POP MEALS BUSINESS PLAN
Expansion Plan
Overview
Proposed Country:
Orchard Road, Singapore
Mode of Expansion:
Franchise and wholly owned
subsidairy
Strength Analysis
Sustainability Practices.
Wide range of menu options.
Effective marketing Strategies.
Opportunities Analysis
Increasing Focus on Healthy
Eating Trends.
Collaborate with delivery
services such as Grab Food,
Foodpanda and Deliverco.
Singapore as a Regional
Expansion Hub.
Porter’s Diamond Model
Analysis
Problem to Resolve: Factor Conditions
Demand Conditions
Wide and Diverse Customer Base
High Spending Power
Online Demand
Natural Resources, Human Resources, Location costs
Related and Supporting Industries
Agriculture and Aquaculture
Hospitality and Tourism Industry
Packing
Water-Efficient Technology & eco-friendly practices
Create Sustainable Sourcing Focused on Suppliers in the
Local Area Developing Strategic Partnerships
Shift focus to Delivery Kitchen Models & delivery-focused
models