculator.
INFORMATION
• The total mark for this paper is 80.
• The number of marks for each question or part question is shown in brackets [ ].
• The insert contains the case study.
This document has 12 pages. Any blank pages are indicated.
11_0450_21_2024_1.16
© UCLES 2024
[Turn over
* 0000800000002 *
1
DO NOT WRITE IN THIS MARGIN
,
2
,
(a) Explain four reasons why a business might remain small.
Reason 1: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
Reason 2: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Reason 3: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Reason 4: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[8]
© UCLES 2024
ĬÖ÷Àĝ´íÉóÑĢÍĊ½ü¸ý×
ĬÎÆĂÈđàÞÔĆĄööæäîÂĂ
ĥõµĕµõĥõõµåĕĥÅąĕÕÕ
11_0450_21_2024_1.16
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
* 0000800000003 *
,
3
,
(b) Consider the following three roles of packaging for CC’s products. Which role is most important
for CC? Justify your answer.
•
Protecting the product
•
Promoting the brand image
•
Providing information about the product
DO NOT WRITE IN THIS MARGIN
Protecting the product: .....................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Promoting the brand image: .............................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Providing information about the product: ..........................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Conclusion: .......................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
ĬØ÷Àĝ´íÉóÑĢÍĊ½ú¸ý×
ĬÎÅāÀėäÎåôí³âÎøî²Ă
ĥõÅÕõĕąĕĥÅõĕĥåĥÕÅÕ
11_0450_21_2024_1.16
[Turn over
* 0000800000004 *
2
DO NOT WRITE IN THIS MARGIN
,
4
,
(a) Explain two functions of management for CC’s new manager.
Function 1: ........................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Function 2: ........................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[8]
© UCLES 2024
ĬÖ÷Àĝ´íÉóÑĢÍĊ¿ü¸ÿ×
ĬÎÅĄÀčÒÛÒîö¼ĄòÖĞÊĂ
ĥÅĕÕµĕąµąĥąĕååÅÕÕÕ
11_0450_21_2024_1.16
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
* 0000800000005 *
,
5
,
(b) Consider how a decrease in interest rates and an increase in taxes in country P could affect
CC. Which is likely to have the biggest effect on CC’s profit? Justify your answer.
Decrease in interest rates: ................................................................................................
...........................................................................................................................................
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Increase in taxes: .............................................................................................................
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Conclusion: .......................................................................................................................
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
ĬØ÷Àĝ´íÉóÑĢÍĊ¿ú¸ÿ×
ĬÎÆăÈěÎëçČċíØĊĂкĂ
ĥÅĥĕõõĥÕĕĕÕĕåÅåĕÅÕ
11_0450_21_2024_1.16
[Turn over
* 0000800000006 *
3
DO NOT WRITE IN THIS MARGIN
,
6
,
(a) Explain two benefits and two limitations of CC using batch production.
Benefit 1: ..........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
Benefit 2: ..........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Limitation 1: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Limitation 2: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[8]
© UCLES 2024
ĬÚ÷Àĝ´íÉóÑĢÍĊ¾úµý×
ĬÎÅăËđ¶áßÿúĈ¸òģÆÊĂ
ĥĕÅĕõÕĥõÕõõĕĥÅąÕĕÕ
11_0450_21_2024_1.16
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
* 0000800000007 *
,
7
,
(b) Consider the two options for CC’s new cookies outlined in Appendix 3. Which option should
CC choose to produce? Justify your answer using appropriate calculations.
Option 1: ...........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Option 2: ...........................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
Recommendation: ............................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
ĬÜ÷Àĝ´íÉóÑĢÍĊ¾üµý×
ĬÎÆĄÃėºÑÚùćÁĤĊ·ÆºĂ
ĥĕµÕµµąĕÅąåĕĥåĥĕąÕ
11_0450_21_2024_1.16
[Turn over
* 0000800000008 *
4
DO NOT WRITE IN THIS MARGIN
,
8
,
(a) Explain two reasons why CC might need finance.
Reason 1: .........................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Reason 2: .........................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[8]
© UCLES 2024
ĬÚ÷Àĝ´íÉóÑĢÍĊÀúµÿ×
ĬÎÆāÃčÌØÝ÷ĀÊÂæĕÖÂĂ
ĥåĥÕõµąµååÕĕååÅĕĕÕ
11_0450_21_2024_1.16
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
* 0000800000009 *
,
9
,
(b) Consider the following three pricing methods CC could use for its existing products. Which
pricing method should CC use? Justify your answer.
•
Cost-plus
•
Promotional
•
Competitive
DO NOT WRITE IN THIS MARGIN
Cost-plus: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
Promotional: .....................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Competitive: ......................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Recommendation: ............................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
ĬÜ÷Àĝ´íÉóÑĢÍĊÀüµÿ×
ĬÎÅĂËěÈèÜāñÿĖÎÁÖ²Ă
ĥåĕĕµÕĥÕµÕąĕåÅåÕąÕ
11_0450_21_2024_1.16
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
,
© UCLES 2024
,
BLANK PAGE
ĬÚ÷Àĝ´íÉóÑĢÍĊ½ú·ý×
ĬÎÇāÊďÄÂãðćĤÞèñкĂ
ĥõąĕõµåµąĕÕÕåąÅĕåÕ
11_0450_21_2024_1.16
DO NOT WRITE IN THIS MARGIN
10
DO NOT WRITE IN THIS MARGIN
* 0000800000010 *
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
* 0000800000011 *
,
© UCLES 2024
11
,
BLANK PAGE
ĬÜ÷Àĝ´íÉóÑĢÍĊ½ü·ý×
ĬÎÈĂÂęÀ²ÖĊúåúÐåĞÊĂ
ĥõõÕµÕÅÕĕĥąÕåĥåÕµÕ
11_0450_21_2024_1.16
,
12
,
Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.
To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.
Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.
© UCLES 2024
ĬÚ÷Àĝ´íÉóÑĢÍĊ¿ú·ÿ×
ĬÎÈăÂē®·áĈñÞÜôćî²Ă
ĥÅåÕõÕÅõõÅõÕĥĥąÕåÕ
11_0450_21_2024_1.16
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
BLANK PAGE
DO NOT WRITE IN THIS MARGIN
* 0000800000012 *