Amazon Ads: 5 Steps to Optimize Amazon Ads
Amazon is a huge platform where you can sell your products to many buyers. Millions of thirdparty sellers are already on this platform. However, growing your business on Amazon is not
child play due to the huge competition on the platform. According to a report, at least 45% of
shoppers make their purchases by selecting products from the top results of Amazon's search
listings.
If you sell your products on Amazon, you must know how to create your marketing strategies
effectively, especially if you need better visibility and traffic. So, what are the hacks to show
your products to more people on Amazon?
Amazon ads are the fastest and most efficient way to boost the visibility of your products on the
site. Here, we will discuss about 5 amazon PPC tips to optimise your ads campaigns. Read on to
learn the entire process in easy, simple words!
What is Amazon Ads?
Amazon ads are targeted ads that are used by small and large businesses. This marketing strategy
helps users create ad campaigns and increase the ranking of their products on the Amazon search
engine. Amazon PPC advertising services support sellers who struggle to achieve success on
Amazon. You can utilise this marketing approach to boost the impression of your products. This
will help you to get more calls and orders from your target audience.
However, handling Amazon ads is a long-term approach; you must know the top strategies to
manage and handle your budget. You need to know all the nuances that help you optimise and
refine your ad copies effectively. Therefore, ensure that you can get support from the Amazon
PPC agency. They will help you with their expertise and reach experience in Amazon ads.
Why is Your Amazon Ads Falling?
You might be using Amazon ads, but without proper knowledge, you won’t get the results you’re
expecting. So before optimising your ads, here we talk about the reason that becomes a hurdle to
boosting your business sales through Amazon ads:
Inadequate Keyword Research
One of the common mistakes users make isn’t spending enough time on keyword research. You
may not receive a good response without using high-quality keywords on your product pages.
Therefore, use the words and phrases that your target audience searches for.
Poorly Optimized Listings
Poorly optimised listings can also drag down your Amazon ads. The problem may lie in your
product pages which may lack proper keywords, descriptions, and competitive pricing. Plus your
products may have low-quality or no visuals that can attract the attention of your buyers.
Bad Ad Placements
If you can display your products to the audience when they search, this will be very useful for
the success of your advertising campaigns. However, getting poor feedback could mean that you
may fail to showcase your products to your audience. This is because your ad campaign is not
optimised properly. You can resolve this problem by connecting with the best PPC services
provider.
Lack of A/B Testing
A common mistake users make is failing to run A/B testing. This is a popular strategy in
Amazon ads where you run two versions of the ad (with different elements like images, copy,
and calls to action). This approach allows users to compare the performance of both copies and
see which one gets more clicks and conversions.
How to Optimize Effective Amazon Ads?
Amazon pay per click optimization means making smart adjustments to your process for the
best possible results. This practice allows you to refine your ad copies and correct mistakes you
may continually make. If you're looking for ways to optimise your Amazon ads, these steps
below will help you:
Step 1: Review Your Campaign Goals
The step that you need to perform is to take your steps back to reviewing your campaign goals.
What are the goals you have decided? Everyone wants to generate more sales and make more
money. The question is asked to show the importance of being more specific about Amazon PPC
marketing. You can set your campaign goals based on three key reasons:
Cost Efficiency: Most businesses run Amazon ads without investing expensive money. Their
main goal is to promote their products in a way that saves money. For that, they put a small
amount in their ad copies and run ads based on that amount.
Revenue Growth: If your primary goal is to increase revenue, focus on maximising your return
on ad spend (ROAS). You need to refine your target audiences and boost the engagement of your
ad copies.
Brand Visibility: Amazon ads are always going to generate sales. Some businesses aim to
increase the visibility of their products and brands. They create banners and product pages and
refine their products to bring them to the top pages.
Step 2: Use Keyword Research Tools
Finding appropriate keywords can be a daunting task. This is where seeking help from the best
keyword research tool helps to save your time and energy. You can utilise the tool to perform
market research and learn about high-traffic keywords. If you don’t want that, outsource your
work to an expert digital marketing company. That can easily help you, as they already have
experience helping countless people.
Here are some tips for using the right keywords:
●
●
●
●
●
●
Use high-traffic keywords.
Focus on including both short-tail keywords and long-tail keywords.
Use branded keywords and self-targeting tactics.
Insert keywords in the right place.
Don’t put all your keywords in one campaign.
Don’t forget to take benefits from negative keywords as well.
Step 3: Create Retail-ready Product Pages
One factor that can prevent you from getting more sales is the poor quality of your product
pages. Your Amazon pay per click ads can be shown to the right people, they may not purchase
because of the poor quality of your product pages. In this case, focus on creating high-quality
pages to encourage your buyers to purchase your products. These are some points you should
remember when optimising your product pages:
● Make your product pages attractive and eye-catching for your target audience.
● Write an attention-grabbing product title that includes the brand name and main
keywords.
● Keep the description well optimised equally providing relevant details to your users.
● Use high-quality and engaging videos and images.
Step 4: Expand Your Audience with Market Basket Analysis
Another way to improve Amazon PPC marketing is by proding the right audience. Sometimes it
happens that your ad campaigns don’t target the right advice, or the base of your audience is
quite narrow. In this situation, analyse keyword research and identify the behaviour of your
target audience on Amazon. The ads help you to utilise market basket analysis (MBA) to reveal
patterns of products. You can know about your products that have high and low traffic.
Step 5: Adjust Your Amazon Bidding Strategy
Managing your bidding is a daunting task for many small and medium businesses. If you lack
experience in understanding the nuances of Amazon PPC, you can turn to the best Amazon PPC
services.
When you turn to Amazon's bidding strategy, you have three options, dynamic bidding (down
only), dynamic bidding (up and down), and fixed bidding. Each type of method has its
advantages. Dynamic bidding helps you to automatically lower your bids when you are less
likely to make a sale. Secondly, dynamic bidding (up and down) increases your bid by 10%
when you are more likely to make a sale. Lastly, Fixed bids are an approach in which your bid is
not changed until you choose to adjust it.
Final Words
Amazon ads are an omnichannel marketing solution for Amazon sellers. You can adopt this
practice to create a meaningful connection with your target audience. This will help you reach
more customers and increase traffic to your products. Today, Amazon ads are used by countless
people to build brand awareness and increase sales of their products. This practice gets your
products featured on other Amazon partner site platforms like Netflix and others. That eventually
contributes to encouraging your buyers to make purchases of your products.