AUDIENCE ANALYSIS WORKSHEET Write your answers using complete, grammatical sentences. Name Audience Identity and Needs Primary audience: Secondary audience: Intended use of document: (Perform a task, solve a problem, other) Prior knowledge about this topic: (Expert, knows nothing, a few details, other) Additional information needed: (Background, demographics, other) Probable questions: Audience’s Probable Attitude and Personality Attitude toward topic: (Indifferent, skeptical, other) Probable objections: (Cost, time, none, other) Probable attitude toward this writer: (Intimidated, hostile, receptive, eager to learn, other) Persons most affected by this document: Personality or temperament: (Cautious, impatient, technophobe, other) Probable reactions to document: (Resistance, approval, anger, guilt, other) Any risk of alienating anyone? Who? Audience Expectations about Document Reason document originated: (Audience request, my idea, supervisor request, other) Amount of detail or acceptable length of document: (Comprehensive, concise, other) Relevance or importance of information to audience: (Interpretations, costs, conclusions, other) Most useful arrangement or organization of ideas: (Problem-causes/solutions, chronological, spatial, other) Tone: (Businesslike, apologetic, enthusiastic, friendly, informal, other) Cultural considerations: (Level of detail or directness, formality, other) Intended effect on this audience: (Win support, change behavior, change attitudes, increased confidence, other)