BlinkIt App UX Review
By Soumyadeep: 5 Tips
For Improvement
BlinkIt, formerly known as Grofers, is a
leading online grocery shopping and
delivery service in India. With over five
crore downloads on the Playstore and a
Introduction
4.6-star rating from more than 18 lakh
users, BlinkIt has positioned itself as a
reliable and efficient platform. However,
despite its success, BlinkIt faces several
UX challenges that need addressing to
enhance user experience.
The customer support feature on BlinkIt is not
easily accessible, forcing users to navigate
through multiple functionalities before finding
assistance. Users report difficulty resolving
simple issues due to the lack of self-service
options,
ineffective
chatbots,
and
poor
customer service. BlinkIt should improve
1. Hidden Customer
Service Feature
accessibility to customer support and offer
multiple support systems to address user
concerns promptly.
2. High Prices
BlinkIt’s convenience comes at a cost, with goods priced higher than those in physical
stores and competitors. The additional surge fees and delivery charges further increase
the cost, making it less attractive to budget-conscious consumers. To maintain a
balance between profitability and customer satisfaction, BlinkIt should consider market
surveys, opting for affordable suppliers, and offering promotions or discounts.
3. Navigation Issues
Effective navigation is crucial in mobile app design.
However, BlinkIt’s current navigation system lacks
clarity, leading to confusion among users. New users
may struggle to find specific features, while existing
users may waste time searching for desired actions.
BlinkIt should adopt clear and intuitive navigation,
possibly through bottom navigation, to enhance the
user journey.
4. Unclear Call
to Action (CTA)
CTAs are essential for guiding users
through an app. However, BlinkIt’s
CTAs, such as the “Next” button in the
Cart section, lack clarity and specificity.
This ambiguity can cause users to
hesitate or take unintended actions.
BlinkIt should consider using bold and
specific CTAs like “Buy Now” or “View
Cart” to create a smooth and intuitive
user experience.
To ensure that major UX changes do
not disrupt the app’s interface, BlinkIt
should conduct regular mobile app
audits. The app’s design is intuitive
and minimal, but principles such as
responsiveness
Mobile UX Audit
architecture
and
must
be
information
constantly
checked to maintain simplicity and
user-friendliness.
While BlinkIt has achieved significant
success in the online grocery market,
addressing
these
UX
challenges
is
crucial for maintaining and enhancing
customer satisfaction. By focusing on
quality
service,
affordability,
intuitive
navigation, clear CTAs, and regular UX
audits, BlinkIt can continue to thrive and
Conclusion
provide a seamless experience for its
users.
Thankyou!
To know more, visit:
https://www.yellowslice.in/bed/blinkit-app-ux-review-by-soumyadeep-5-tips-for-them-to-make-it-better/