222424116 ‫مهند حسين اللويم‬
1. Give an example of a product in the Introduction phase, and explain why it’s in the
introduction and not the others.
Example: A self-driving electric truck.
Explanation: This product is in the introduction phase because it is still new to the market, has
high development costs, and limited consumer awareness. Companies are testing the market
response, and sales are relatively low compared to more established products.
2. Give an example of a product in the growth phase, and explain your choosing.
Example: Electric bicycles (E-bikes).
Explanation: E-bikes are in the growth phase as their sales are rapidly increasing, more
companies are entering the market, and there is growing consumer demand. Advertising and
awareness are expanding, and production costs are starting to decrease.
3. The VR goggles, in what phase of the product life cycle do you think they are? Explain.
Answer: VR goggles are in the growth or early maturity phase.
Explanation: VR technology has been on the market for several years and has gained popularity,
especially in gaming, training, and virtual meetings. More companies, such as Meta and Sony,
are investing in VR, and improvements in technology are making them more accessible.
However, they are not yet at the saturation level of smartphones or laptops.