COMM7200: Formal Audience Analysis Profile Source: John M. Lannon
Audience Identity and Needs
Primary Audience (name/title):
Secondary Audience:
Relationship (client/employer, etc.):
Intended use of document (perform a task, solve a problem):
Prior knowledge about the topic:
Additional information needs (background):
Probable questions the audience will have:
Audiences’ Probable Attitude and Personality
Attitude towards topic (indifferent, skeptical):
Probable objections (cost, time):
Probable attitude toward the writer (intimidated, hostile):
Persons most affected by this document:
Probable reaction to document (resistance, approval):
Temperament (cautious, impatient):
Risk of alienating anyone:
Audience Expectations about the Document
Reason document originated (their request, my idea):
Scope (comprehensive, concise):
Material important to the audience (interpretations, cost):
Most useful arrangement (problem-cause-solution, other):
Tone (business, apologetic, objective):
Intended effect on the audience (win support, change behaviour):
Due Date: