AP/ADMS 2511 Practice Final Exam, Part A – P. 1 of 8
YORK UNIVERSITY
FACULTY OF LIBERAL ARTS AND PROFESSIONAL STUDIES
School of Administrative Studies
AP/ADMS 2511 - Management Information Systems
Practice Final Examination
Two and a half hours (150 minutes)
Section _____
Instructor Names and Sections
A York Card or acceptable photo identification is required as your identification for this
examination.
Examination Instructions: NO AIDS ALLOWED.
You are required to both sign in and sign out with your Photo ID for this examination.
Please write all your answers for Part A, IN INK on the examination papers. DO NOT USE
WHITE-OUT. Use pencil for the multiple choice scantron sheet.
Print your name and student number on each package. If there is insufficient space in the
answer spaces provided, write on the blank sides of the pages. This examination will be handed
out as two packages.
Note that for grades to be awarded, answers must be different in each question and each
question part of the examination.
Check that your examination has 17 pages (6 for Part A and 11 for Part B).
For Instructor Use Only:
Grade Achieved:
Part
Marks
Minutes
__________Part A
A
20
50
__________Part B
B
40
100
Total
60
150
=========
Raw Score
===========
Percentage
AP/ADMS 2511 Practice Final Exam, Part A – P. 2 of 8
Instructions that pertain to potential examination disruption:
Please immediately identify your documents and complete the answer sheets in an organized
fashion:
1. Write your name and student number at the top of each part of your examination as soon
as you receive it.
2. In the event of a disruption (fire alarm or other disruption) where we are required to leave
the room, we will be doing an orderly evacuation and you will be required to hand in the
handed-out parts of the examination prior to leaving the room. Then, after any disruption,
when we resume the examination, you will not have access to handed-in portions again.
2511 Examination room evacuation procedures
SAFETY FIRST, EXAMINATION SECOND!
In the event of a need to evacuate the examination room:
1. Stay silent, cell phones and non-examination papers out of reach. Quietly put on your
outerwear and gather your possessions.
2. PLACE YOUR EXAMINATION MATERIALS IN THE BOX AT THE FRONT OF
THE ROOM OR
AS DIRECTED BY YOUR INSTRUCTOR or TEACHING ASSISTANT. YOU WILL
NOT HAVE ACCESS TO THESE MATERIALS AGAIN.
3. Take all garbage and coffee cups in your immediate area and place them in the
appropriate containers on the way out.
4. Follow an invigilator outside and remain calm, stay with your instructors and invigilators.
5. When the alarm is over, return to your examination room. The examination will continue
with subsequent questions of the examination under examination conditions.
AP/ADMS 2511 Practice Final Exam, Part A – P. 3 of 8
Case: IT’s About Business 6.4, The Boeing Collaboration Center
(Source: Introduction to Information Systems: Supporting and Transforming Business, Fifth Canadian Edition)
The Boeing Company (www.boeing.com) is a U.S.-based multinational corporation that designs,
manufactures, and sells airplanes, rotorcraft, rockets, and satellites globally. The company is the
second-largest defence contractor in the world, behind Lockheed-Martin
(www.lockheedmartin.com).
Boeing designed its Collaboration Center in its Arlington, Virginia regional headquarters
to provide new ways of engaging with the company’s global customers. The Center enables
Boeing to present its capabilities in an immersive, visual environment that encourages close
collaboration with its customers. Boeing’s intent is to deliver a customer engagement experience
unlike any that its customers have previously seen. In addition, the Center wants each customer
to have a customized experience.
The Center consists of 7,500 square feet of multi-use spaces. Customers first see a 27-by8 foot Entrance Feature. This large screen offers an audiovisual presentation of Boeing’s diverse
capabilities. The screen is composed of Christie MicroTiles. The tiles are modular, rearprojection cubes that can be placed to form a large video wall-style display. Customers are then
greeted at the Welcome Wall. This 3-by-3 array of Samsung 55-inch multitouch displays
communicates customized messaging and includes the objectives for the meeting, agenda details,
and concierge features, which can include real-time flight arrival and departure information as
well as a 100-year history of Boeing.
