Business Intelligence Business Intelligence is used to convert data into useful information, making it easier for companies to make decisions. Business intelligence uses business analytics, data mining, data visualization data tools and infrastructure. Modern companies implement BI by using selfservice analysis, speed to insight, and many other methods. Three of the companies that use business intelligence are Zara, Expedia, and Tesla. Zara, one of the biggest clothing brands, integrated BI into the company in many ways, one of them is they started implementing self-service, this way it very efficient for people to checkout, also it helps the company gain more insight on consumer trends and keep track of inventory levels, leading to quick decisions about stocking and production. Expedia, the online travel agency, this year they introduced a different way of business intelligence. It consists of an ai assistant that helps costumers planning their trips, shopping, booking, and making changes during a trip. It is called Romie, it can recommend activities dining options, while also updating customers’ plans in real-time to help them adjust as needed. This is a way that Expedia make the customers experience better and attract more clients to their business, it can also be added to group chats and it where it will learn about the vacation plans and give suggestions. Tesla uses business intelligence to manage vehicle data, streamline manufacturing, and improve customer service. Each Tesla vehicle generates a significant amount of data that helps predict mechanical issues and enhance future models. These tools analyze manufacturing patterns, resulting in increased efficiency and cost savings. The data collected from Tesla’s self-driving cars is processed using AI algorithms, enabling real-time driving decisions that enhance safety and efficiency. The main difference between business intelligence and data is that date is information gathered, business intelligence turns the data into insight that can be used to make better decisions. For example, data can tell Zara what items are currently in stock, and business intelligence helps Zara predict which products will gain popularity in the future, allowing for adjustments in production and inventory management. Despite its benefits, implementing and maintaining business intelligence systems can be expensive, so it is harder for smaller businesses be able use it. Additionally, an over-reliance on quantitative data may cause companies to miss out on qualitative factors like market sentiment or emerging cultural trends, which can be hard to quantify. Nonetheless, the advantages of business intelligence such as decreased waste and better operational efficiency. Lastly, Business intelligence is an essential tool for companies that want to boost efficiency and make data driven decisions. Zara, Expedia, and Tesla are examples of how companies use business intelligence to optimize personalize customer experiences and maintain competitiveness in changing markets. Although BI systems have their limitations, their capacity to provide actionable insights through comprehensive data analysis makes them invaluable for contemporary businesses. As technology continues to advance, the importance of BI is likely to grow, helping companies adapt and thrive. Sources: https://www.tableau.com/business-intelligence/what-is-business-intelligence https://medium.com/dare-to-be-better/how-tesla-is-using-ai-and-big-data-analytics-in-their-selfdriving-cars-7072e410c1b8 https://www.pymnts.com/artificial-intelligence-2/2024/expedia-unveils-ai-assistant-to-help-withtravel-planning/ https://revelate.co/blog/self-service-analytics-meets-business-intelligence/ https://aiexpert.network/case-study-zaras-comprehensive-approach-to-ai-and-supply-chainmanagement/
