Deadline: 4th August
• Format: Report
• Word limit: 2500 words (variation within 10% more or less is allowed)
Assignment background
One of the important decisions that businesses need to make in its internationalisation is to
choose an appropriate entry mode to foreign markets. Imagine you are working for a
Singapore company listed on Singapore Exchange (see below for more details) and have
been asked to expand the company’s product/service to Australia. Your task is to choose the
most appropriate entry mode for your company based on your analysis on a range of
related factors.
Which company shall I choose for this assignment?
A list of Singapore companies will be provided to you inside the Blackboard of this course.
You may choose any one of the companies from the list to do your assignment. The list
comprises firms incorporated in Singapore and listed in Singapore Exchange (SGX). This will
give you easy accesses to the information that you will need to complete this assignment,
such as the company’s profile, annual report, financial performance etc.
What products/services of the company should I focus on?
Most of the given companies have more than one segment of products/services. In this
assignment, you ONLY need to focus on one product/service of the company.
Assignment question
What is the most appropriate market entry mode, and why?
In this assignment, you need to choose the most suitable entry mode for the chosen
company and MUST justify itby analysing the followings:
Company analysis: justify your choice of entry mode by analysing the company’s
resources and the nature of its main products/services
Context analysis: justify your choice of entry mode by considering the cultural, legal,
political, economic and market environments related to the product/service in the
target (Australian) market;
Scale analysis: why do you think your choice of the entry mode suits the company in
terms of scale, risk level, return level, control level and integration level (level of
integrating with local market)?
This assessment task should be presented as a report and should include the following
 Title page (title of your report, your name, student number and word count)
 Introduction (up to 200 words)
 Entry mode and Analysis ( what is the most suitable entry mode and why – you can
make your own sub-headings in this section)
 Conclusion (up to 200 words)
 Reference List (is excluded from word counts)
Other requirements
A minimum offive(5) academic journal articles must be used in your report.
The assignment must be well-structured and well-presented.
The clarity of expressions together with the appropriate use of grammar, spelling
and punctuations are important to maintain.
Any use of comments, information, data or quotations from any sources (books,
journals, newspapers, web etc.) must be cited using Harvard referencing style.
The 12 point font in Times New Roman should be used throughout. Appropriate
spacing (1.5 lines) and margins on all sides (at least 2 cm) need to be maintained.
Number each page.
The core of this assignment is to assess your level of mastery of the subject matters
and your analytical skills in relation to market entry modes. Being descriptive is NOT
appropriate for this assignment.
Keep the Introduction and Conclusion short (maximum 200 words each) and focus
on the entry mode analysis.
Assessment Criteria
Level of mastery of the subject matters
Quality of analysis and justification
Academic writing clarity, logic and skills
Quality, relevance and sufficiency of references