A pair of Collaboration Rooms feature Cisco videoconferencing systems and 90-inch
Sharp displays that include touch interfaces that create comfortable, flexible spaces that are ideal
for effective collaboration. These rooms can be configured in different ways. Alternatively, they
can be combined into one large working environment.
Next to the Collaboration Rooms is the Launch Window, which offers sofa seating in
front of a 90-inch interactive Sharp display screen. This screen can present three-dimensional
content to showcase Boeing products and touch-enable simulations.
The Global Presence Wall features a 3-by-3 array of Samsung 55-inch multitouch
displays with custom content about Boeing’s global presence, featuring supplier information,
economic impact, and corporate citizenship initiatives. Customers can drill down and see details
by country and by global location.
The highlight of the Collaboration Center is the One Boeing Wall, a display consisting of
18 Samsung 55-inch monitors. The Wall has audio and video conferencing capabilities as well as
a multitouch capability that enables multiple customers to explore and cross-reference Boeing
products and services at the same time. After a collaboration, documentation annotated on the
AP/ADMS 2511 Practice Final Exam, Part A – P. 4 of 8
Wall can be saved and sent to customers for follow-up.
The same application supporting the One Boeing Wall also supports two multitouch
interactive table displays that are located at opposite ends of the Collaboration Center. Each table
contains two embedded 42-inch multitouch computers that feature object recognition. Boeing
staffers and customers can place an object, such as carbon fibre or a product model, on these
tables to obtain a deeper understanding of the object’s capabilities.
In the Centers’ Horizon Theater, customers experience presentations, webcasts, and flight
simulations. Customers can also engage in two-way video and audio conferences with remote
participants such as Boeing executives or subject matter experts dispersed throughout the world.
The Theater is an immersive environment with digital surround sound and three high-definition
projection images on a 180-degree curved screen. In the Theater, the visual and audio experience
of a flight simulation is so realistic that Boeing installed steady bars for customers to balance
themselves.
Interestingly, as impressive, and state-of-the-art as the Collaboration Center is, Boeing
does not think the Center will look the same in three years. The aerospace giant is already
anticipating how augmented reality and virtual reality technologies will impact the firm’s
collaboration with its customers.
Required: (20 marks)
A.
(3 marks, 1 mark for each example)
Provide one example of how the customer service department of the Boeing collaboration centre
could use each of the following technologies:
(i)
Really Simple Syndication (RSS)
This is when you can get the info you want, when you want it. The customer service dept
could use this to tailor their services to the questions the customer asks. E.g. customer asks
about the planes engine capabilities, the customer service rep can open a portal that has all
the info on Boeings engines.
(ii)
Wiki
They could use wiki to search up a specific product they may not understand. E.g. searching
up newest version of air missile.
(iii) Map mashup
They could use a map mashup to identify where most of their customers are from. They can take
their addresses and represent it on a map. This can help the customer service dep know where to
send things or help with any errors if customers change their address.
AP/ADMS 2511 Practice Final Exam, Part A – P. 5 of 8
B.
(3 marks, 1 mark for each example)
Provide an example of how Boeing could use each of the following:
(i)
Business-to-employee (B2E) e-commerce
E.g
(ii) Government-to-business e-commerce (G2B EC)
E.g Government selling contract to design defense rockets to Boeing online.
(iii) Reverse auction
E.g Boeing looking for bids for their rockets online. After they purchased the designs
from a third party.
C.
(3 marks, 1 mark for each example)
Provide an example of how each of the following types of reports could be used to support each
management level of the functional area of parts inventory management.
(i)
Comparative report for strategic decision making
E.g. Inventory management wants to find out if they should drop a product from their line.
So they use sales and costs from previous years to compile a comparative report. This info
will help the inventory manger decide if they should drop a product and which one.
(ii) Key-indicator report for management control (tactical decision making)
E.g. Inventory management wants to know if they are losing money during the production
process. A key- indicator report containing inventory turnover and number of defects would be a
key-indicator because it would help management hone in on what areas of the process to fix.
(iii) Drill-down report for operational decision making
E.g. Inventory management wants to know if they should make some budget cuts. A drill down
report focusing on employee hours which contains the marginal revenue of each employee would
heavily support this operational decision making by inventory managmenet
Be sure to both describe the report and the management decision it supports.
D.
(2 marks, 1 mark for each example)
Provide examples of how employees of the Boeing Collaboration Centre could use two different
customer-touching CRM (customer relationship management) applications.
(i)
Customer-touching CRM application example 1
E.g. Employees can use an app where customers fill out their orders for custom made
products. Custom rockets for militaries, Private jets for celebrities, etc
AP/ADMS 2511 Practice Final Exam, Part A – P. 6 of 8
(ii) Customer-touching CRM application example 2 (a different application)
E.g Loyalty program where if customers buy a certain amount of product (rocket, planes, etc).
They’ll get a discount on future purchases.
E.
(2 marks, 1 mark for each example)
(i)
How could Boeing use the pull model for inventory management?
Boeing could use a pull model by basing production based on when customer orders are placed.
(ii)
Explain how information systems could support the use of the pull model that you
have described.
Boeing could use an IS that is designed to notify Boeing when orders are placed and
what parts to order. Similarly, they could use a JIT (Just in Time Inventory) system to
automatically replenish inventory when it reaches a certain threshold.
F.
(2 marks, 1 mark for each example)
Provide an example of how each of the following BA (business analytics) tools could be used by
the sales and marketing functional area of Boeing:
(i)
Online analytical processing (OLAP) also known as multidimensional analysis
OLAP could be used to determine which of Boeing’s products sale the most and for the
marketing dept it could be used to determine how the public is hearing about their products.
E.g. online marketing, door-door, etc
(ii)
Data mining
Data mining could be used by both departments. For sales it could be used to swift through
large spreadsheets stored in databases to look for patterns to see what leads to consistent
sales. For the marketing dept it could be used to analyze customer data stored in databases
and see what type of marketing ultimately leads to customers purchasing their products.
G.
(2 marks, 1 mark for each example)
Provide an example of how each of the following types of AI (artificial intelligence) could be
used by Boeing:
(i)
Convolutional neural network
Boeing could use CNN to automate parts of their customer service. E.g. when a customer
wants to buy a plane CNN can automatically recommend certain products (airbus, small jet,
etc) based on the inputs the customer selects.
(ii)
Machine learning
AP/ADMS 2511 Practice Final Exam, Part A – P. 7 of 8
Boeing could use machine learning to develop their online chat help. The development team
at Boeing could use common questions that the company usually gets to train the AI to reply
with accurate responses.
H.
(3 marks, 1 mark for each example)
Assume that the Boeing Collaboration Centre was assembled using customized systems that
included being created by in-house information technology (IT) staff. Provide an example of
how Boeing IT employees could have used each of the following methods or tools to develop or
maintain the collaboration centre’s software.
(i)
Systems investigation: feasibility study
The team would use Systems investigation to understand if it’s possible to implement this
project. They would collect info on the available budget, how long it would take to develop
the centre, and anything else that would given them an idea if it’s possible or not to do this
task.
(ii)
Joint application design (JAD)
The team would use JAD to collect user requirements as a group and bounce ideas of each
other. This would allow them to quickly develop iterations of the centre and refine any issues
they might face. It would also save them time and in turn money due to having many people
tackling the project.
(iii) Systems maintenance
The team would use systems maintenance as tool to see if the centre was successful. Did it
achieve its object? Did customer engagement go up? These are guidelines the team can use to
see if the centre has fulfilled the objective because if not the team will have to come up with
solutions.
End of Part A